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The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

According to legend – and to the Johnny Cash song – Ireland has 40 shades of green. According to some marketers, businesses these days have to contemplate, if not 40, at least several shades of green when they consider their own environmental responsibility and the growing perception among their customers that “green is good”. As green products are more popular in the market, green marketing has become more prevalent as a consequence.

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Human Resource Management Marketing Management, Consumer Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case illustrates the application of green human resource management (HRM) practices that are inevitable for Malaysian manufacturing firms to mitigate the imbalance between economic and environmental performance. Over the past 12 years, the environmental performance has significantly declined based on data reported by environmental performance index (EPI). This dramatic decline has caused imbalance between economic and environmental performance impacting sustainability of Malaysian manufacturing firms. Among the challenges faced by many manufacturing firms are lacking environmental control, inability to understand and apply green HRM practices, aligning green HRM strategy to firm’s strategy and environmental objectives, educating its existing employees on green HRM, measuring the outcomes of green HRM practices, and changing the existing traditional HRM practices to green HRM practices. This case sheds light on the implication of ISO14001 certification among Malaysian manufacturing firms registered with Federation of Manufacturing Malaysia (FMM) 2015 in addressing this issue.

This case illustrates the following:

• The application of green HRM practices and how it can improve sustainable performance among ISO14001-certified Malaysian manufacturing firms.

• The need for adopting ISO14001 certification as the integral part in addressing sustainability issues and in improving firm’s performance.

• The integration of both green HRM practices and ISO14001 certification helps manufacturing firms to minimize the imbalance between economic and environmental performance and to improve overall sustainable performance.

The application of green HRM practices and how it can improve sustainable performance among ISO14001-certified Malaysian manufacturing firms.

The need for adopting ISO14001 certification as the integral part in addressing sustainability issues and in improving firm’s performance.

The integration of both green HRM practices and ISO14001 certification helps manufacturing firms to minimize the imbalance between economic and environmental performance and to improve overall sustainable performance.

Green building is an outcome of a design that focuses on increasing the efficiency of resources use energy and national environment. A variety of assessment programmes were developed, such as green building incentive (GBI) had been implemented in Malaysia as a strong indication for the key player in the construction industry to use the opportunity for their companies by embracing the idea of green building focussing on renewable energies, energy conservation, green building, waste management, and support service. However, the current situation reveals that the incentives were not effective enough to encourage the key players to apply the green building concept in their development. The purpose of this research is to produce a new parameter of GBIs for construction key players in Malaysia. The participants of this research were among the implementer and policy maker in helping to produce new parameter on green building incentives in Malaysia. The significant of this new parameter is to provide some guidance to the government in improving and strengthen the prior incentive, hence increase the participation of key building players in green building development in Malaysia. Apart from that, the green incentives are considered to be valuable tools in generating interest, in creating a motive for the adoption of green building practices over conventional practices and in eliminating knowledge gaps.

Green labeling and green scapes are generally associated with environmental practices known as eco-labeling. In the hospitality industry, the concept of green scapes and green labeling has been associated through the attraction of customers toward hospitality organization's brand mark. Green practices make a customer conscious and more tangible for a brand or product. Somewhere, green practices have the instinct to throw as an open-up strategy for futurism growth and to build the brand mark at the next market step of the industry. The determination of green practices of a hospitality organization is performed by the environment working employees (Villemereuil & Gaggiotti, 2015). The organization is advantageous only when the in-house environment is attractive. Green scapes are performed only on the criteria of key certification. The viewpoint of this chapter is to fulfill the criteria of green practices (Warren et al., 2008), attracting brand marks in the hospitality organizations of UT regions. This chapter will investigate the perceptions of industrial employees attracting the brand mark of any hospitality organization in UT states. This chapter will highlight the impact of B2B and B2C businesses connecting to the working environment toward attracting the brand mark of hospitality organizations in the UT states region. This chapter will be paying heed to discuss the enhancing effect of B2B businesses in the UT states market of the tourism and hospitality sector. The sample collected for this chapter using closed ended questionnaire from hospitality organization or hotels in UT destination.

This chapter stands for justification of growing demand for supporting new theoretical and methodological approaches in development of an actual green economy’s financial framework taking into consideration modern growing risks in the ecological, economic, social, and geopolitical environments. A notable increase in environmental expenditures of both national economies and international financial institutions is determined by the global state of the economy. The climate change has been caused by escalating the energy supply struggle, the nature exhaustion, and the need for providing balance to the market stating green economy regulators. The main aim of this chapter is to study the trends and the key state green finance regulation points. The research goal could be achieved through highlighting the nature of green finance and its framework; studying the concept of green finance and innovative financial tools’ development, providing green economy’s development; and spotting trends and imperatives of regional regulation of green finance. This chapter highlights the necessity for implementing complex systemic and methodologic approaches in making the green finance framework, summarizing leading practices in green funding and green economy’s funds raising, considering limits in green finance tools’ utilization in current conditions, strengthening the power of both federal and regional authorities in solving financial problems of energy saving, and extending the practices of companies and institutions’ green financial tools’ utilization. The necessity for a green sustainable development across the globe has driven this research to use different types of instruments to point out the benefits of such a development. In addition, green finance state regulation tools have been proposed.

Malaysia is still very much lacking behind in green building developments as compared to other countries such as Australia, Japan, and Singapore. Nevertheless, in order to strengthen the development of green building in Malaysia, government has provided and offers several initiatives to the construction key players in implementing green building such as investment tax allowance for the purchase of green technology equipment and income tax exemption on the use of green technology services and system, etc. Despite of all the incentives introduce, the implementation of green building construction still does not boast as expected and still relatively low. Therefore, this study will identify barriers, issues, and challenges faced by construction key players in implementing green building concepts especially related to green building incentives in their project. The opinions and views of related parties in building industry were obtained from structured interviews and questionnaires to key personnel in construction industry to give a clearer picture of the current situation. This study is succeeded in identifying the barriers and challenges, which mainly categorised into financial incentives, fiscal incentives, and structural incentives. The main issues identified are excessive cost of construction, tax exemption is limited and only for qualified person and legislative challenges. Nonetheless, this study also suggests various ways to overcome the barriers in promoting green building concept in Malaysia towards greener environment.

