Search results

While managers and researchers agree that the fuzzy front end of new product development (NPD) is critical for project success, the meaning of the term “front‐end fuzziness” remains vague. It is often used broadly to refer to both the exogenous causes and the internal consequences of fuzziness. This imprecise language makes it difficult for managers to separate cause and effect and thus identify specific prescriptive remedies for “fuzziness” problems. The vagueness of the concept and the lack of a framework for defining “front‐end fuzziness” also impede empirical research efforts. Building upon uncertainty theory, we define front‐end fuzziness in terms of environmental uncertainties. Front‐end fuzziness has consequences for a project’s team vision. It reduces the team’s sense of shared purpose and causes unclear project targets and priorities. Describes how foundation elements of a firm’s overall product development program can help project teams cope with front‐end fuzziness.

The uncertainties, ambiguities and unknown issues that characterize the beginning of a new product development project have led practitioners and scholars to coin the term “fuzzy front end” to refer to this seminal stage. The causes of many product failures can be traced back to this fuzzy front end. Despite a growing realization of its importance, the meaning of the term “front-end fuzziness” itself remains vague. A theory-based framework is not available to guide thinking and research on this important topic. The purpose of this paper is to create a conceptual framework for fuzzy front end.

This paper applies Daft and Lengel’s (1986) theory of organizational information processing to create a framework for research on the fuzzy front end of product innovation. This framework is used to clarify the concept of front-end fuzziness and identify three sources of fuzziness in the project team’s task environment.

Contrary to the current literature, the authors argue that equivocality rather than uncertainty is the dominant cause of front-end fuzziness. This new conceptualization: appropriately broadens the concept of front-end fuzziness; identifies new problem areas; highlights the need for new solutions; and suggests the need to focus on team vision as a front-end deliverable.

The previous literature used a single uncertainty reduction rationale for integrative mechanisms. Thus, it did not consider that the implementation might change from front end to downstream. The dual theoretical rationale suggests that integrative mechanisms can be implemented differently to focus either on uncertainty or equivocality reduction. In the front end, equivocality is the dominant issue and mechanisms should be implemented in ways that create a rich channel to identify issues and share perspectives. In downstream activities where the dominant issue is uncertainty reduction, mechanisms might be implemented in ways that provide greater quantities of information on known issues.

This new conceptualization of front-end fuzziness provides a better theoretical rationale for how integrative mechanisms enable a project team to work through the fuzziness it faces, creating a clear team vision that guides its downstream efforts.

Project management scholars and practitioners have long debated how best to harness social interactions to optimise knowledge exchange and enhance stakeholder alignment and value. This study aims to assist project managers to understand and manage fuzziness and create enduring front-end value. It views the project life cycle as a potential source of co-created value. The paper uses a social capital lens to provide a deeper understanding of the project front-end; it uses a three-dimensional view (structural, relational, cognitive) to explore how stakeholder social capital can overcome front-end fuzziness to enhance decision-making and, thus, value creation.

Semi-structured interviews were conducted with senior managers from teleconnections companies, which, when combined with secondary data, established the impact, nature and dimensions of social capital within a project management setting.

The research found that social capital can help to reduce complexity, uncertainty and equivocality in the early stages of projects, making them more clearly defined and thus helping to create greater stakeholder value in the later stages of the project. A surprising finding was that some project team members engaged in intentional equivocality to try to promote their own benefits rather than those of the organisation.

This paper reconceptualises the impact of social capital on stakeholder value creation in the front-end of projects. The paper contributes to a more holistic view of the front-end of project management, focusing social capital to reduce the sources of front-end fuzziness.

The purpose of this paper is to demonstrate how negatively worded innovative ideas can be rejected during a crowdsourcing event sponsored by a service firm via an online forum. The goal of an ideation forum is to collect user-generated content in the form of ideas for new products or services. An ideation forum attempts to clarify the “fuzziness” on the front-end of new product development.

