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The purpose of this paper is to examine the tourism life cycle of Langkawi Island, Malaysia. The paper seeks to investigate the stages of life cycle that the island has passed through and at what stage the island is in today.

The paper adopts Butler’s Tourism Area Life Cycle model as the research framework to describe the characteristics of each stage of the island’s tourism life cycle and determine the time scale of the stages. The evidence presented in the stages is derived from secondary sources dating from 1642 to present.

The findings indicate that the tourism life cycle in Langkawi Island has undergone four stages of development and that it is currently in the consolidation stage. Numerous characteristics suggested by Butler’s model for each stage are clearly discernible in the island’s tourism growth. The government serves as the major player and catalyst for tourism expansion in the island from one stage to the next.

It is hoped that the paper will contribute to a better understanding of how tourism and its market have evolved in Langkawi Island. The paper also provides insights on how future planning should be directed in more sustainable and responsible ways to position the island.

The paper delivers a comprehensive understanding on the tourism developmental process of Langkawi Island, besides facilitating the understanding of major fundamental causes and conditions and the accompanying transition in the stages. The paper also bridges the gaps in knowledge addressed in similar previous studies.

Tourist destinations are constantly changing products, evolving as per the controls exerted by the stakeholders. The study aims to map the pattern of tourism development and identify the strategies formed at the destination over a seven-decade period for a state as a unit of analysis.

The paper evaluates tourism development through the tourism area life cycle (TALC) model and uses Mintzberg's strategy analysis process to identify strategies. The study involves time series analysis, pattern matching and explanation-building techniques. The TALC is plotted for the number of tourist arrivals from 1947 to 2019, and strategies are mapped for each stage.

The TALC shows a cycle-recycle pattern of tourism development. The research revealed several strategies at different stages. Both the central and state governments and entrepreneurs, distinctively and in conjunction, have formed strategies. The pattern shows the period of piecemeal and global strategic changes contributing to tourism development.

The research unearths the strategies that drive the development curves of TALC, emphasising the integration of TALC with other theories. The research also assesses the strategy formed in the pre-tourism stage.

The research brings to light the use of TALC as a strategic road-mapping tool. In addition, the study emphasises the significance of global and piecemeal strategic periods and stakeholder's regulatory and operational roles.

The research uses a unique methodology that maps the strategies, periods of strategic changes and incremental strategies for each stage of TALC, along with identifying the stakeholders.

The events and festivals literature relies on theories and models borrowed from tourism studies which may insufficiently account for the unique characteristics of events and festivals. Using four case studies from Australia, United Arab Emirates and the UK, this paper aims to analyse events and festival life cycles using the Tourism Area Life Cycle (TALC) framework (Butler, 1980).

The paper is conceptual in that it theorises the range of event and festival life cycle trajectories; however, four event case studies are also used to illustrate this approach.

Findings facilitate an extension of Butler’s model to include additional trajectories and accompanying underpinning critical factors that better explain and predict the nature of events and festivals.

The paper is based on four case studies from the cultural sector which is ideal for developing theory but limits the contexts examined in this paper. The findings are only applicable to recurring events and festivals.

In the new model, seven different pathways, ranging from continued growth to cancellation, suggest potential opportunities and risks for events and festivals. The results are of particular relevance for event managers, who can use the case studies and trajectories as reference points for event growth and consolidation.

The case studies reveal that successful events are seen to have strong ties to their local communities and are rooted in the destination.

The paper’s originality is in both the context of utilising diverse international cultural festival and events as case studies and the proposal of seven alternative pathways for events and festivals, which extend Butler’s TALC to the unique context of these temporal phenomena.

Cycle tourism is considered as a trendy opportunity of local development that should be taken into consideration by several destinations to (further) increase tourism according to the sustainable development approach. It is a broad and complex phenomenon that involves various social and economic actors. Cycle tourists are looking for new and deep experiences to better benefit from the local identities and the uniqueness of the landscape of a territory. Cycle tourism gives sustainable access to environmental and cultural resources of territories often neglected. Despite its evident potentialities, the lack of studies represents a drawback that could compromise the local development. The aim of this chapter is first to describe the characteristics of this form of tourism both in terms of its contribution to the sustainable development and of demand and supply features. Second, the study focuses on an Italian area that is strongly investing in the development of this form of mobility: an area called “Insubria,” which is located in the Lombardy region, near the Swiss border and includes, as main cities, Varese and Como. The work explores whether the supply of the tourism product in this area is aligned with the current and future demand trends of cycling and tourism. The analysis ends with some suggestions about possible improvements in the area and for the long-term industry competitiveness.

