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The escalating volume of electronic waste (e-waste) presents a significant environmental and health hazard, emphasizing the importance of promoting e-waste recycling. Therefore, this study aims to utilize a valence theory approach to comprehensively understand the factors influencing individuals' intention to recycle e-waste.

A survey-based research approach was employed to examine the factors influencing consumers' e-waste recycling intention. Data were collected through an online survey questionnaire from Malaysian individuals aged 18 and above. The hypotheses were tested using a sample of 300 respondents, employing partial least squares structural equation modeling as a symmetric analysis technique. Additionally, fuzzy-set Qualitative Comparative Analysis (fsQCA), an asymmetric analysis approach, was used to gain deeper insights. Non-probability purposive sampling was utilized in the sampling process.

The PLS-SEM analysis revealed that subjective norms and willingness to change significantly impact e-waste recycling intention. Furthermore, perceived convenience, environmental concerns and social media usage were found to support the intention to recycle e-waste. The fsQCA results enhanced the interpretation by uncovering intricate relationships among the antecedents and identifying specific configurations that accurately predict consumers' recycling intentions.

The practical implications of this study emphasize the need for policymakers and practitioners to raise awareness regarding the benefits of e-waste recycling, enhance convenience in the recycling process and strengthen personal and subjective norms to encourage individuals to recycle their e-waste.

This study's originality lies in its adoption of a valence theory framework to comprehend the intentions behind e-waste recycling, as well as its inclusion of control variables during the analysis. This unique approach enhances the understanding of factors influencing e-waste recycling intention and provides valuable insights for policymakers and practitioners in developing effective strategies to promote e-waste recycling behavior.

This study aims to have a holistic understanding of psychological determinants of consumers' e-waste recycling behavior to promote sustainable post-consumption behavior through end-of-life electronic products exchange (EEPE) program.

The study integrated additional cognitive and noncognitive factors within the Theory of Planned Behavior. Data were collected from 334 participants who were purposively recruited from well-known online retailers in an emerging market, with the data analyzed using structural equation modeling.

The results provide some fresh insights, such as the significant positive influence of recycling habits, economic benefits and attitudes toward nudging on EEPE, with a distinct serial mediation link from recycling habits to EEPE behavior.

This study highlights some relevant sustainable marketing strategies including the integration of nudging and habits as behavioral interventions for promoting e-waste recycling.

The originality of this study relates to (1) testing the significance of nudging in promoting sustainable postconsumption behavior and (2) revealing a serial mediation effect of recycling habits on EEPE behavior via attitude toward e-waste recycling and EEPE intention.

End-of-life electronic products exchange (EEPE) program could be an effective approach to e-waste recycling that requires consumers' participation. Thus, it is highly recommended to study factors stirring consumer behavior with regard to EEPE programs, which is largely under-explored in the existing literature. Hence, grounding on the Theory of Planned Behavior (TPB) and Attitude-Behavior-Context (A-B-C) model, this study attempts to understand the determinants of consumers' EEPE intention by adding contextual and non-cognitive factors to the proposed research model.

Employing a purposive sampling technique, respondents were drawn from university students and general consumers of electronic products in a developing country. Factor analysis, structural equation modeling (SEM) and SPSS PROCESS were used to analyze the collected data.

Empirical results confirm that subjective norm has the strongest positive impact on EEPE intention. Following this, attitude toward EEPE and perceived behavioral control play positive mediating roles in determining EEPE intention. Moreover, government initiatives moderate the unsolicited “attitude–intention gap”.

Drawing on this study's outcomes, the study urges to form comprehensive awareness-building campaigns, rules and regulations regarding proper e-waste management, promote “exchange offer” programs and educational programs to encourage EEPE.

This study makes two fresh contributions to the extant literature. First, by coupling the TPB and A-B-C theory, this study showed that both attitude (i.e. attitude toward EEPE) and context (i.e. government initiatives) are essential in eliciting individual-level post-consumption pro-environmental behavior (PEB) (i.e. EEPE). Second, government initiatives elucidate the attitude–intention gap in the reverse logistics context, especially in developing countries.

With the rapid increase in the consumption of electrical and electronic innovations, responsible management and recycling of electronic waste (e-waste) or waste electrical and electronic equipment (WEEE) has been a significant concern for the governments, stakeholders, researchers and industry practitioners around the world. Consumer awareness, disposal behaviour and perception are chief facets of designing sustainable management strategies. Although researchers have widely studied e-waste over many years, the research focusing on consumer awareness about e-waste recycling has gained momentum recently. This paper aims to systematise the existing literature and explore future research prospects on household e-waste sorting behaviour.

Web of science (WoS) core collection was searched using selected keywords to identify relevant articles published from 2001 to 2021. The search resulted in 1,156 research articles published from 2001 to 2021. After a detailed study, 85 articles were shortlisted for in-depth review. The review was conducted based on global trends, top journals, most prolific authors, most active e-waste research countries, and institutions centring on consumer participation in e-waste disposal and recycling behaviour. The present research has also identified around eleven factors that seem to have a bearing on consumer behaviour towards storage, disposal and recycling of e-waste.

E-waste research has gained increased attention in the last five years. The majority of the studies has focused on motivational factors and ignore the risks associated with handling e-waste. The present study reports the pertinent issue of lack of awareness among the masses about e-waste handling and disposal. Thus, bringing to the fore the lack of awareness programmes and initiatives. The analysis presents the gaps in the literature and future research agendas.

The review article will help in providing an in-depth understanding of consumer behaviour towards storage, disposal and recycling of e-waste and delineates the future direction of research that may be undertaken in this field of study.