A 2 × 2 (satisfied/dissatisfied customers and negatively/positively worded ideas) experiment replicates the effect of mood-incongruent interactions within ideation forums and measures the likelihood for an idea to be buried or selected on the basis of its merit rather than its negative/positive wording.

The results demonstrate that mood-incongruent interactions have different effects on different groups of participating customers. Negatively worded innovative ideas are rated lower by satisfied customers, despite their superior merit.

The nature of the experiment shows a high validity, but lacks in reliability. Thus, future research should attempt to replicate this experiment on a larger scale and across different industries.

In an open forum where thousands of customers can give a thumbs’ up or down to an idea, merit should prevail over mood-congruency. If the crowdsourcing mechanism cannot be trusted, it puts the burden back on the firm’s review team to promote or review any downgraded innovative idea, which ends up being counterproductive.

These findings shed light on the hidden aspect of crowdsourcing when the aim is to find unique, if not radical, ideas for services. Thus, hoteliers and other hospitality and tourism managers should use these findings to design better ideation forums.

Product development is recognized as cross‐functional teamwork that has become important in the fast‐paced, globally competitive environment. Despite an extant body of knowledge on the importance of fuzzy front‐end planning and functions of goals in the management literature, the impact of uncertain project environment and goal setting mechanisms in front‐end planning is not fully understood. Product development literature presents numerous case studies or conceptual papers that emphasize the importance of upfront planning and a need for team building; however, large‐scale empirical studies are rare. This paper presents a model linking uncertain project environment, project target clarity, teamwork and its outcome measures (i.e. a product's value to customer and time to market). The data were analyzed from 205 product development projects of firms from the USA and Canada. Valid and reliable instruments were developed to assess the nature and impact of inter‐relationships of these variables. Results from structural model tests indicate that uncertain project environment influences the nature of project targets which in turn affects the level of teamwork. Teamwork is an important process outcome for enhancing value to customer and time to market. Management implications are discussed as well.

This paper aims to develop an artificial intelligence (AI) audit tool for auditing text-based evidence and determine its efficiency and effectiveness.

A manual audit checklist and an AI audit tool are developed with fuzzy front-end (FFE) from Innovation Management System Standard (IMSS) as the audit scope, First, a manual audit of five organisations is conducted to determine their compliance scores. The transcripts of the audit are recorded which are used by the AI audit tool to assign compliance scores for the same organisations. The effectiveness and efficiency of the AI audit tool are determined by comparing their results with the manual audit.

This paper demonstrates the development of the FFE AI audit tool which led to 92% improved efficiency while being 95% effective compared to a human auditor.

The publication of new financial and non-financial standards (such as ISO56002: IMSS) have implications for internal auditing (IA). The scope of IA must expand to include new standards while remaining efficient. Emerging technologies, such as AI help achieve this. Even though the use of AI in financial auditing is widely studied, it has not received similar attention in non-financial auditing. This paper develops a non-financial AI audit tool to audit an essential component of the IMSS, the FFE of innovation and determine its efficiency and effectiveness.

The study develops an FFE AI audit tool for the first time. The methodology used has practical and academic implications for the use of AI in non-financial auditing.

The purpose of this paper is to examine how firms manage the front end of new product development projects where packaging forms a core part of the product itself. Within the fast-moving consumer goods industry, innovation provides opportunities to create packaging that forms an integrated part of the product offering. The authors refer to these as packaging-integrated-products. This study conceptualises three levels of integration and investigates how they impact upon the management of the front end.

The study consisted of a two-phase design. This involved a preliminary study with key informants, followed by a multiple case study design, which examines product development projects with differing extents of packaging integration.

The results identify nine different new product opportunities. The authors also present 11 propositions that reveal the key characteristics of the front end of packaging-integrated development projects, as well as the project management requirements to capture the opportunities they present.

Initial insights into a number of unique front-end project management characteristics required to deliver different project types form an area for further research to better understand product packaging integration. The propositions presented guide the way forward for future studies.

