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The main purpose of this study is analyzing the influence of corporate social responsibility practices and programs on employee human resources performances in Puerto Rico. The study used an exploratory approach and primary data for this research was obtained through a questionnaire collected from 205 employees of companies with CSR active programs. The study uses structural equation model (SEM) technique to test the hypotheses. The study found the highest significantly positive relationship in CSR programs and employee human resources performances than CSR practices and employee human resources performances. The present study discusses important implications regarding uses of CSR for enhancing employee’s organizational commitment and satisfaction. One of the least studied areas at the moment is the internal corporate social responsibility which is directly related to company’s employees. This dimension of the corporate social responsibility refers to the set of responsible activities and practices that the company realizes toward their employees that consider the living conditions of each one of them and the contribution that it can do to improve their well-being.

Corporate social responsibility (CSR) is not new in the industrial society, as every corporation has embedded the philosophy of doing good and doing well in its business ethics for different motives. Literature established that CSR policies, theories and practices differ across countries, cultures and civilisations. The globalisation wave forced on global corporations a unified understanding of theories and practice of CSR from the perspective of developed countries of America and Britain. Britain's exit from the European Union and America's egocentric national policies launched by President Donald Trump are evidence of an increased leaning toward isolationism, and strong cases of anti-globalisation have been established by these nations. The purpose of this theoretical research is to investigate within the raging Globalisation and Anti-Globalisation debates, the key factors that motivate corporations from different contexts to initiate CSR programmes and the focus of programmes. This research adopts a qualitative research method, leveraging previous scholarly works, working papers, case studies and relevant internet resources. Insightful information from afore-mentioned sources were critically discussed from which useful findings were derived to support the subject of inquiry (factors that motivate CSR programmes and focus of programmes). It was found that similar factors motivate corporations with globalisation and isolation mindsets to embrace CSR programmes, but the focus of CSR programs of corporations differ, yet the programmes oscillate around economic, social and environmental dimensions of CSR. The gap left by the chapter is for future researchers to carry out an empirical investigation on the research.

This study aims to examine whether corporate stconcerns on social responsibility issues pressurize corporate managers to act in a socially responsible way and how this affects corporate value.

This study follows previous studies such as Wu et al. (2008) and Jiang and Huang (2011) in using the research model.

The analysis shows that in regions where large attention paid to demolitions, corporate managers are under great pressure from corporate stakeholders and they thus act in more socially responsible ways; this, in turn, results in higher corporate values. Furthermore, in regions in which demolition events attract more attention, the increase in corporate value is relatively small for state-owned enterprises and unprofitable listed enterprises.

The findings demonstrate that internet governance heightens corporate stakeholders’ awareness of social responsibility, and this leads to pressure on corporate relative behaviors to satisfy the requests of corporate stakeholders, leading to an increase in corporate value and improvement in social welfare.

The growing public concern that private corporations should not only earn reasonable profits and provide fair returns to shareholders, but also operate as good corporate citizens and socially responsible organizations, has spread to the largest transnational corporations (TNCs), and seems to have been taken up by companies in both richer and poorer countries. Sustainable development calls for people and organizations to meet their present needs in such a way that does not hinder future generations’ ability to do the same. Many TNCs are creating voluntary environmental programs to manage more effectively the environmental impacts of their plants, facilities, and operations. These initiatives are especially important in developing countries with hazardous environmental conditions, social conditions, and non‐existent or poorly implemented regulatory protection.

Is it in corporations' long‐term interests to exceed their social and environmental obligations and deliver a superior ethical performance? This is one of the key questions raised in the debate launched by the European Commission's green paper last year regarding the concept of corporate social responsibility (CSR). It is clear that the commercial world must rise to the challenge of building the confidence and trust demanded by stakeholders worldwide. There is a broad consensus on the need for businesses to take the social, economic, and environmental impact of their actions — the ‘triple bottom line’ — into account. Businesses are an integral part of the society (local and international) and they have to consider the impact their behaviour has on it. Many businesses highlight the links between CSR and their wider sustainable development agenda. Corporate reputation or image depends on how the company conducts or is perceived as conducting its business. Today the ability to build a sustainable corporate reputation is more important than ever before as stakeholders are more educated, more knowledgeable, and more demanding. The Cyprus Popular Bank, the second largest banking organisation in Cyprus, has developed and launched ‘Radiomarathon’ in support of children with special needs, which has won a place in the Guinness World of Records as the most successful charitable event in the world on the basis of per capita contribution, and was chosen among the top five charity events worldwide by the Chartered Institute of Bankers for 2003. Radiomarathon has been used in order to build a strong corporate identity and corporate reputation: “With the Radiomarathon we have hit a vein of gold…our corporate reputation is stronger than ever before! In such a turbulent climate, a positive corporate reputation can play a vital role in ensuring that the organisation is on a solid footing. ” (Yiannos Pissourios, Cyprus Popular Bank). The bank realised the importance and need for corporate social responsibility in their efforts to build a good corporate reputation and achieve competitive differentiation.

This article aims to explore the recent evolution of corporate social responsibility (CSR) from fringe philosophy to corporate buzzword.

For the period 2008 to mid‐2009, the author surveyed articles in mainstream media and business periodicals focusing on corporate social responsibility; reviewed polls for methodology and results; searched press releases for mention of corporate social responsibility; and interviewed professionals employed in the field. The author sought quantifiable examples of corporate financial support for programs in light of the recessionary economy. The author also looked to define today's corporate social responsibility as a philosophy reflecting the values of environmentalism, corporate transparency, community investment, diversity programs and other social benefits.

