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This study explores the potential of cultural heritage product in the promotion of Kenya's tourism. The Ministry of Tourism Strategic Plan 2008–2012 identified the untapped tourism potential in the areas of eco-tourism, culture, conference and cruise as an opportunity for the future of Kenya's tourism. The report isolated inadequate development of the cultural product as a major weakness in Kenya's tourism. Invention in the cultural heritage tourism product (CHTP) would ease overdependence on beach and wildlife tourism for sustainability and leverage Tourist Destination Kenya's (TDK) competitiveness. This can only be achieved if a blueprint for heritage conservation and tourism is developed and implemented. To achieve its objective, this study employed observation, in-depth interviews and a review of secondary data to investigate current CHTP practices. The research was extended to cultural and heritage site visits. The sites were selected in a non-probabilistic manner based on their cultural significance. The study established that Kenya has a rich CHTP which has not been fully exploited for the purpose of tourism. It observed that the promotion of cultural heritage tourism in Kenya is weakened by lack of proper policies and poor perception of culture as a tourism product. It concluded that cultural tourism has the potential to withstand the ravages of COVID-19 due to its structure and nostalgic characteristics. This study recommends a policy framework heralding effective CHTP management and a post-COVID-19 recovery program marked by new protocols. The study is novel in its methodology, choice of sites and COVID-19 reality.

Terrorism is the new normal for tourism destinations, as the acts of terror that are performed in tourism zones ensure maximum international media coverage for such acts of terror. The frequency of acts of terror has led to the development of crisis resistant tourists, a segment of tourists that continue tourism consumption even when acts of terrorism occur. The tourism industry is negatively impacted by crises, but it has proved to be resilient, bouncing back from a temporary decline. Crisis resistant tourists have increased the robustness of tourist destinations, as almost all destinations have jumped on the tourism bandwagon. Increasingly, countries depend on the tourism industry for economic growth, economic diversification, labour-intensive jobs and attracting foreign exchange, and therefore acts of terrorism can be regarded as economic espionage. African countries still receive less than 10% of international tourism receipts, as the majority of tourism occurs between developed countries in the West. As a consequence, developing countries benefit disproportionally less from tourism. The growth rate for African tourism has exceeded global growth averages and has been included in economic development policies in many African countries.

Terrorism in Kenya's tourism industry has had an adverse impact on tourism numbers and perception about destination Kenya. Several acts of terrorism have capacitated Kenya with institutional memory on how to handle acts of terrorism on Kenya's tourism industry. Kenya is arguably one of the leading countries in tourism in the African continent alongside South Africa, Egypt and Mauritius. In addition, Kenya Airways has used the national airport in Nairobi as a growing aviation hub connecting Africa with the world. As one of Africa's top tourist destinations, Kenya has to address the issue of terrorism. The perceptions of foreign tourists, including Kenyans, are that the country is not safe anymore. As recent as early 2019, another terrorism attack took place in Kenya. This continued to strain an industry that is already under siege. It needs to be borne in mind that a country of Kenya's calibre cannot afford to lose tourists. This is because tourism plays a significant role in enhancing the livelihood of ordinary Kenyans. Additionally, it plays a pivotal role in the country's economy. Kenya provides an example of a destination country which has been able to mitigate the effects of terrorism in the tourism industry. The Atlantic Island of St. Helena, a British Overseas territory, recently constructed an airport in Jamestown to boost trade and specifically tourism to the island, to alleviate financial support from Britain to the island. The island is an unexploited dark tourism destination, as the site of freed slaves after the abolition of the Atlantic Slave trade, the exile site for Napoleon and Zulu Royalty Dinuzulu kaCetshwayo and an overseas concentration camp for the Boers after the Anglo-Boer War. The opening of the airport has created the necessary infrastructure to attract tourists to the island, and the unique selling point of the island is that it is the last outpost of British Imperialism. The island would need to exploit its dark tourism potential by appealing to the British, the South Africans and specifically heritage tourists, due to its unique offering.