The findings provide marketers with new understanding of three types of new product opportunities presented by packaging integration and demonstrate what is required to capture the opportunities they present in the front end of product development.

The paper contributes to extant studies of packaging development in the marketing literature, which have previously failed to capture the high levels of integration between packaging and the product. The authors present a new conceptual approach to understanding integration and subsequently uncover how the opportunities it presents can be captured.

The aim of this paper is to inform researchers and practitioners about the fuzzy front‐end (FFE) of the innovation process in process firms.

A multiple case study of four process firms was conducted, with a total of 64 semi‐structured interviews.

The paper gives new insights into the FFE in non‐assembled product and process development in process firms. The FFE of non‐assembled product and process development is first conceptualized and key activities are identified. Further, how the strong relationship between product and process development can be managed in the FFE is discussed.

All four firms are from the mineral and metals industry, prompting caution when generalizing the results to other contexts. This research offers insights about the FFE in process firms. Theoretical implications are added to the existing literature on the FFE and general process development literature, and the paper increases our understanding of innovation management in general.

From a practical point of view, the paper gives advice on how managers in process firms can increase speed and clarity in the FFE. The conceptualizations and the identified front‐end key activities are suggested as checklists for improving the FFE stage.

This study compares how the FFE within two different types of innovations is conceptualized and managed. Thus, the FFE in non‐assembled product and process development is explored. The FFE of process development is an unexplored context.

As the start of a new product development (NPD) process, the front fuzzy end (FFE) is believed to determine new product performance to a large extent. However, its effects on new product performance, particularly in terms of quality and cost, lack empirical evidence in the extant literature. Moreover, the joint performance effects of the FFE and cross-functional interfaces in later NPD stages (i.e. product development and product launch) are largely overlooked and deserve further investigation. Therefore, this study aims to explore the direct effects of the FFE and later stages’ joint moderating effects on new product performance (i.e. quality and cost) from a holistic process view.

A conceptual model is proposed to hypothesize the FFE–new product performance relationships and the joint performance effects of cross-functional interface management. A sample of 196 firms from an international survey is used and hierarchical linear regression is employed to test the proposed hypotheses.

This study finds that FFE implementation contributes to both new product quality and cost performance. Moreover, interface management in multiple NPD stages has synergistic performance effects. Specifically, the FFE, customer involvement in product development and manufacturing flexibility in product launch jointly improve new product quality performance, while the FFE, supplier involvement in product development and manufacturing flexibility in product launch jointly improve new product cost performance.

This study extends the NPD literature by deepening the understanding of the key roles of the FFE on new product performance and evidencing the synergistic effects of cross-functional interfaces in multiple NPD stages. Further, this study also highlights the differential joint moderating effects of interface management in later NPD stages on new product quality and cost performance. This study also offers insightful implications to NPD managers.

The purpose of this paper is to present an approach to start industry–university (I-U) collaboration through a stepped process aimed at building a portfolio of research and development (R&D) projects.

It devises from an 18-month action-research program held between a multinational automotive manufacturer and the a top-ranked Brazilian university.

The three-stage R&D shared portfolio methodology results from a combined application of quality function deployment-like correlation matrices and roadmapping. A first matrix tackles industry interests and correlates product performance dimensions and components to reveal broad research areas of interest. A second matrix correlates research areas and engineering competences, highlighting the types of the required know-how from the university standpoint. Thirdly, academic experts help to fill a roadmap-like layer with possible collaborative R&D deliverables over time.

Since the study lies on a single experience, extensions to other contexts should be made with care. However, the proposal offers robust rationale and a set of supporting tools to nurture new applications.

Theoretical and methodological reflections help managers tackling the long-standing problem of setting a shared R&D agenda.

Literature on I-U collaboration tends or to over-emphasize the role of technology transfer offices in promoting the partnerships or to seek implications for public policy. This research offers a valuable approach to build shared R&D project portfolio from a managerial viewpoint, filling an academic gap and offering guidance for managers in both sides.