About the Author

Alison Theaker (Cardiff University, UK)

Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship?

ISBN: 978-1-83549-539-1, eISBN: 978-1-83549-538-4

Publication date: 21 May 2024

Citation

Theaker, A. (2024), "About the Author", Do Women Entrepreneurs Practice a Different Kind of Entrepreneurship?, Emerald Publishing Limited, Leeds, pp. 71-71. https://doi.org/10.1108/978-1-83549-538-420241018

Publisher

:

Emerald Publishing Limited

Copyright © 2024 Alison Theaker. Published under exclusive licence by Emerald Publishing Limited


Alison Theaker has 30 years of experience in public relations, management and entrepreneurship as a practitioner, academic and author. Her Public Relations Handbook (6th edition 2021) is one of the main textbooks used on undergraduate PR degrees in the United Kingdom. She is also the co-author of The Public Relations Strategic Toolkit (2nd edn 2018, with Heather Yaxley).

She is an Associate Lecturer at Cardiff University on the MA in International Public Relations and Global Communication Management. She is also a tutor on the Level 3 and Level 4 marketing apprenticeships at Cambridge Marketing College.

Alison delivers courses and resources for women, men and organisations around planning for menopause with her co-facilitator, Anne Hope. www.livelifeforme.org

She completed her MPhil at the University of Bath in July 2023, studying the role of mentoring for women entrepreneurs in rural environments. This research forms the backbone of this study.