Search results
1 – 10 of 129Viswanath Venkatesh, Cheri Speier-Pero and Sebastian Schuetz
Consumer adoption of online shopping continues to increase each year. At the same time, online retailers face intense competition and few are profitable. This suggests that…
Abstract
Purpose
Consumer adoption of online shopping continues to increase each year. At the same time, online retailers face intense competition and few are profitable. This suggests that businesses and researchers still have much to learn regarding key antecedents of online shopping adoption and success. Based on extensive past research that has focused on the importance of various online shopping antecedents, this work seeks to provide an integrative, comprehensive nomological network.
Design/methodology/approach
The authors employ a mixed-methods approach to develop a comprehensive model of consumers online shopping behavior. To that end, in addition to a literature review, qualitative data are collected to identify a broad array of possible antecedents. Then, using a longitudinal survey, the model of consumer shopping intentions and behaviors is validated among 9,992 consumers.
Findings
The authors identified antecedents to online shopping related to culture, demographics, economics, technology and personal psychology. Our quantitative analysis showed that the main drivers of online shopping were congruence, impulse buying behavior, value consciousness, risk, local shopping, shopping enjoyment, and browsing enjoyment.
Originality/value
The validated model provides a rich explanation of the phenomenon of online shopping that integrates and extends prior work by incorporating new antecedents.
Details
Keywords
C. Vignali, E. Gomez, M. Vignali and T. Vranesevic
In Spain, food distribution has been revolutionised over the past 15 years. Traditional food stores are in the process of slowly disappearing, while hypermarkets and supermarkets…
Abstract
In Spain, food distribution has been revolutionised over the past 15 years. Traditional food stores are in the process of slowly disappearing, while hypermarkets and supermarkets are increasing their presence, and more importantly, their market share. To understand better the causes behind this revolution, examines the existent literature on distribution trends, generally, in Spain. The Spanish distribution industry is marked by governmental deintermediation, consumers’ orientation toward value and competitors’ quest for efficiency through centralisation, as well as the development of new services and micro marketing actions, with the objective of increasing customer loyalty. Focuses on Spanish food product distribution, marked by the progressive drop in the number of traditional stores, the appearance of discounters specialising in the sale of own‐brands and having aggressive prices, the notable growth of hypermarkets because of their diversified offering and near‐cost prices, and the success of supermarkets, rooted in their ability to open multiple points of sale, positioning themselves between hypermarkets and discounters.
Details
Keywords
Martin A. O’Neill, Adrian J. Palmer and Rosalind Beggs
Disconfirmation models of service quality have attracted a lot of discussion about how consumers’ expectations are formed, but relatively little about the nature of their…
Abstract
Disconfirmation models of service quality have attracted a lot of discussion about how consumers’ expectations are formed, but relatively little about the nature of their perceptions of service performance. This paper seeks to redress the absence of literature on the psychological underpinnings of perceptions in disconfirmation models of service quality. It argues that an individual’s perceptions may not be stable over time and that suppliers should be particularly interested in consumers’ perceptions at the time that the next repurchase decision is made. A model of the time elapsed effects of service quality perception is presented and research reported on a longitudinal survey of hotel customers’ perceptions.
Details
Keywords
The issue of how banks should disclose the effects of financial instruments is fraught. The global standard‐setting community put forward their views in what became known as the…
Abstract
The issue of how banks should disclose the effects of financial instruments is fraught. The global standard‐setting community put forward their views in what became known as the Joint Working Group’s proposals. These aroused strong feelings in the banking world. This article is the first detailed response from the banking community. It argues for evolution of the rules rather than radical change.
Details
Keywords
States that the emergence of a formalised new product development can be attributed to the needs of companies in the capitalist system for maintaining a competitive advantage in…
Abstract
States that the emergence of a formalised new product development can be attributed to the needs of companies in the capitalist system for maintaining a competitive advantage in their operating markets. Describes the process as one of innovation defined as:‘the technical, industrial and commercial steps that lead to the marketing of new manufactured products'. Belies the complexity of the function:’to describe new product development as difficult is probably a mammoth understatement'. Intends to illuminate the theory and practice of this process. Concludes that a flexible approach and an open mind are the most important requirements for successful application.