This chapter presents a brief selective review of recent literature from which the operative definition “sustainability diamond” emerges. Subsequently a tourism penetration index is developed for 40 small islands with populations of less than three million. The index scores loosely arrange destinations into three development stages across the life cycle: emerging, intermediate, and high impact. Descriptive profiles of the characteristics of these three stages are presented, followed by a means difference analysis employing a dozen socioeconomic variables. The chapter concludes that these are three empirically distinct stages of development, each having major policy challenges.

An essential requirement for tourism planning and policymaking is to review past strategies. The development of future roadmaps depends on a robust strategy validation process. The research analyses the technology strategies in Goa from 1962–2017 and highlights the impact of technology on tourism in Goa.

The paper presents a unique methodology that integrates tourism area life cycle (TALC) and Mintzberg’s strategy analysis framework to evaluate strategies at a tourism destination.

The findings show that most technological advancements have taken place during the period 1989–2008. Both deliberate and emergent strategies were identified. Development of technology altered the type of tourism practiced in Goa. The use of internet facilitated the growth of tourism.

This study clarifies the styles of public planning for tourism. It provides the foundation for strategic planning process.

Effective and efficient use of policy through technology road mapping can aid in co-creating a sustainable tourism destination for the future.

The strategic evaluation framework can be used in any tourism destinations to identify past strategies and assess its impact on the future.

The paper presents a unique methodology that integrates TALC and Mintzberg’s strategy analysis framework to evaluate strategies at a tourism destination. The research proposes a strategic evaluation process that recognizes past strategies to validate the strategic analysis process.

The aim of this paper is to analyze the life cycle of family-owned hotels in the maturity phase from the integration of theoretical models for family-owned tourism businesses.

A qualitative multiple case study was used to analyze four mature family-owned hotels through eight interviews and four observation guides with an abductive method. Three axes were analyzed; the ownership with the Gersick model, the family with the Tobak and Nábradí model and the business with the Butler tourist areas model to identify whether they are going through the consolidation stage, stagnation, rejuvenation or decline within its maturity.

The cases studied evolve in the three axes. In the business axes, two go through the stagnation stage, another in decline and the last in consolidation; all remain under controlling owners. In the family, there are different generations in charge. The boost to the destination plays a key role as a force for deterministic change in the internal transformation of these organizations, and to remain in consolidation, discontinuous changes and voluntaristic actions are necessary.

Family businesses seek longevity, although a low percentage reaches maturity. This research proposes the integration of life cycle models to understand its development in the axes of family, ownership and business, where aspects of the tourism industry are considered and allow the stage identification through which it passes in maturity, supporting internal decision making.

The purpose of this paper is to address reasons why destinations stagnate and lose visitor numbers and to offer a series of methods, which stakeholders can employ to assist with rejuvenation efforts.

The paper is based on a limited literature review of Butler's Tourism Area Life Cycle (1980). The academic theory is applied to the on‐going situation that is occurring in the Niagara region of Canada, although the insights are applicable to other tourism destinations that are facing stagnation and decline.

While Niagara tourism is currently experiencing a decline in visitor numbers brought about by a series of factors, the destination has the opportunity to rejuvenate its offering. Key components of the rejuvenation include collaboration, strategizing, developing a destination brand that resonates with existing and future visitors and incremental and revolutionary innovation. Once these key elements are in play, the destination should see visitor numbers rebound if not surpass previous high water marks.

This paper is of value to destination marketing officials and entrepreneurs who may believe visitation numbers are lower as a result of a variety of external factors including rising fuel prices, global warming, terrorism threats, changing passport regulations, SARS, hurricanes, tsunamis, and other concerns. By understanding the signals associated with stagnation, destination stakeholders will be in a position to take proactive actions designed to rejuvenate the destination.