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This study aims to introduce and prove the existence of negative rivalry in use, which should be an integral part of goods taxonomy, from the perspective of knowledge sharing and further present the critical role of knowledge sharing in the digital economy era by reviewing the literature, theoretical analysis and real-world cases. It also aims to open a new door for re-recognizing knowledge sharing through an interdisciplinary framework.

This study proves the existence of negative rivalry through both theoretical analysis (4-E model) and real-world cases, especially the cases of Tesla and ChatGPT, and puts up new reasons for knowledge sharing in the era of digital economy through interdisciplinary methods.

The authors find out that there are many new phenomena beyond the spectrum of current goods taxonomy, especially beyond the priori understanding of rivalry in use. Digital platforms such as ChatGPT should have been “used up” in no time, for they have attracted so massive users according to (positive) rivalry in use, or should have been unchanged at most according to non-rivalry in use. But what we see is their rapid upgrading with the help of billions of users. The reason is that negative rivalry in use has completely been neglected. The authors find out that the process of knowledge sharing unveils the unrecognized attribute of rivalry in use, i.e. negative rivalry in use, which serves as the fundamental driving force of the breathtaking growth of all kinds of digital platforms.

This study originally put up a 4-E model of goods’ rivalry in use, the brand new term, i.e. negative rivalry in use, and proves its existence and working mechanism from the perspective of knowledge sharing. With the introduction of negative rivalry in use, the traditional four-type goods classification model is extended into a six-type model, which may be a sound marginal contribution, to the best of the authors’ knowledge. The study may reshape people’s mindsets on goods usage, especially knowledge management, into a more open-sharing model because it shows that there is very likely a positive-sum game instead of a zero- or negative-sum game for shared knowledge per se and its platform in the process of knowledge sharing in the era of digital economy.

The paper aims to compare two general team identification processes of consumers’ in-group-favor and out-group-animosity responses to sports sponsorship.

The paper draws on two studies and four samples of professional baseball fans in Taiwan (N = 1,294). In Study 1, data from the fans of three teams were analyzed by using multi-group structural equation modeling to account for team effects and to consider parallel in-group-favor and out-group-animosity processes. In Study 2, the fans of one team were sampled and randomly assigned to assess the sponsors of one of three specific competitor teams to account for differences in team competition and rivalry. In both studies, these two processes were compared using patterns of significant relationships and differences in the indirect identification-attitude-outcome relationships.

Positive outcomes of in-group-favor processes were broader in scope and were more pronounced in absolute magnitude than the negative outcomes of out-group-animosity processes across all outcomes and studies.

The research was conducted in one country and considered the sponsorship of one sport. It is possible that the results could differ for leagues within different countries, more global leagues and different fan bases.

The results suggest that managers should carefully consider whether the negative out-group-animosity outcomes are actually present, broad enough or strong enough to warrant costly or compromising intervention, because they might not always be present or meaningful.

The paper demonstrates the comparatively greater breadth and strength of in-group-favor processes when compared directly to out-group-animosity processes.

The purpose of this study is to assess the impact of rivalry and excludability in transport systems on the positive external effects important for the functioning of a large private university in Wroclaw (Poland). In the context of campus sustainability, policy implications supporting sustainable transport are discussed.

Four research questions were formulated, which were tested by way of questionnaire research among students of the Bachelor and Engineer Programmes in Logistics and taking part in the course Transport Economics at the WSB University in Wroclaw (Poland).

Car use seems to be the most important for the positive transport externalities enabling the functioning of the university. Levels of rivalry and excludability did not have a significant impact on the levels of external transport benefits or the transport behaviour of students. To sustain/enhance the levels of positive external effects of transport and stimulate sustainable commuting, the university should support the development of alternative modes of transport, by improving transport infrastructure on the campus, and develop cooperation with the Wroclaw municipality to develop synergies between their transport policy goals.

The research should be interpreted with care, as it is a case study of one large private university in Poland. Further research should be conducted among different private and public universities that are characterised by different levels of accessibility (location, development of infrastructure). The case study is based on students' transport behaviour, not considering transport behaviour of academic and non-academic workers, which could function as a role mode.

