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1 – 10 of 679Philip Tin Yun Lee, Richard Wing Cheung Lui, Michael Chau and Bosco Hing Yan Tsin
This study examines how contributors with different achievement goals participate under the influence of two common motivators/demotivators on crowdsourcing platforms, namely…
Abstract
Purpose
This study examines how contributors with different achievement goals participate under the influence of two common motivators/demotivators on crowdsourcing platforms, namely system design features and task nature.
Design/methodology/approach
A free simulation experiment was conducted among undergraduate students with the use of a crowdsourcing platform for two weeks.
Findings
The results indicate that contributors with a strong performance-approach goal get better scores and participate in more crowdsourcing tasks. Contributors with a strong mastery-avoidance goal participate in fewer heterogeneous tasks.
Research limitations/implications
Contributors with different achievement goals participate in crowdsourcing tasks to different extents under the influence of the two motivators/demotivators. The inclusion of the approach-avoidance dimension in the performance-mastery dichotomy enables demonstrating the influence of motivators/demotivators more specifically. This article highlights differentiation between the quality and the quantity of heterogeneous crowdsourcing tasks.
Practical implications
Management is advised to approach performance-approach people if a leaderboard and a point system are incorporated into their crowdsourcing platforms. Also, management should avoid offering heterogeneous tasks to mastery-avoidance contributors. System developers should take users' motivational goals into consideration when designing the motivators in their systems.
Originality/value
The study sheds light on habitual achievement goals, which are relatively stable in comparison to contributors' motives and states. The relationships between achievement goals and motivators/demotivators are more persistent across time. This study informs system designers' decisions to include appropriate motivators for sustained contributor participation.
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Dianwen Wang, Yupeng Mou, Zhihua Ding and Xuehui Jiang
Crowdsourcing refers to a new business model in which enterprises or individuals publish tasks or problems, attracting freelancers or contributors to participate in solving tasks…
Abstract
Purpose
Crowdsourcing refers to a new business model in which enterprises or individuals publish tasks or problems, attracting freelancers or contributors to participate in solving tasks, submitting bids and allowing task seekers to choose the final solution. How to attract more quantity and quality of contributors to submit their solutions through a crowdsourcing platform has become a vital question.
Design/methodology/approach
In this study, the authors use web crawling to obtain 43,265 effective tasks in EPWK website (www.epwk.com) to probe how to elevate the quantity and quality of contributors via task reward design. This study uses the hierarchical linear model to probe the research questions.
Findings
Results show that, with the increase of task reward, the quantity of contributors goes up first and then goes down (inverted U shape), whereas the quality of contributors goes down first and then goes up (U sharp). Moreover, the authors investigate the moderating effects of another task design attribute, task duration. This study finds that task duration weakens the effect of task reward on the quantity of contributors while strengthening the effects of task reward on the quality of contributors.
Originality/value
First, this study theoretically probes two key aspects of task performance, namely, the quantity and quality of contributors, which expand the scope of task performance evaluation. Second, this study reconciles previous concern about the relationship of task reward and performance, which is different from previous studies that have paid more attention to the single perspective of their relationship. Finally, the authors investigate the moderating effects of task duration, which further uncover the mechanism behind task reward and performance, that is, the quantity and quality of task contributors.
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Linus Dahlander, Lars Bo Jeppesen and Henning Piezunka
Crowdsourcing – a form of collaboration across organizational boundaries – provides access to knowledge beyond an organization’s local knowledge base. Integrating work on…
Abstract
Crowdsourcing – a form of collaboration across organizational boundaries – provides access to knowledge beyond an organization’s local knowledge base. Integrating work on organization theory and innovation, the authors first develop a framework that characterizes crowdsourcing into a main sequential process, through which organizations (1) define the task they wish to have completed; (2) broadcast to a pool of potential contributors; (3) attract a crowd of contributors; and (4) select among the inputs they receive. For each of these phases, the authors identify the key decisions organizations make, provide a basic explanation for each decision, discuss the trade-offs organizations face when choosing among decision alternatives, and explore how organizations may resolve these trade-offs. Using this decision-centric approach, the authors continue by showing that there are fundamental interdependencies in the process that makes the coordination of crowdsourcing challenging.
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Luiz Fernando Silva Pinto and Carlos Denner dos Santos
This study aimed at analyzing the factors that induce the intention of contribution by participants in crowdsourcing initiatives.
Abstract
Purpose
This study aimed at analyzing the factors that induce the intention of contribution by participants in crowdsourcing initiatives.
Design/methodology/approach
This study is an explanatory investigation using a quantitative approach. In the second stage, an exploratory study was carried out. Data were obtained through online questionnaires available to the contributors of two platforms, and results were obtained from a regression analysis.
Findings
The results revealed a greater importance given by participants to intrinsic motivational factors (learning, fun and satisfaction) compared with the extrinsic motivational factor (acknowledgment). Monetary rewards proved irrelevant in this process, whereas attitude and self-efficacy proved good predictors of the intention of contribution in crowdsourcing initiatives.
