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Higher education institutions have a critical role in creating and disseminating the knowledge required to address the complex global challenges faced by global society, as summarized in the Sustainable Development Goals (SDGs). This role of higher education is linked with the concept of internationalization, which has recently been called upon to help contribute to tackle the global challenges and meet the SDGs, particularly through more attention to “Internationalization at Home” (IaH). This paper aims to examine the role of higher education in addressing the SDGs, especially with respect to the links between IaH and the SDGs.

A case study of the International Campus of Zhejiang University (iZJU) is conducted to illustrate how iZJU, which is a pioneer of “Internationalization at Home” and an exemplar of sustainable campus in China, contributes to the value of the SDGs and makes an impact.

The authors examine the practice of IaH at iZJU in the dimensions of organization, curriculum, people and campus, and the authors find evidence from the iZJU model in addressing the value of the SDG4, 6, 7, 11, 13, 14, 15, 16 and 17.

First, the authors contribute to the literature on the role of higher education in addressing the SDGs, especially with respect to the links between IaH and the SDGs. Second, the authors contribute to the IaH literature by examining IaH from a Chinese perspective, as there has been little exploration of what IaH means beyond the European context. Third, the authors build on the analytical framework in the IaH literature in the dimensions of organization, curriculum and people and extend with a new dimension of campus. Fourth, the authors show that IaH is a comprehensive approach to include both curriculum internationalization and campus internationalization.

The user churn (UC) of rural public digital cultural services (RPDCS) indicates that rural users no longer use RPDCS or have switched to other services. The purpose of this study is to investigate the factors influencing RPDCS's UC and to contribute toward bridging the rural digital divide.

Based on the stimulus-organism-response theory, this study proposes a theoretical framework to investigate the factors influencing RPDCS's user churn. A total of 120 RPDCS users were initially recruited and 90 representative participants were chosen. Data were collected from the 90 respondents and 20 follow-up interviews. To examine the proposed framework and validate the correlations between these factors and UC, an analysis of variance (ANOVA) and multiple regression analysis were used. In addition, recommendations are made to avoid the UC of RPDCS to bridge the rural digital divide.

The results indicate that the UC of RPDCS was stimulated by both physical and ability divides and RPDCS ineffectiveness, resulting in increased churn rates and an exacerbated digital divide. Thus, avoiding the UC of RPDCS is an important way to bridge the rural digital divide, which includes both the physical and ability divides.

This study adds new knowledge about RPDCS and distinguishes it from previous research on public digital cultural services. In addition, the authors discuss how to avoid the UC of RPDCS, to bridge the rural digital divide.

This study aims to reveal the influencing factors of user churn behavior and explore how these factors influence user churn behavior of rural public digital cultural services (RPDCS), and then, to provide the avoidance strategies for user churn behavior of RPDCS.

Combined with the stimulus–organism–response theory and cognitive load theory, this study constructed a mixed model of user churn behavior. Data collected through online and offline questionnaire survey were tested using the partial least squares structural equation modeling approach, and finally, the authors proposed a user churn behavior model of RPDCS.

The results indicate that the environmental stimulus factors of RPDCS affected user churn behavior via user organism factors. This study suggests that administrators should pay more attention to the information demand of users and strengthen the effective supply of RPDCS. Meanwhile, it is necessary to improve the information literacy of rural users to restrain the user churn behavior and improve the effectiveness of RPDCS.

The research findings on the influencing factors of user churn behavior shed light on the user churn behavior in public digital cultural services, add new knowledge to the construction of the public cultural services system and provide empirical evidence for how to improve the utilization and effectiveness of RPDCS.

This paper aims to exam the publisher’s online distribution strategies of print books between a reselling and a marketplace channel with the coexistence of e-book. This study extends the study of channel selection to the content products industry.

By constructing a publisher-leader Stackelberg game model, the authors investigate the publisher’s distribution strategies. The retailer holds a digital channel for e-book and reselling and marketplace channels for print books. The authors examine three-channel modes for the print book distribution: a pure reselling channel, a marketplace channel and a hybrid channel.

The results reveal that a hybrid channel always dominates a pure marketplace channel from the publisher’s perspective. Then, only when the print book’s margin cost and the marketplace’s slotting fee are not very high, the publisher prefers the hybrid to a pure reselling channel. The authors also found a Pareto zone where the hybrid channel mode improves publisher’s and retailer’s profits. Furthermore, the publisher is less likely to choose the hybrid channel as the acceptance of e-book increases. The authors also examine the situation where a publisher-authorized third-party distributor runs the marketplace channel and found the results still hold.

This paper fills a theoretical and practical gap for a structured analysis of the content providers’ online distribution channel selection of the physical products and digital products. Different from previous related studies, this study focuses on analyzing physical products’ channel strategies and finds physical products’ cost plays a crucial role in the content provider’s channel decision.

The purpose of this paper is to investigate post-purchase regret and its relationships with complaint and risk aversion in a four-dimensional framework.

Using 548 effective samples, this study employed structural equation modeling to test proposed hypotheses.

Based on levels of perceived self-responsibility, post-purchase regret due to forgone alternatives, under consideration and over consideration was positively associated with customer complaining, whereas post-purchase regret due to significance change exhibited no such correlation. Moreover, a higher level of risk aversion increased the effect of utilitarian motivation on post-purchase regret due to over consideration but decreased this effect on post-purchase regret due to under consideration.

First, regret can positively influence consumer complaints. Next, consumers are unlikely to complain to third parties unless they experience strong action regret. Finally, risk aversion can alleviate or reinforce the effect of utilitarian motivation on regret. Future research could examine the customer group who feel less or no regret of their purchases to contribute to regret theory.

To reduce regret among such consumers, marketers are advised to apply precision marketing techniques to reach their target consumers. Second, to forestall customer regret due to forgone alternatives, sellers should proactively provide target buyers with information regarding their products and those of competing brands. Third, another method of minimizing regret is to ensure that consumers’ risk-aversion activities are effective.

This study empirically demonstrated a multidimensional scale of regret to illuminate the multicausal role of regret in relation to consumers’ complaining and risk-aversion behaviors.

Studies have not investigated how the International Standards Organization (ISO) 9000 quality management system (QMS) guides manufacturers’ and their partners’ creative processes in devising an innovative supply chain structure. Accordingly, this study aims to explore this subject.

A systematic literature analysis was conducted to explore how the ISO 9000 QMS might guide manufacturers’ and supply chain partners’ creative processes and the further development of an innovative supply chain organizational structure. The systematic literature analysis is divided into the following two parts: the first part collects related literature to analyze and explore based on the research questions and purpose. The second part is an association analysis. The results of the association analysis show that these related literatures are suitable for the analysis and exploration of the research questions and purpose.

This study developed an analytic framework to compare the elements of four components of the ISO 9000 QMS and the ingredients that drive creativity and innovation; the study also reviewed related publications to deeply analyze the relationship between the elements of the four components and the ingredients of creativity and innovation. The authors observed that when manufacturers and partners implement the ISO 9000 QMS, their use of the elements of the four components engages all ingredients and thereby facilitates the manufacturers’ and partners’ creative process in the development of an innovative organizational structure.

According to the results of the analysis, practitioners can understand how to improve the innovation of an organization’s supply chain from ISO 9000 QMS components. In addition, the research has resulted in developing additional research propositions concerning the relationship between the four components of the ISO 9000 QMS and ingredients that drive creativity and innovation. Based on these propositions, more research hypotheses can be further developed.

The research results prove that the ISO 9000 QMS has a positive effect on facilitating the creative process and innovation, with regard to the organizational structure, and it also provides the underlying reasons for this effect.