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Despite the theoretical advancements of market orientation and firm performance, there is a paucity of research regarding SMEs in Indonesia. Customer and competitor orientation were examined as two distinct constructs as per the literature, as it has been questioned for its robustness. They have been used synonymously, even though customer orientation is operationalised as a component of a market orientation construct. There is support for the argument from a theoretical point of view to keep customer orientation and competitor orientation separate. The objective of this research was to empirically test market orientation concepts on firm performance and assessing customer and competitor orientation separately. Furthermore, it also tests whether innovation plays a mediating role.

A sample of 309 small and medium-sized firms was found eligible for this study. Structural Equation Modelling was used to analyze the data. A multi-industry sample of firms was used to strengthen the generalisability of the results. The sample was acquired from two databases of SMEs directory in Kudus and Pati, East Java Indonesia, participants were randomly selected.

The findings show that innovation mediates the relationship between competitor orientation and firm performance, while competitor orientation had no significant relationship with firm performance. Customer orientation was found to positively influence firm performance.

The role of innovation as a mediator within SMEs in a developing country opens up avenues for further research among other developing countries. By examining both the concepts of customer and competitor orientation separately and establishing relationships, we validate support for this argument both from a methodological and theoretical point of view.

Entrepreneurial ecosystems provide a comprehensive way to understand the complexity of sport entrepreneurship. Due to the competitiveness inherent in the sport system taking a biological metaphor to understand the development of entrepreneurship is useful. This is helpful in understanding the way diverse entities in the sport industry interact in terms of pursuing entrepreneurial activity. As there are various entities in sport, it helps to take an ecosystem point of view in terms of how they interact. This chapter focuses on how an entrepreneurial ecosystem perspective of sport entrepreneurship is needed to understand the role of stakeholders in the sport industry. Thereby linking the literature on practice theory with entrepreneurship and more specifically entrepreneurial ecosystems.

Culture and economic settings are often perceived as key influential elements in formulating the entrepreneurial ecosystem, either on the organizations level or the entire social system. In their different forms, culture and economic conditions have always been critical drivers for innovation and entrepreneurship. Understanding the community's cultural traits and economic status helps entrepreneurs map their entrepreneurial objectives and define enablers and deterrents. This chapter investigated the cultural and economic environment within the Gulf Council Countries (GCC), mapped their Corporate Social Responsibility (CSR) practices and entrepreneurial performance. It was evident that some cultural traits, such as tribalism, could play an adverse role in supporting entrepreneurship. However, the economic system, which mainly relies on oil and gas production, could be the best enabler for entrepreneurship, which has a unique nature in the GCC and receives high government reinforcement through massive capital surpluses generated from the oil revenue. The latest statistics ranking the global entrepreneurship performance indicated that the GCC lay in the middle area among other countries worldwide. Qatar came on the top of the GCC with a global rank of 22, while Saudi Arabia came last, at position 45 globally. The government legislative and economic support for entrepreneurship activities contributes to preparing a proper authoritative climate that promotes entrepreneurship and could be a golden opportunity for entrepreneurs in the GCC.

The time is right for a theory on strategic entrepreneurial ecosystems and business model innovation. Both topics have increased substantially during the past couple of years due to their strategic nature. This means they are uniquely placed to provide practical advice but also theoretical development. This chapter discusses the theory in terms of how it bridges strategic planning, innovation management, and entrepreneurship literature. Thereby propelling the field of entrepreneurial ecosystems further by suggesting it has both a strategic and business model perspective. This chapter argues the reasons for a new theory to be developed in order to maintain the relevance and practicality of the entrepreneurial ecosystem literature.