Policy aiming at banning cars is likely to be unsuccessful and/or could lead to a decrease in positive externalities in a short term. For this reason, more attention should be given to marketing and promotion of more sustainable means of transport, including e.g. better information on the possibilities of reaching the campus by train or urban public transport, facilitations for non-motorised students and improvements in cycling and walking infrastructure. To support campus sustainability in the field of transport, stronger cooperation with local administration is needed to undertake joint, consistent actions aimed at sharing and supporting the idea of sustainable commuting among students.

While many activities for supporting campus sustainability focus on reducing negative environmental externalities, positive externalities are not so often considered. In this context, the levels of rivalry and excludability can become an indicator of the contribution of transport systems to social and economic sustainability.

This study aims to demonstrate that feelings of resentment, fueled by perceptions of injustice, underlie the formation of rivalries. Further, this study analyzes how consumers evaluate the two brands that participate in a rivalry relationship.

The research uses four experiments. Study 1 uses two conditions to test whether injustice predicts inter-personal rivalries through resentment. Study 2 uses a one-factor design with three levels (resentment vs contempt vs control) to examine the underlying mechanism of resentment on the formation of a rivalry. Study 3 analyzes the effect of brand rivalries on consumers’ brand attitudes. Study 4 uses a 2 (Temporal-focus: past vs future) × 2 (competitive relationship: resentment vs control) between-subjects experimental design, to test the moderating effects of temporal-focus on consumer brand rivalry perceptions. This experiment replicates the effects of brand rivalries on consumer brand attitudes.

Rivalries have an essential emotional component – resentment – that is fueled by injustice and leads consumers to form more favorable attitudes toward the brand that consumers perceive is treated unfairly (target brand) and more unfavorable attitudes toward the brand that is perceived to treat the other brand unfairly (the rival brand). A future-focused mindset attenuates consumer perceptions of brand rivalries, whereas a past-focused mindset enhances these effects.

Prior research has failed to identify the emotional components of rivalries and their effects on consumer choices. To the best of the authors’ knowledge, this is the first study that reveals how attitudes change when consumers are exposed to a brand rivalry.

Although there have been considerable amounts of research documenting the effects of narcissism on workplace outcomes, studies of the impact of narcissism on job performance have produced inconclusive results. This study aims to provide insight into this issue by using a new model of narcissism, the Narcissistic Admiration and Rivalry Concept model to explore the processes by which narcissism can impact job performance.

Two studies (Study 1 with 1,176 employees and 217 managers cross-sectional data; Study 2 with 209 employees and 39 managers time-lagged data) were conducted and multilevel technique was used to test the research model.

Narcissistic rivalry is associated with higher levels of family–work conflict (FWC) and that these effects are magnified when narcissists also have competing demands in the form of expectations to conform to traditional values. Furthermore, this study documents that higher levels of FWC are associated with greater emotional exhaustion and lower job performance. However, narcissistic admiration only has direct effect on job performance.

This paper not only suggests that narcissism is a previously untested dispositional antecedent for FWC, but it also uses a facet-based approach to examine when and how narcissism impacts job performance.

Previous research on rivalry games in sport has predominantly focused on understanding the nature of these games and their effects on consumer behavior. As such, the purpose of this paper is to conduct an empirical examination to provide better theoretical and empirical understanding of how rivalries may impact the posting of content online.

This research utilizes Twitter data measuring the number of posts by individuals about college football teams to model how often fans create content during game days. The models in this study were estimated using fixed-effects panel regressions.

After controlling for a number of factors, including the type of rivalry game, results indicate fans post more during traditional rivalries. Furthermore, newer rivalry games had less impact on the amount of content posted about a team.

The findings from this research provide sport marketers with important information regarding fan use of digital platforms. Notably, the results suggest rivalries can help to boost the volume of content individuals post about a team, indicating these games provide teams with an opportunity to maximize their engagement with fans and focus on key marketing objectives.

To date, there has been little examination considering whether rivalries affect behaviors in the digital realm. Therefore, the current investigation is one of the first studies to examine how rivalries impact social media behavior.

The purpose of this paper is to examine how consumer ethnocentrism (CET) and cosmopolitanism (COS) may affect Asian consumers’ perceptions of out-group countries and their products, doing so by examining similar vs dissimilar countries across countries of origin. Given the strong inter-country rivalries that exist among Asian countries, the authors propose two alternative hypotheses, drawing from social identity theory and realistic group conflict theory.