This chapter evaluates the impacts of and response measures to COVID-19 pandemic on the practice of tourism in the wildlife conservancy model in Kenya thus proposing response interventions to possible tourism crises in the future.

The study uses the qualitative exploratory experience design and collects data from purposely selected conservancies' leaders and other documented materials from two main wildlife conservancies association in Kenya.

The chapter presents findings on the impacts of the COVID-19 pandemic on wildlife conservancy-based tourism, how conservancies responded to the pandemic and conservancy leadership perspectives on how to model future tourism and related activities in the conservancies based on the lessons they have learnt from the COVID-19 experience.

With the wildlife conservancy-based tourism model in Kenya being a relatively new phenomenon, the study provides important lessons for comparison with other such initiatives in other places in the event of tourism crises in the future.

This chapter argues that better preparedness to crises and uncertainties by various tourism types and models can help mitigate against adverse effects of similar uncertainties in the future. Consequently, the findings offer a glimpse of proposals and solutions to the wildlife conservancy-based tourism models that continue to be established in Kenya and in the region.

Kenya is vulnerable to multiple natural hazards that lead to disasters resulting in human, economic, environmental and other losses. The promulgation and ratification of several disaster management (DM) policies, acts, conventions and the establishment of the National Disaster Management Policy Framework has placed Kenya at the international forefront. We critically analyse various Kenyan policy institutions and processes for disaster risk management (DRM), applying a mixed-methods approach. Content analysis was applied to qualitatively analyse Kenya’s DM policy and legislation documents, using Nvivo 11 Pro. Descriptive and econometric analyses were performed on empirical data from DRM key informants in Kenya using SPSS version 25.0. Only 11% of interviewees were aware of the National Disaster Policy Framework; 50% had read up to two national DM-related documents. National institutions exert highest influence in the policy formulation (78%), compared to local and international institutions (67% and 56%, respectively). Participation of local and national institutions in national DRM policy formulation was high (mean scores of 2.44/4 and 1.67/4, respectively). A weak correlation was observed between years of experience (r = 0.115, p = 0.768), and a positive but insignificant one between experience and participation in DRM policy formulation. Based on the aforementioned, we suggest that Kenya’s disaster risk reduction (DRR) implementation benefits from the high human capacity and high level of participation. However, the performance of frontline staff needs to be improved, especially regarding their knowledge of existing national DRM frameworks.

Commercial entities have recently expressed growing interest in commercialising indigenous knowledge (IK) due to its enormous economic and intrinsic value. As this happens, custodial communities must not be disadvantaged in the process. This paper aims to understand the legal framework of the commercialisation of IK to identify the opportunities and factors impeding or affecting the commercialisation of indigenous knowledge in Kenya.

The study used a qualitative research approach. An extensive exploratory literature review of existing legal instruments was done to establish the progress and gaps for commercialising indigenous knowledge in Kenya.

The study shows that the legal framework of IK in Kenya is inadequate. There are no well-established frameworks and policies to protect IK in Kenya, and thus, host communities are subjected to exploitation. The diversity of tribes and communities makes it challenging to have a clear framework, mainly because IK is a devolved function. The study identifies the Protection of Traditional Knowledge and Cultural Expressions Act 2016, The National Museums and Heritage Act 2006 and the Natural Products Industry as the key milestones towards commercialisation of IK, while inadequate documentation of IK, communal ownership and inadequate legislation were identified as the main impediments to commercialisation of IK in Kenya.

Owing to the diverse cultures and tribal communities in Kenya, the research could not access all the literature on all traditional IK in Kenya, and very few case studies have been conducted in Kenya.

The gaps identified in the legal framework can form a basis for legislation, policy change, actions and research needed to improve the commercialisation of IK.

The paper underscores the importance of balancing economic empowerment with preserving cultural integrity and protecting indigenous rights in commercialisation.

This paper examines the post-COVID-19 travel intentions to Kenya among Hong Kong outbound travelers using the theory of planned behavior (TPB) over three different time horizons of 1, 5, and 10 years.

