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This paper aims to examine the interesting but largely unexamined effects of pride-tagged money and surprise-tagged money on consumers’ spending and product-choosing behaviors.

The present research utilizes experimental design and survey methods to collect data and the ANOVA and bootstrap analysis methods to verify the assumed hypotheses.

Study 1 shows that people with pride-tagged (vs surprise-tagged) money are more likely to spend the money for themselves (vs others) and the personal achievement-expression motive plays a mediating role between the pride-tagged money and self-spending behavior. Study 2 replicates the findings of Study 1 and suggests that people with pride-tagged money are less likely to spend the money for others (e.g. donating). Study 3 shows that people with pride-tagged (surprise-tagged) money are more likely to purchase a self-relevant (other-relevant) product than those with surprise-tagged (pride-tagged) money.

The current research has classified products into self-relevant products (e.g. fitness card, supermarket gift card and mobile game equipment) and other-relevant products (e.g. restaurant set meal, pizza, movie ticket and hot pot) on the basis of perceived self-relevance on the products. Therefore, marketers could frame certain conditions that elicit self-relevant versus other-relevant choices and manipulate self-relevant versus other-relevant primes to shift preferences in favor of certain options. For example, around graduation time, graduates often feel proud of their accomplishments. In this case, marketers could take advantage of that feeling with a message like “treat yourself”, which could prompt them to spend more money for themselves. In addition, the marketers selling other-relevant products (e.g. pizza and hot pot) might develop and promote advertisements that deliver information about “sharing with your friends”. For example, in 2016, Pizza Hut began to use its new slogan of “love to share” to convey the idea of “double happiness as a result of sharing”.

From a theoretical standpoint, first, this research contributes to the emotional accounting research by advancing the notion that money associated with different positive feelings could influence consumers’ spending behaviors in different ways. Second, the research distinguishes self-relevant products from other-relevant products. Third, it shows that people with pride-tagged money and those with surprise-tagged money have different preferences for products. Self-relevant products, such as fitness card, supermarket gift card and mobile game equipment, that represent a certain degree of independence are more used and/or consumed by consumers with pride-tagged money, whereas other-relevant products, such as restaurant set meal, pizza, movie ticket and hot pot, that involve the perceptions of interdependence are more bought by consumers with surprise-tagged money to share with others.

With the help of Slavoj Žižek's concept of interpassivity, this paper seeks to illustrate the frantic activities performed by employees to maintain a separation between the idea of an authentic self and the idea of a corporate self. Furthermore, this paper aims to illustrate these activities empirically.

The empirical example is based on a case study of three of the largest international consultancy firms. About 50 consultants were interviewed in this study, but this paper primarily focuses on the experiences of one of these consultants, and goes into depth with his experiences to illustrate the frantic mechanisms of interpassivity.

The paper shows how the maintenance of an “authentic self” outside of the corporate culture demands a distinct and frantic activity; that this activity can best be understood as interpassive in the sense that it involves taking over the passive acknowledgement for which someone else is responsible; and how the separation of an authentic from a corporate self, rather than resist the demand to enjoy one's work – prescribed by contemporary management programs – nourishes it.

The paper builds on recent literature on cynicism and normative control in organisations. It introduces interpassivity to this discussion.

Undergraduates are expected to be future leaders responsible for business and nations. Given that sound financial decision-making is critical to their success in their careers and lives, it is important to understand the money-management behaviour of undergraduates. In the context of developing countries, the body of knowledge on money-management behaviour is dominated by functional financial literature and there is little research on factors beyond this. This study aims to fill this gap by exploring economic, social and psychological factors that influence money-management behaviour of undergraduates in a developing nation (Sri Lanka) and how undergraduates respond to these influences.

The study used a qualitative exploratory approach. Data collection was carried out using focus group discussions and individual interviews amongst undergraduates in a leading Sri Lankan state university.

The results indicate that undergraduates adopted both careful and risky money-management approaches. The subthemes, specifically identified under economic, social and psychological factors, revealed how undergraduates responded to each of these factors and the influence of contextual and cultural differences in their money-management behaviour.

Findings of the study revealed the importance of promoting innovative educational strategies to change the dependability mindset of undergraduates and to promote stress-management strategies that will assist them to enhance their personalities and creativity in making financial decisions. Theoretical and practical implications and future research directions are provided.

The literature scores in developing context are limited to exploring the existing pattern and the levels of the functional financial literacy. This study has deepened the authors’ understanding of how the developing context affects undergraduates’ response to the factors relating to their money-management behaviour. The findings from this study will be useful to government, financial institutions, educational institutions, parents and those who have a keen interest in encouraging healthy money-management behaviour in undergraduates.

In general, music has an effect on emotion. Information compiled by Bruner states generalities of emotional expressions that are associated with different components of music. For example, a faster tempo creates feelings of happiness or animation, whereas a slower tempo evokes tranquil and sentimental feelings. Songs in higher keys and/or major mode are generally considered happier than songs in lower and/or minor keys. Consonant harmonies are described as playful and happy, with dissonant harmonies see more ominous and sad. This is a generally accepted use of music, which has been implemented in working and retail environments, and in advertisements. However, does emotion actually affect behaviour and is there any evidence? One experiment showed a short video of a TV drama and played different musical moods along with it. Results indicated that the different moods produced different interpretations of same video stimulus (Vinovich, 1975). Bruner concludes that human beings non‐randomly assign emotional meaning to music, experience non‐random affective reactions to music, and thus, when used in a marketing‐related context, music is capable of evoking non‐random affective and behavioural responses in consumers.

People believe that they know who they are and that who they are matters for what they do. These core beliefs seem so inherent to conceptualizations of what it means to have a self as to require no empirical support. After all, what is the point of a concept of self if there is no stable thing to have a concept about and who would care if that concept was stable if it was not useful in making it through the day? Yet the evidence for action-relevance and stability are surprisingly sparse.

This paper outlines the identity-based motivation theory, a theoretical approach that takes a new look at these assumptions and makes three core predictions as to when an accessible self-concept influences behavior. These are termed “dynamic construction”, “action-readiness”, and “interpretation of difficulty”. That is, rather than being stable, which identities come to mind and what they mean are dynamically constructed in context.

People interpret situations and difficulties in ways that are congruent with the currently active identities and prefer identity-congruent to identity-incongruent actions. When action feels identity-congruent, experienced difficulty highlights that the behavior is important and meaningful. When action feels identity-incongruent, the same difficulty suggests that the behavior is pointless and “not for people like me.”