To test the hypotheses, the authors examine consumer perceptions of both Western countries (dissimilar out-groups) and Asian countries (similar out-groups) within China (Study 1). In addition, the authors investigate how CET and COS affect consumer perceptions of Asian countries in Japan and in non-Asian dissimilar countries, and compare the effects between the two regions (Study 2).

The findings indicate that CET shows greater negative effects on perceptions of a country and its products, when the country is from a similar out-group than when it is from a dissimilar one. On the other hand, COS showed equally strong positive effects among consumers for both similar and dissimilar out-group countries.

The results suggest that Asian consumers feel a sense of intergroup rivalry with other Asian countries, and, as a result, exhibit a greater degree of ethnocentric biases toward these countries and their products than they do toward Western countries and products. Also, the results suggest that COS may transcend national differences and inter-country rivalries in consumer consumption tendencies.

The study examines inter-country similarities as a moderator of CET and COS effects, which has not been extensively researched in the past. In addition, the study discusses the concept of intergroup rivalry among neighboring countries and examines how it affects consumer perceptions of out-group countries and their products in Asia, where strong inter-country rivalries exist.

This study aims to investigate the antecedents of the competitive pressure felt by individuals in organizations.

The data for this study are obtained from workers from multiple firms in various industries.

The results indicate that employees have a strong feeling of competitive anxiety and a sense of rivalry when their tasks are interdependent to one another, when they have a competition-oriented personality and when the relative evaluation scale is used for performance appraisal. The perceived proportion of performance pay only increased the sense of rivalry, while it did not increase the competitive anxiety. Also, intrinsic motivation and transformational leadership help mitigate both competitive anxiety and sense of rivalry.

The author recommends that managers utilize these factors to maintain an appropriate level of competition depending on their organizations' needs.

The original value of this study lies in its attempt to examine how competitive mindset is developed among interpersonal relationships in organizations.

This study aims at developing a conceptual framework for the networking behaviour of firms having relational and non-relational competitive interactions. Initially the question of how negative ties change the meaning of competition for the rival firms was discussed and then how these types of interactions can change possible networking preferences of organizations were theoretically estimated.

This study suggests that relational rivalry is closely linked with negative ties and even the emergence of strong positive ties among firms is viewed as a consequence of dyadic negative interactions. Different types of competitive conditions were classified under non-relational and relational categories.

Not applicable.

A majority of the studies on interorganizational networks are mostly concerned with positive tie formation patterns and the consequences of these interactions. However, there is limited number of macro-level studies, which realized explanatory potential of the negative interfirm relations. Negative interorganizational relations may also make significant contributions to the discipline of economic sociology.

Based on a personality-behavior-outcome framework, this study analyzes how entrepreneurs' dual narcissism (i.e. narcissistic admiration and rivalry) affects new venture growth (NVG) through learning from entrepreneurial failure (LFEF) and discusses the moderating effect of personal initiative on the relationship between dual narcissism and LFEF.

A total of 294 entrepreneurs from different cities and industries in China were selected as the research sample. The mediation effect was examined using the PROCESS macro, and the moderation effect was tested via hierarchical regression analysis.

This study found that narcissistic admiration positively affected NVG, while narcissistic rivalry had the opposite effect. LFEF mediated the relationships between narcissistic admiration/rivalry and NVG. In addition, the effects of narcissistic admiration and rivalry on LFEF were moderated by personal initiative.

The findings suggest that entrepreneurs with narcissistic rivalry should deliberately regulate their cognition of failure and strengthen their learning from failure. Moreover, entrepreneurship education mentors should emphasize cultivating and guiding entrepreneurs' personal initiative in the context of frustration education. In addition, venture capitalists can consider incorporating the personality traits (i.e. dual narcissism and personal initiative) of entrepreneurs into the investment decision-making index system.

This study advances the relationship between narcissism and performance through the perspective of dual narcissism and provides a learning theory perspective for analyzing the narcissism–performance relationship. Moreover, by exploring the moderating role of personal initiative, this study enriches the understanding of the conditional factor that affects the ability to learn from failure.