Organizational Behavior.

This case is suitable to be used in advanced undergraduate and MBA/MSc level.

This case highlights the problems and prospects of World Wildlife Fund (WWF)-Turkey’s Green Office program initiative. Green Office is an environmental management system developed by WWF-Finland 15 years ago and currently operates in China, Latvia, Pakistan, and Turkey in more than 200 organizations. The objectives of the program are to reduce the ecological footprint of the offices, decrease the negative impact of everyday operations at work, motivate and educate the employees to behave environmentally friendly, increase environmental awareness, reduce emissions, and save energy. WWF-Turkey runs the program since 2011, and it aims to influence and inspire people and businesses to address threats to nature and protect it for the sake of present and future generations. To be considered as a Green Office, an organization needs to comply with three main criteria: (1) consumption of natural resources (i.e., heating–cooling, office stationery, transportation, electricity, water, paper, and food consumption), (2) activities (i.e., purchase, cafeteria, cleaning services, waste management, building maintenance), and (3) increase in employees’ awareness. Accordingly, Green Office helps to determine concrete goals by systematically assessing the office resources and create their environmental management system. This case discusses the core essence of the Green Office program, the steps followed in implementing the program, as well as its benefits and challenges of being a Green Office.

The objective of this case is:

• to illustrate WWF-Turkey’s Green Office program initiative and

• to make students understand how a non-governmental organization (NGO) can foster green organizational behavior and embrace socially responsible business practices.

to illustrate WWF-Turkey’s Green Office program initiative and

to make students understand how a non-governmental organization (NGO) can foster green organizational behavior and embrace socially responsible business practices.

The hotel sector in South Africa is also aware of the detrimental impact of its activities on the environment. As a result, it has taken steps to mitigate such effects, evidenced by implementing green hotel practices. ‘Green hotels’ refers to lodging establishments that try to consume less energy, water and materials while still offering high-quality services. Unfortunately, although the hotel sector contributes significantly to employment and economic growth globally, its activities harm the environment through pollution, overuse of natural resources and solid and liquid waste.

This chapter discusses the concepts of green hotels and green practices. This chapter also highlights the need for green practices and identifies a case study on green hotels and practices in a South African context. This chapter found that the green hotel sector implements green practices, such as water-saving practices due to the risk of water insecurity, the growing demand for sustainability and the necessity to boost revenues. Green hotels and practices are a step to actualise the objectives of Sustainable Development Goals (SDGs) 12 and 13, which focus on clean water and sanitation and climate change, respectively. The study underscores the importance of green practices and how South Africa responds to the challenge. It is believed that hotels contribute significantly to environmental degradation, but they can also help to preserve the environment through their activities through green practices. Strategies like adopting green practices would be a remedy to mitigate pollution and its effects on environmental sustainability.

Green signaling refers to the notion that environmentally friendly purchases signal consumers' prosociality and willingness to pay more, thus enhancing their social status. This study investigated the green signaling effect among Gen Z and Millennial consumers on social media by adopting costly signaling theory.

A series of experimental studies were conducted to test the hypotheses. Thus, a 2 (organic vs. nonorganic) × 2 (luxury vs. non-luxury) between-subjects design was used in Study 1 (150 participants) and a 2 (organic vs. nonorganic) × 2 (high vs. low brand authenticity) between-subjects design was employed in Study 2 (148 participants).

The results of Studies 1 and 2 confirmed the mediating role of perceived status in the relationship between apparel greenness and purchase intention. However, brand label and authenticity did not have a moderating influence. The overall findings confirmed the green signaling effect of organic apparel in the social media marketing context.

This study contributes to the existing literature by suggesting a cultural capital perspective for promoting green products among Gen Z and Millennial consumers. It also encourages marketers to implement green messaging on social media, highlighting the amount of resources and efforts invested in sustainable production.

This study adopted existing brands to test the hypotheses, using images of female influencers.

In view of the significance of intangible organizational resources and firm sustainability, this study investigates the mediating role of ambidextrous green innovation and the moderating effects of resource orchestration capability in the relationship between green entrepreneurial orientation and green performance.

The research employed a quantitative analysis technique using hierarchical linear regression and a moderated mediation approach on a sample of 409 managers from UAE manufacturing firms to investigate the proposed relationships among the variables.

The research results show that a firm’s green performance is influenced by its green entrepreneurial orientation. Green innovation, both exploratory and exploitative, mediates the link between green entrepreneurial orientation and green performance. Moreover, the association between green entrepreneurial orientation and exploitative green innovation, as well as between exploitative green innovation and a firm's green performance, is strengthened by resource orchestration capability. The findings of the moderated mediation show that when resource orchestration capacity is high, exploitative green innovation has a greater mediating effect on green entrepreneurial orientation and green performance.

This study provides valuable insights for manufacturing firms to achieve sustainable performance and reduce their environmental impact. Firms should adopt proactive environmental strategies and innovative approaches to achieve sustainable green performance by adopting green entrepreneurship and establishing ambidextrous green innovation.

This study contributes to the literature on GEO, ambidextrous green innovation, resource orchestration capability, and green performance. These results provide insight into fostering green innovation in the manufacturing industry, deepen the theoretical foundation for green entrepreneurship, and advance the field of green entrepreneurship study.