CSR is a wide‐ranging global movement advocating good corporate citizenship through such values as sustainability, corporate transparency, business ethics, workforce diversity, philanthropy, quality, service to community and workforce education. Even as corporations shed costs by the billions, CSR programs are thriving. The reasons are complex, but involve the conflation of CSR with environmentalism, and the apparent genuineness of corporate executives' commitment to its principles.

Research found fewer in‐depth articles on the topic than might be expected, particularly articles providing or examining hard data.

For those seeking to develop, sustain or evaluate a corporate social responsibility program, this article offers context, insight, and caution.

The article suggests there is resilience to corporate social responsibility, in light of the durability it has shown in the current economic downturn.

The paper aims to establish a causal relationship model that helps to realize how consumer involvement with the cause moderates the effect of company-cause fit on consumers’ corporate associations, and how their corporate associations regarding a company’s social responsibility programs influence their satisfaction with the company and the company’s corporate image, in the backdrop that the use of corporate social responsibility initiatives to affect consumers’ preference has become a common strategy.

In the main study, the authors conducted a between-subjects factorial design to test the research model. A total of 400 questionnaires were distributed, and a valid sample of 389 participants was obtained.

The results show that high-fit programs have a positive influence on the perceived corporate ability (CA) and corporate social responsibility (CSR) associations. CA associations directly influence corporate image and consumer satisfaction, while CSR associations indirectly impact consumer satisfaction through corporate image. Furthermore, consumers’ involvement with the cause increases the relationship between company-cause fit and CA associations.

These conclusions have important implications for a better understanding of consumer evaluation of CSR initiatives. Theoretically, this research increases understanding of the interaction effects of perceived company-cause fit and consumer involvement with the cause on consumer evaluation of a company engaged in CSR, and a richer insight into the role of CA and CSR associations in consumer evaluations of companies engaged in CSR campaigns. Managerially, this research shows how managers can choose CSR programs causes that are most likely to promote favorable customer CA and CSR associations, thereby improving the company’s corporate image and customer satisfaction.

This paper aims to investigate whether corporate social responsibility (CSR) efforts that are oriented toward shared value creation generate any perceptual advantages in terms of consumer product attributes evaluations compared with other types of CSR. The study also uncovers consumers’ pathways that channel the impacts of corporate associations on corporate and product evaluations and purchase intention.

This study uses a between-subjects experimental design. In all, 274 undergraduate students from a North American university participated in the 2 (low versus high corporate ability levels) × 4 (CSR types) study. The data were analyzed using the methodologies of path analysis and multiple group analysis in the context of structural equation modeling procedure.

The findings show that in the context of shared-value CSR, CSR image (i.e. consumer judgments on the moral aspect of the company) can spill over to product attributes evaluations, including perceptions of “product innovativeness” and “product social responsibility,” which, in turn, translate to purchase willingness. Meanwhile, perceived corporate trustworthiness mediates the effects of CSR image and corporate ability (CA) image on the overall corporate evaluation, which subsequently influences consumer product evaluation and purchase intention.

The research provides direct evidence showing that companies have the potential to improve their corporate brand and, in turn, their product evaluations by putting a stronger emphasis on the social responsibility components of their image and placing this at the core of their strategic agenda. Importantly, a contribution to the literature by identifying differential effects of CA image versus CSR image on consumer perception of product innovativeness within different CSR categories is made. The limitations of the research are discussed, which include the usage of a fictitious company and brand and a convenience sample.

The study offers guidance to managers in regard to their choice of different CSR practices to fulfill their company’s product-related strategic goals.

The present study takes a critical stance to show that previous experimental work investigating the impact of CSR image on product evaluations relied predominantly on bipolar manipulations of CSR practices (bad versus good) rather than bringing many shades of CSR into consideration. By incorporating a wide array of CSR formats, especially value-creating CSR, current research generates potential implications based on differential effects of various CSR focuses, which have not been captured by previous studies.

The primary objective of this study was to understand the impact of Corporate Social Responsibility on Employee Green Behavior, examining the mediating role played by Green Human Resource Management Practices and the moderating influence of Employee Green Culture.

To accomplish this, a careful research approach was taken, using a thoughtfully designed random sampling method to encompass 300 banking employees, ensuring a robust representation of the diverse workforce in the banking sector.

The empirical findings identified green human resource management practices as a pivotal mediator and employee green culture as a significant moderator. It elucidated how the strategic implementation of green human resource management practices can act as an amplifier, strengthening the positive effects of corporate social responsibility on employee green behavior. This insight underscores the strategic importance of aligning human resource practices with sustainability goals to further enhance the environmental consciousness of employees. It was revealed that the presence of a nurturing organizational culture, one that encourages and supports environmentally responsible behaviors can significantly bolster the association between corporate social responsibility and green behavior among employees.

These findings underscore the essential role of organizational culture as a catalyst for the successful implementation of corporate social responsibility initiatives and the cultivation of a sustainable corporate ethos. This comprehensive research underscores the profound significance of corporate social responsibility, green human resource management practices and employee green culture in fostering and promoting environmentally responsible behaviors within the banking industry. These findings hold substantial implications not only for businesses but also for policymakers.