Originality/value
No study, as far as the authors’ knowledge extends, has been undertaken to understand what motivations are more relevant in the context of crowdsourcing platforms using multiple theories.
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Fausto Di Vincenzo, Daniele Mascia, Jennie Björk and Mats Magnusson
This paper analyzes how the distribution and structure of employees' attention influence idea survival in an organizational internal crowdsourcing session.
Abstract
Purpose
This paper analyzes how the distribution and structure of employees' attention influence idea survival in an organizational internal crowdsourcing session.
Design/methodology/approach
Data from an online internal crowdsourcing session carried out within a multinational company with headquarters in Sweden were used to explore how idea attention influenced idea survival.
Findings
Our findings indicate that the positive relationship between attention allocation and idea survival is mediated by idea appreciation, i.e. positive comments and suggestions that employees provide in response to ideas. In addition, we find that competition for attention negatively moderates the relationship between idea attention and positive comments. Finally, our results indicate that ideas are more likely to survive if they are submitted earlier in the crowdsourcing process and when the elapsed time since previously posted ideas in the session is longer.
Practical implications
This study provides organizers of internal crowdsourcing sessions with new insights about factors influencing idea survival and about potential systematic biases in idea selection due to timing and competition between ideas.
Originality/value
This paper contributes to the literature highlighting the relevance of attention-based theory in the context of crowd-based creativity and innovation management.
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Chien-Yi Hsiang and Julia Taylor Rayz
This study aims to predict popular contributors through text representations of user-generated content in open crowds.
Abstract
Purpose
This study aims to predict popular contributors through text representations of user-generated content in open crowds.
Design/methodology/approach
Three text representation approaches – count vector, Tf-Idf vector, word embedding and supervised machine learning techniques – are used to generate popular contributor predictions.
Findings
The results of the experiments demonstrate that popular contributor predictions are considered successful. The F1 scores are all higher than the baseline model. Popular contributors in open crowds can be predicted through user-generated content.
Research limitations/implications
This research presents brand new empirical evidence drawn from text representations of user-generated content that reveals why some contributors' ideas are more viral than others in open crowds.
Practical implications
This research suggests that companies can learn from popular contributors in ways that help them improve customer agility and better satisfy customers' needs. In addition to boosting customer engagement and triggering discussion, popular contributors' ideas provide insights into the latest trends and customer preferences. The results of this study will benefit marketing strategy, new product development, customer agility and management of information systems.
Originality/value
The paper provides new empirical evidence for popular contributor prediction in an innovation crowd through text representation approaches.
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Mark Patrick Baggett, Anne Bridges, Ken Wise, Sarah Tanner and Jennifer Mezick
Researchers at the University of Tennessee Libraries experimented with crowdsourcing to determine if contributions by members of the public could be utilized to add citations and…
Abstract
Purpose
Researchers at the University of Tennessee Libraries experimented with crowdsourcing to determine if contributions by members of the public could be utilized to add citations and subject tags to a new online bibliography, Database of the Smokies (DOTS: dots.lib.utk.edu). The paper aims to discuss this issue.
Design/methodology/approach
The database is built in Drupal, an open source platform that provides a crowdsourcing mechanism. The public was offered the opportunity to create accounts and add content to DOTS. After three months, the project team performed a transaction log analysis of user submissions in order to determine whether an editorial process was necessary.
Findings
This analysis revealed that 18 percent of database content was the result of crowdsourcing and that much of the content submitted by participants was either obscure or difficult to locate. The analysis also showed that while contributors added valuable citations, an editorial review process was necessary to ensure this crowdsourced content could be published in the database. In addition, contributor supplied subject tags were not of significant uniqueness or quantity to substantially influence the existing taxonomy. Finally, the publicity of the crowdsourcing feature allowed other institutions to contribute to the project and add rare material.
Originality/value
This paper offers a model for utilizing crowdsourcing to entice a sophisticated user group to help build a bibliographic database.
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Malathi Sivasankara Pillai and Kannan Balakrishnan
This paper aims to prove the following hypothesis Problem Statement: HYPOTHESIS (1) User Experience collection of mobile applications can be done using the Crowdsourcing…
Abstract
Purpose
This paper aims to prove the following hypothesis Problem Statement: HYPOTHESIS (1) User Experience collection of mobile applications can be done using the Crowdsourcing mechanism; (2) User Experience collection of mobile applications are influenced by the mindset of Crowdmembers, culture/ethnicity/social background, ease of interface use and rewards, among other factors.
Design/methodology/approach
The authors of this paper, did a literature review first to find if Crowdsourcing was applicable and a used method to solve problems in Software Engineering. This helped us to narrow down the application of Crowdsourcing to the Requirements Engineering-Usability (User Experience) collection. User experience collection of two Malayalam language-based mobile applications, AarogyaSetu and BevQ was done as the next step. Incorporating findings from Study I, another study using AarogyaSetu and Manglish was launched as Study II. The results from both cases were consolidated and analyzed. Significant concerns relating to expectations of Crowd members with User Experience collection were unraveled and the purpose of Study was accomplished.