Details
Keywords
Quan Tran and Carmen Cox
In the literature on product branding, significant attention is given to brand equity in the consumer context, but relatively little attention is paid to the application of the…
Abstract
In the literature on product branding, significant attention is given to brand equity in the consumer context, but relatively little attention is paid to the application of the concept in the business-to-business (B2B) context. Even less research exists on the role of brand equity in the retailing context. Retailers are often seen as irrelevant to the source of brand value, resulting in manufacturers not targeting retailers to help them build stronger brands. Potential occurs, therefore, for some channel conflict to exist between manufacturers and retailers. On the one hand, retailers tend to focus on building their own, private brands to differentiate themselves from other retail competitors and to increase their power in relation to manufacturer brands. At the same time, most retailers still need to create a good image in the consumer marketplace by selling famous, manufacturer-branded products. In other words, retailers often have to sell famous brands even if they would prefer to sell other brands including their own. Manufacturers tend to focus their brand-building efforts on the consumer market to entice consumers to insist that retailers stock their brands, rather than placing any real emphasis on building a strong and positive brand relationship with the retailer directly.
Annelies Verdurme and Jacques Viaene
The aim of this research is, first, to explore consumer beliefs, attitudes and purchase intentions with regard to genetically modified (GM) food and second, based on this…
Abstract
The aim of this research is, first, to explore consumer beliefs, attitudes and purchase intentions with regard to genetically modified (GM) food and second, based on this exploration, to develop a hypothetical model which can explain and predict consumer attitudes and purchase intentions with regard to GM food. For this twofold purpose, qualitative research and a review of relevant, mainly European, literature are combined. The qualitative research comprises focus group discussions with consumers and in‐depth interviews with representatives of interested parties. The developed model suggests differences between premium branded and generic GM food products regarding the formation of attitudes and purchase intentions.
Details
Keywords
Frequent concern has been expressed by researchers over the adequacy of organisational buyer behaviour models. Despite this, academics have for long ignored one ready test‐bed…
Abstract
Frequent concern has been expressed by researchers over the adequacy of organisational buyer behaviour models. Despite this, academics have for long ignored one ready test‐bed provided by their own product; namely, students. In the UK each year, several thousands of students are put on to the employment market, as either a finished product with a degree or diploma, or for a sandwich training period in work. This neglect contrasts strongly with the heavy use made of students as experimental subjects for enquiry into other difficult behavioural areas. Their use in gaming simulations of business bargaining strategy provides numerous good examples of such use.
The implicit distinction in the buyer behaviour literature between the contexts of consumer markets and organizational markets has lead to a bifurcated approach to the development…
Abstract
The implicit distinction in the buyer behaviour literature between the contexts of consumer markets and organizational markets has lead to a bifurcated approach to the development of buyer behaviour theory. While useful, even necessary, for teaching and planning purposes, this distinction is inhibiting the development of a generic theory of buyer behaviour and should be questioned. Once the weaknesses of distinguishing so fundamentally between organizations and individuals in terms of their buying behaviour are clarified, a number of key concepts in organizational buyer behaviour clearly require rethinking. More comprehensive empirical research is needed to develop a rigorous theory of buyer behaviour capable of generic application, with appropriate contextual adjustment. The paper explores these issues and suggests some possible conceptual starting points for an integrated classification of buyer behaviour.
Details
Keywords
The author notes the proposals put forward by the Joint Working Group of Standard Setters on Financial Instruments and sets out the arguments why the banking community is against…
Abstract
The author notes the proposals put forward by the Joint Working Group of Standard Setters on Financial Instruments and sets out the arguments why the banking community is against the concept of measuring financial instruments under a fair value accounting system. He suggests that the proposals should be abandoned and that the accounting standard setters join with the banking industry to produce improvements in financial reporting.
Details