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This study demonstrates the complexities of analyzing determinants of leader behaviour preference dimension differences between and within national cultures. Culture is firmly established as important and influential effects in the international business environment. However, intra‐country regional cultural differences are relatively neglected. The purpose of this paper is to help fill this gap.

Field survey research, the Leadership Behaviour Description Questionnaire XII (LBDQ XII) was administered to people working in business organizations in Zhengzhou City, Henan Province; Hangzhou City, Jiangsu Province; Guangzhou City, Guangdong Province; and in the Macau Special Administrative Region, in the People's Republic of China.

Significant differences were found amongst the samples for each of the 12 leader behaviour dimensions of the LBDQ XII, with the exception that the nearby regions of Guangzhou and Macau exhibited no differences. The results indicate that “culture areas” exist in China, distinctly different from one another.

The results are based upon differences in mean of leader behaviour preference dimension scores amongst businesspeople in specific geographic regions; the usual level of analysis caveats apply: preferences of individuals will not conform perfectly to the means of the groups of which they are members.

As interactions with businesspeople pervade life, knowledge of regional differences in expectations of their behaviour can facilitate more successful transactions.

The study provides the first multi‐regional empirical study of preferred leader behaviour of businesspeople in China, indicating preferences for managerial leader behaviour vary across regions. The findings can be used to develop awareness of differences managerial leader education, training, and development programmes for expatriate and local businesspeople.

This paper aims to explore how sub-national or regional cultural differences influence backers’ willingness to crowdfund projects. The paper also explores how migrant transnationalism influences the impact of backer’s sub-national culture and crowdfunding relationships.

This paper is based on the experimental design technique using analysis of covariance methods. The authors tested the study hypotheses on a sample of 790 respondents.

The study results suggest that individuals differ in their intent to crowdfund product campaigns depending on value congruence between their cultural values derived from the region to which they belong and the nature of the product category, such as environmentally friendly or happiness-enhancing products.

This paper explores the role of regional cultural differences in determining the intention to crowdfund different campaigns based on the nature of the product. Value congruence, as driven by regional cultural differences with crowdfunding campaigns, has not been explored before.

As cross-cultural mergers and acquisitions (M&A) have learning effects on organisations, assessing their impacts on corporate performance is crucial. This study aims to explore the impact of inter-firm cultural differences on long-term post-M&A stock market performance.

The authors select domestic M&A transactions of Chinese listed companies during 2010–2021 as the sample. Then, the authors use the partial least squares structural equation model (PLS-SEM) to construct the latent variable of cultural differences in four dimensions to explore long-term stock market performance.

Cultural differences first positively and then negatively impact post-M&A performance. Three transmissions mechanisms are identified: investor sentiment, takeover premiums and information disclosure quality. Further analysis reveals that acquirer stock performance improves with higher analyst coverage and non-local shareholders but worsens if there are business affiliations between the acquirer and target firms.

This study can help optimise information disclosure systems in M&A transactions for regulatory authorities and aid investors’ understanding of post-M&A performance changes. Furthermore, it can improve acquirers’ understanding of the risks and opportunities in cross-cultural M&A, thereby facilitating the adaptation of management practices to the im-pacts of cultural differences.

By integrating the theories of resource dependence and transaction costs, this study examines the reversal effect of cultural differences between merging companies on post-M&A performance. The authors use a PLS-SEM to empirically analyse the main effects and reveal three transmission mechanisms.

The purpose of this paper is to explore the relationship between culture and regional innovation performance in China where innovation is deemed as a key for sustainable economic development. The diversity of China’s regional culture and its rising economic and innovative capability enhancement provides an opportunity for such an exploration.

This paper adopts the GLOBE’s nine cultural dimensions to empirically examine the relationship between culture and Chinese regional innovation performance through multiple regression analysis.

The study results find that performance orientation and gender egalitarianism have positive and significant influences on regional innovation performance, while institutional collectivism has a negative and significant influence. The remaining six GLOBE cultural dimensions show no significant effect on regional innovation performance.

To the best of the authors’ knowledge, this is the first research exploring the relationship between culture and regional innovation performance in a Chinese context by using GLOBE’s cultural dimensions that are deemed as a valuable empirical alternative to Hofstede’s cultural measures. The results of this study help further the understanding of the cultural influence in China’s regional innovation performance.

The purpose of this paper is to investigate the role of gender and regional cultures on entrepreneurial intentions and perceived barriers to entrepreneurship in two diverse regions of a state. Authors in the past have consistently expressed the need for studies on entrepreneurial intentions that would encompass both the gender and cultural dimensions, as there is a potential interactive effect between sex and culture, which remains largely unstudied despite its potential to provide an explanation for the contradictory findings that have emerged when either sex or culture was studied separately.

This is a quantitative study. The primary data were derived from the students of professional courses. The sampling method used was proportionate stratified sampling. The scales used were tested with regard to validity and reliability. The chi-square test, Fisher’s exact test and Mann–Whitney U test were used to draw relationships between the variables.

The findings indicated significant gender differences in perceptions of barriers and entrepreneurial intentions among youth. The findings also showed that the barrier perceptions and the entrepreneurial intentions between genders vary with change in culture at the regional level.

This paper adds to the very limited research available on perceived barriers and entrepreneurial intentions that focuses on the effect of gender from a cross-cultural perspective. This paper further contributes by testing the results in two culturally diverse regions of a single state of India, which has helped us understand the impact of regional cultures while controlling for the effects of the entrepreneurship support systems provided by the governments in different nations.