To achieve proper waste management, the disposal of electronic waste (e-waste) is one suitable method. Most developing countries, including Malaysia, are facing lack of e-waste recycling facilities and low household participation. Using a survey method using a questionnaire, this study aims to examine the intention of Malaysian households to drop-off their mobile phones to the nearest collection boxes (n = 600).

This study expanded the theory of planned behavior by adding environmental awareness and knowledge. In addition, the cost of disposal and the convenience of the available disposal infrastructure were measured as two parts of the perceived behavioral control.

The results of this study show that environmental knowledge and awareness have a significant impact on attitudes toward recycling intention of the households. In addition, it was also found that the attitude and cost of disposal infrastructure is positively related to household intention.

These results show that if e-waste collection boxes are provided to the nearest community and e-waste management information is distributed, this will increase household participation in e-waste management.

The study aims to explore how young consumers perceive and adopt the online e-waste collection platform, by developing a conceptual framework that integrates the theory of planned behavior, the technology acceptance model and the perceived risk. Based on conceptual framework, the study further identifies factors that positively or negatively influence the Chinese millennials' decision on the use of online collection platform.

The study conducts a questionnaire survey from 807 Chinese millennials living in urban and rural areas. Based on the collected data, the partial least squares structural equation modeling (PLS-SEM) is employed to conduct PLS path modeling and multi-group analysis.

The study results support the proposed conceptual framework and confirm its robustness in investigating Chinese millennials' intentions to adopt online e-waste collection platform. The findings suggest that the perceived usefulness, perceived ease of use, attitude, subjective norms and perceived behavioral control have positive impact, while perceived risk has negative impact on the behavioral intentions of millennials on the adoption of the platform.

With the emergence of Internet technology, online e-waste collection platform has arisen as an innovative and alternative solution to improve environmental sustainability by encouraging e-waste collection through formal recycling channels in China. In order to divert the consumers from informal recycling channels to online e-waste collection platform, it is necessary to understand what factors impact the adoption of this platform among consumers. The study provides theoretical contribution and practical implications relevant to regulators and practitioners to encourage the adoption of online e-waste collection platform.

The purpose of this research is to investigate the relationships of environmental concern and risk perception with residents' waste mobile recycling behavior in the scenario of continuously increasing electronic waste (aka e-waste) around the world.

For empirically testing proposed research model, this study utilized convenience sampling strategy and collected 346 responses from residents in the People’s Republic of China (PRC) through an online survey. The hypotheses were tested utilizing the structural equation modeling (SEM) framework through Mplus 7.0 program (Muthen and Muthen, 1998–2012). Robust maximum likelihood (MLR) was used as the method of estimation.

The results revealed that environmental concern is positively associated with individuals' intentions to recycle waste mobile phones and that the relationship between concern for the environment and individuals' intention to recycle is mediated by the factors such as individuals' mobile phone recycling attitude and subjective norms. The results further indicated that individuals' information security risk perception moderates the relationship between individuals' intention for recycling and subsequent recycling behavior.

This study provides substantial theoretical and practical implications for residents' e-waste recycling behavior while considering their environmental concern and information security risk perceptions.

This paper aims to test the effectiveness of communication platforms in conveying the importance of sustainability messages focusing on electronic waste (e-waste) recycling. While corporate communication has been explored well, this research explores the influence of communication medium on the shift in attitude and behavioural intention of higher education students.

An experimental design approach was used with quantitative data analysis to address the research questions.

The results revealed that the text form of communication was more effective in conveying the e-waste recycling message. Students demonstrated a significant shift in attitude and call for action when they read the sustainability article instead of watching a video with the same message.

With several universities trying to integrate sustainability in their curriculum, this research provides guidelines on effective communication methods for students. It also sheds light on the choice of platforms that can be used by organisations to reach out to their employees to convey sustainability-related messages.

The paper addresses sustainability communication in a university by exploring the best method of communication. The results open up new conversations on the media richness theory in the context of sustainability.

The purpose of this paper, an empirical research, is to identify the psychological and functional barriers that result in e-waste recycling resistance.

The study is equipped with the theoretical lens of the innovation resistance theory. Households living in an Indian city were surveyed using a pre-validated questionnaire. Statistical analysis for the study was done with partial least squares – structural equation modeling.

The outcome of the survey exhibited that the significant factors contributing to e-waste recycling resistance are usage barrier, value barrier, risk barrier and tradition barrier.

The study offers implications for multiple stakeholders, which aid them in formulating strategies to overcome e-waste recycling resistance.

This research has remarkable importance as it is the pioneering study that extensively investigates the reasons for e-waste recycling resistance in an emerging economy. The study also empirically validates the moderating role of environmental awareness, age, gender and income in the relationship between barriers and resistance to e-waste recycling.

There is widespread consensus that unchecked growth of e-waste is a major challenge to global sustainability transition. Current research has failed to connect e-waste with principles of circularity and sustainability from the consumption perspective. This paper aims to answer the following questions: What kind of environmental behaviors (EBs) exist among consumers in relation to e-waste?; In what ways are these consumers different from and similar to each other based on their EBs in relation to e-waste?; How do consumers and their EBs contribute to sustainable waste management?

Based on primary data from an Indian sample of information and communication technology consumers, EBs relevant to e-waste management are identified. In the next stage, a behavior-based segmentation and profiling of consumers is performed.

The first phase of analysis produced eight distinct EBs which were then used in the next phase to obtain a consumer typology of three segments. The three consumer segments differed significantly with each other on general environmental behavior and awareness about e-waste.

The paper develops a comprehensive conceptual framework for studying the demand-side circularity transition for sustainable e-waste management.

For business stakeholders, findings of the study and the proposed framework can inform behavior change interventions to customize offerings for different right consumer segments.

The paper adds new knowledge to the intersectional area of e-waste, consumer behavior and sustainability through the development of consumer typology and a conceptual framework.