An extension was made by including two new constructs of perceived destination image and travel constraints. A cross-sectional sample of Hongkongers was surveyed. Data were collected using a self-administrated bilingual (English and Chinese) online survey. Exploratory factor analysis, linear regression and mediation analysis were conducted to test the research model.

The findings from 216 Hongkongers reveal that different combinations of the four constructs, namely, perceived behavioral control, attitude, subjective norms, and destination image, share a positive effect on individuals' travel intention to Kenya over the three different time horizons. Travel constraints act as a significant negative mediator on the four constructs in predicting travel intention to Kenya among Hongkongers.

The results provide useful insight to Kenya's destination marketing organization (DMO) and Hong Kong outbound travel agencies to integrate prominent elements into marketing strategies to arouse travel intention and expand their business prospects, which will also accelerate tourism recovery in the post-pandemic era.

By integrating two extended variables into the TPB model, this study makes a contribution by overcoming the deficiency of the original theory.

This paper examines participants' opinions on whether valuation education and training in Kenya is adequate while comparing it to actual material conditions.

This research is based on a survey of registered and practicing valuers in Kenya, interviews of key informants from professional bodies and the five universities offering real estate degree courses in Kenya, and a review of Kenya's real estate curricula and Institution of Surveyors of Kenya (ISK) training.

It was perceived that while valuer education and training in Kenya is satisfactory, it differs from actual material conditions as it fails to cover practical issues in valuation practice.

The study makes a critical contribution to the empirical literature by introducing new insights in valuation education and training in Kenya.

The purpose of this paper is to provide an analysis of the changing practices of cattle rustling in Kenya from a relatively small isolated and opportunistic activity to a much more planned and systematic entrepreneurial business involving collusion and corruption.

This paper provides a conceptual approach using key literature and documentary evidence to show how, in the northern part of Kenya, cattle rustling is common occurrence with criminals taking advantage of remote rural environments with minimal surveillance and consequently less opportunity of being stopped and searched by police.

Results evidence significant differences in how rustling is perceived and valorized. Rustling in Kenya is now an entrepreneurial crime with the involvement of rural organized criminal gangs (ROCGs), who are operating in food supply chains throughout Kenya and the African continent.

This paper suggests that a more nuanced understanding of the entrepreneurial nature of some illegal practices in a rural Kenya is necessary and how it requires multi-agency investigation.

The paper is unique in that it considers how cattle rustling is becoming a more entrepreneurial crime than previously. Little prior work on this subject exists in Kenya. The paper utilizes the framework of Smith and McElwee (2013) on illegal enterprise to frame cattle rustling as an entrepreneurial crime.

Cyber-bullying is a form of harassment that is perpetrated using electronic media. The practice has become increasingly common especially with the growing ubiquity of social media platforms. Most cyber-bullying cases inevitably occur on Facebook because it is the most preferred social media platform. However, little is known about cyber-bullying research in Kenya. This paper aims to analyse the quantity, quality, visibility and authorship trends of scholarly publications on cyber-bullying from and/or about Kenya.

This study was conducted as a systematic literature review. A meta-analysis approach was used. Bibliometrics approaches were used to conduct the analysis. Data on the publications was collected from Google Scholar using Harzing's “Publish or Perish” software and then analysed and presented using Microsoft Excel, Notepad and VOSviewer.

The study yielded 359 research publications on cyber-bullying in Kenya. There was a gradual increment in the number of publications, peaking in 2018. Nearly half of the publications have not been cited indicating low uptake of research on cyber-bullying in Kenya. It also emerged that most of the research has been published on subscription channels thereby restricting their visibility, access and use. Minimal collaboration in research on cyber-bullying in Kenya was also observed since 67.4% of the publications were written by a single (one) author. The authors conclude that the quantity, quality and visibility of research on cyber-bullying in Kenya is low.

This is an empirical study. The findings can be used to promote and mainstream research on cyber-bullying in Kenya.