The purposes of this study are to empirically test the differences among three major cities in India by their affluence level, selected factors related to consumer purchase behaviors, and to examine the regional differences in purchase behaviors.

A total of 652 usable data were collected from consumers of age 18 years or older residing in Mumbai, New Delhi, and Bangalore, India via mall intercept surveys.

Overall, the findings confirmed that affluence level in each region explains the variances in region's values, attitudes, lifestyles, and consumption patterns of foreign branded goods. That is, Mumbai (i.e. the highest GDP among the three cities) showed individualistic characteristics (i.e. lower levels of face saving and group conformity). Attitude toward economizing was found to be inversely related to a city's affluence level with Bangalore (least affluent) having the highest attitude toward economizing and Mumbai (most affluent) having the lowest attitude toward economizing. Mumbai and New Delhi consumers purchased significantly more foreign jeans than Bangalore consumers. In purchasing foreign brand goods, social attributes (i.e. brand name and latest fashion) were more prominent in Bangalore consumers who are the most collectivistic in this study.

The findings of this study convey a clear message: assuming Indian consumers are the same across regions is a mistake and a localization approach should be considered to market to each region.

This study is one of the first attempts to examine regional differences in the Indian market. This study adds empirical evidence that differing economic affluence levels are critical in estimating consumption differences by region.

While demand for many products has become more homogeneous across countries, cultural factors have strongly inhibited this change as well. In a multicultural world, cultural heterogeneity will continue to remain the most significant barrier to one global market. Cultures are resilient and enduring and so is the concept of global multiculturalism. At the global level, trading blocs may be viewed as a cluster of geographically close countries that share abstract and/or material culture in varying degrees. It is interesting to note that the three major regional trading blocs (i.e. the European Union, North American Free Trade Agreement, and the Association of South East Asian Nations) can be characterized by significant differences in culture. With the rapid emergence of trading blocs in the multicultural market, our paper attempts to meet several objectives. First, we discuss the growing importance and underlying motives of regional trading blocs in a multicultural setting. The level of trading arrangements between nations is described and a brief overview of the three major trading blocs is then presented. The level of heterogeneity of each trading bloc is examined with implications for market segmentation. The critical role of strategic alliances in the context of regional trading blocs is discussed next. Finally, we recommend marketing strategies for firms marketing to countries within its trading bloc as well as to countries outside its trading bloc.

This study aims to provide a systematic review and meta-analysis to explore the strength of the path relationship in the proposed model for online travel booking service adoption. It also explores the moderating effect of national or regional economic development levels and cultural differences.

A meta-analysis was conducted on the factors correlated with users' intention to adopt online travel booking services (OTBS) and the moderating effects of economic development levels and culture based on 42 empirical studies.

Perceived usefulness, perceived ease of use, attitude and perceived behavioral control have a significant positive impact on adoption intention. By contrast, subjective norms have a significantly negative impact on adoption intention. Furthermore, the economic development level of a country or region significantly moderates the relationships between perceived usefulness and perceived behavior control, attitude and perceived behavior control, and subjective norms and adoption intention. At the same time, national or regional cultural differences significantly moderate the relationships between attitudes and adoption intention, perceived usefulness and perceived behavior control, and subjective norms and adoption intention.

This study was conducted to obtain a unified conclusion regarding the research field of online travel booking service adoption. Its content was original. The conclusion provides theoretical references for follow-up research and the development of targeted marketing programs for online travel-booking service providers.

Previous research has generally assumed that a homogeneous cultural value exists within a given country. This research aims to identify the regional differences in cultural value based on an urbanization dimension in China, which generate diversity with regard to perceived value and consumer decision‐making styles.

A large‐scale questionnaire was administered to freshmen from major colleges and universities across China to measure cultural value, perceived value, and consumer decision‐making style. The data were analyzed with a multi‐group structural equation model and a stepwise discrimination test.

Results demonstrated significant differences in cultural value, perceived value and consumer decision‐making style among regions with different degrees of urbanization and revealed antecedents and formation of the mechanism of decision‐making style.

Future research should explore more antecedents that influence consumer decision‐making styles and other market dimensions other than urbanization.

The research might provide prominent guidelines for marketers to understand Chinese consumers. Specifically, in regions with different degrees of urbanization, marketers should develop differential strategies to exploit the market given the distinctions in cultural value, perceived value and consumer decision‐making styles.

This study is the first to build a theoretical relational model of cultural value, perceived value and consumer decision‐making styles. And this model revealed the antecedents and formation of the mechanism of decision‐making style.

In the last decade, the scope of consumer research has been expanded beyond choice and decision‐making to include various behaviour parameters like the meanings of possession and materialism but that should be studied in the background of cultural differences. Consumer behaviour has been found to be affected by regional differences that come out of various geographic, topological and cultural factors including values, motives and lifestyle. These give rise to distinct subcultures and can be an important determinant of both consumption and non‐consumption behaviours. India being highly diversified, the differences in geographic subculture are hypothesised to be significant. Accordingly this present study extends the current literature and explores the interaction among cultural adherence, materialism, preacquisition dream propensity and pre‐purchase “wish list” all of which are hypothesised to be actually reflecting the influence of regional differences. The degree of materialism was found to be significantly correlated with the intensity of cultural adherence. Regional differences and cultural adherence, as a whole, was also found to be significantly related to materialism and prepurchase dreaming propensity. An interesting perspective was revealed from the content analysis of wish list. Implications of the findings for the study of materialism are also discussed.