Findings
(1) Crowdsourcing is and can be used in Software Engineering activities. (2) Crowd members have expectations (motivating factors) of User Interface and other elements that enable them to be an effective contributor. (3) An individual’s environment and mindset (character) are influential in him becoming a contributor in Crowdsourcing. (4) Culture and social practices of a region strongly affects the crowd-participating decision of an individual.
Originality/value
This is purely self-done work. The value of this research work is two-fold. Crowdsourcing is endorsed significant in Software Engineering tasks, especially in User Experience collection of mobile applications. Two, the Crowd service requesters can be careful about designing the questionnaire for Crowdsourcing. They have to be aware and prepared to meet the expectations of the Crowd. This can ensure the active participation of potential contributors. Future researchers can use the results of this work to base their research on similar purposes.
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Elizabeth Johnson and Chern Li Liew
The purpose of this study is to propose a set of design recommendations for crowdsourcing platforms with a focus on user engagement. A sample of New Zealand (NZ) cultural heritage…
Abstract
Purpose
The purpose of this study is to propose a set of design recommendations for crowdsourcing platforms with a focus on user engagement. A sample of New Zealand (NZ) cultural heritage institutions (CHIs) crowdsourcing platforms were assessed, with the aim of offering insights into how they have been designed to encourage dialogue and engagement and to sustain participation.
Design/methodology/approach
The design recommendations were derived from a review of related works. Following this, 12 crowdsourcing projects overseen by libraries, museums and an archive in NZ were assessed against the recommendations through content analysis.
Findings
The recommendations were classified into four main categories. These were promote ease of use, attract and sustain user interest, foster a community of users and show users that their work is contributing to the institution and society. The findings indicated that the sample of crowdsourcing projects assessed were generally successful at displaying the credibility and significance of their projects, and promoting their crowdsourced collections. Many of the projects could nevertheless benefit from providing further support to promoting dialogues and engagement with their users and contributors and sustaining offline community interaction.
Research limitations/implications
The content analysis conducted was focused on the functionality of design elements of the crowdsourcing platforms. The design recommendations derived from the analysis were intended as a starting point for discussion and they would need to be validated in further studies. Other relevant project information such as funding and staffing, promotion and outreach efforts were not solicited in this study. Such information could provide important contextualisation. Future research could take the form of in-depth case studies, including surveying those involved in the projects and stakeholders to investigate such contextual aspects of crowdsourcing projects.
Originality/value
Previous research on crowdsourcing in NZ CHIs consisted of single case studies. This study provides a wider snapshot and insights into digital crowdsourcing platforms from public NZ CHIs. The study findings have practical implications for project managers and Web designers involved in crowdsourcing projects, particularly those in the cultural heritage sector.
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Mokter Hossain and Ilkka Kauranen
– The purpose of this paper is to explore the development of crowdsourcing literature.
Abstract
Purpose
The purpose of this paper is to explore the development of crowdsourcing literature.
Design/methodology/approach
This study is a comprehensive review of 346 articles on crowdsourcing. Both statistical and contents analyses were conducted in this paper.
Findings
ISI listed journal articles, non-ISI listed journal articles and conference articles have had nearly the same contribution in crowdsourcing literature. Articles published in non-ISI listed journals have had an essential role in the initial theory development related to crowdsourcing. Scholars from the USA have authored approximately the same number of articles as scholars from all the European countries combined. Scholars from developing countries have been more relatively active in authoring conference articles than journal articles. Only very recently, top-tier journals have engaged in publishing on crowdsourcing. Crowdsourcing has proven to be beneficial in many tasks, but the extant literature does not give much help to practitioners in capturing value from crowdsourcing. Despite understanding that the motivations of crowds are crucial when planning crowdsourcing activities, the various motivations in different contexts have not been explored sufficiently. A major concern has been the quality and accuracy of information that has been gathered through crowdsourcing. Crowdsourcing bears a lot of unused potential. For example, it can increase employment opportunities to low-income people in developing countries. On the other hand, more should be known of fair ways to organize crowdsourcing so that solution seekers do not get a chance to exploit individuals committing to provide solutions.
Research limitations/implications
The literature included in the study is extensive, but an all-inclusive search for articles was limited to only nine selected publishers. However, in addition to the articles retrieved from the nine selected publishers, 52 highly cited articles were also included from other publishers.
Practical implications
Crowdsourcing has much unused potential, and the use of crowdsourcing is increasing rapidly. The study provides a thematic review of various applications of crowdsourcing.
Originality/value
The study is the first of its kind to explore the development of crowdsourcing literature, discussing the loci and foci of extant articles and listing applications of crowdsourcing. Successful applications of crowdsourcing include idea generation, microtasking, citizen science, public participation, wikies, open source software and citizen journalism.
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