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The aim of this study is to investigate how green supply chain management (GSCM) practices mediate the effect of Industry 4.0 technologies on operational and green innovation performances.

To explore the study, data were collected from 225 different manufacturing industries in Pakistan. Gathered data were used to test the hypotheses using SmartPLS 3 software by using structural equation modeling.

The findings reveal that operational and green innovation performances are directly affected by the adoption of Industry 4.0 technologies and GSCM practices. Furthermore, the GSCM practices positively affect operational and green innovation performances. The study also investigated that the GSCM practices partially mediate the effect of Industry 4.0 on operational and green innovation performances.

This study has some limitations, the data of this study were majorly collected from large enterprises of Pakistani firms and related to the manufacturing sector only. So, there is a huge need for attention toward small and medium-sized enterprises (SMEs). Very few researchers are focusing on SMEs, so future research can be on SMEs. It can be suggested that the relationship between digital technologies and green innovation performance can be tested through a quantitative procedure. Moreover, the effect of GSCM's aspects can be estimated on manageable execution.

Through the mediating relationship of GSCM practices, this research has made a unique contribution by investigating the influence of Industry 4.0 on operational and green innovation performances. To the author's knowledge, no research has been undertaken in this area.

Pakistan is one of the most climate change and natural disaster-affected countries in the globe, where the lives and livelihoods of people are repeatedly affected due to these natural disasters. Over the past few decades, the country has been impacted by numerous devastating floods, droughts, and storms. As a result, households face enormous complications, particularly those dwelling in disaster-prone areas. Therefore, this study intends to explore the status of household vulnerability and resilience practices of hazard-prone communities in Pakistan from existing literature. This study has identified the 17 most relevant documents. It argues that household vulnerability is increasing consistently with the increasing rate of disaster intensity. Frequent flooding, landslide, erosion, and crop loss are the leading causes of household vulnerability. This study reveals five types of household vulnerability components which look into several livelihood vulnerability indicators of Pakistani households. Moreover, the study unfolds that the main causes of disaster vulnerability are widespread crop loss, a lack of water, loss of soil fertility, and low socioeconomic situations. The major vulnerability components of dwellers are exposure (increasing summer duration, the rapid increase of population house build-up in the riparian areas, and increasing occurrence of hailstorms), sensitivity, low access to education facilities, human loss, diseases infestation, food insecurity, and social conflict), and less adaptive capacity (social networks, migration, poor emergency services, multiple income sources, and less access to the health facility). To address the household vulnerability, this study has also identified four key aspects of resilience, like social resilience, economic resilience, institutional resilience, and physical resilience. The findings will effectively help to understand the dynamics of household vulnerability and resilience and its measurement and management strategy from developed indicators.

This research examines consumer reluctance to purchase organic food using the theory of innovation resistance and also extends the theory by investigating the moderating influence of eco-literacy. In addition, the authors used a multigroup analysis to identify differences between consumer segments.

Data collection used computer-assisted web interviewing and a prior screening process to confirm engagement. Through stratified quota sampling, 1,000 useable responses were obtained from 2,887 recipients.

The findings reveal barriers are significant inhibitors to adopting organic food. Among these barriers, usage, risk tradition and image barriers have a significant adverse influence on purchase intention. In contrast, the value barrier has a nonsignificant influence on the purchase intention of organic food. However, the study found that eco-literacy significantly reduces the negative influence of risk and tradition barriers on consumers' intentions. In addition, a multigroup analysis examines notable differences between consumer groups based on education, age and income.

This research has significant social implications for boosting sustainable consumption in Lithuania. It identifies key barriers to organic food adoption, emphasizing the need for strategic interventions. The study highlights eco-literacy as an essential tool in diminishing resistance to organic food, advocating for targeted educational initiatives. Additionally, it reveals the importance of tailored marketing strategies based on different consumer demographics. Overall, this study provides important insights to promote environmentally conscious consumer behavior and overcome resistance to innovation in the organic food sector.

This study expressively advances the understanding of intentional behavior by exploring organic food within Lithuania's Baltic economy. It authenticates the innovation resistance theory's applicability to organic food behavior in the region while emphasizing the moderating impact of eco-literacy in the link between barriers and purchase intention concerning organic food. Furthermore, using advanced methods such as partial least squares statistical modeling and multi-group analysis, the research reveals how barriers affect the purchase intention of organic food among different groups of consumers.

Sharia-compliant financial technologies (Islamic fintech) are becoming increasingly popular among Muslims and non-Muslims. As the Islamic fintech landscape continues to grow and transform, it is crucial to understand the factors that influence the acceptance or adoption of Islamic fintech services from the past literature. Therefore, this paper aims to conduct a systematic literature review (SLR) to investigate and compile factors that could influence a user to adopt Islamic fintech.

The current study adopted the systematic literature review approach using Preferred Reporting Items for Systematic Reviews and Meta-Analyses technique to examine research on Islamic fintech adoption. A set of inclusion criteria was applied to filter out irrelevant documents and ensure the selection of only the most relevant ones. The criteria were limited to quantitative journals published in English between 2012 and 2022, as identified in Scopus outlets.

Despite the existence of various theoretical frameworks, the technology acceptance model and Unified Theory of Acceptance and Use of Technology 2 frameworks have gained prominence as the most frequently applied frameworks in examining Islamic fintech adoption. In addition, trust is the most important self-developed construct for the adoption of Islamic Fintech.

The current study does not segregate the intention, actual usage and retention, as the author is interested in understanding the overall adoption of Islamic fintech services. To obtain more specific analysis results, future research could potentially separate the three types of adoption exposure, i.e., consumer acceptance, intention and retention. Next, future studies can also expand their analysis and gain a better understanding of the research topic by exploring alternative data sources such as Web of Science, ERA or JSTOR.

To the best of the author’s knowledge, this study makes a significant contribution to the literature by providing the first systematic literature review of factors influencing fintech adoption from an Islamic perspective.

The purpose of this paper is to examine how decision rationality affects ERP adoption extensiveness and subsequently, organization performance. The mediating roles of system usage and user satisfaction on the relationship between adoption extensiveness and organizational performance are also examined.

This study was based on a questionnaire survey of 976 public-listed companies and 200 unlisted manufacturing companies. Responses of 93 ERP adopters were analyzed.

ERP adoption extensiveness is significantly affected by the overall measure of expected economic benefits, but not by any of the economic benefit type individually. On the other hand, mimetic pressure individually affects ERP adoption extensiveness, but not the overall measure of institutional pressures. ERP adoption extensiveness is significantly associated with organizational performance, and the mediating roles of system usage and user satisfaction are supported.

This study has the limitations associated with questionnaire-based research and its small sample size may also limit the generalizability of its findings.

The high emphasis on operational benefits of ERP adoption and the significant effect of mimetic pressure on ERP adoption extensiveness imply that organizations in Malaysia are largely “followers” of the technological innovation and generally have yet to exploit the full potentials of their ERP systems. Government agencies may need to play a more active role to facilitate fuller utilization and adoption of the higher end ERP applications. Vendors of ERP systems may need to review their strategies to increase their sales of ERP systems to the smaller business enterprises.

The paper addresses the relatively void in literature on the link between decision rationality and technology adoption extensiveness and the subsequent organizational performance in the context of an emerging economy.

The purpose of this study is to develop an extended theory of planned behavior (TPB) model by adding religious commitment (RC) and self-efficacy as internal variables and investigating the effect of these variables on attitudes toward halal cosmetics. In addition, this study also examined the moderating role of halal literacy in the relationships between attitudes (ATT), subjective norms (SN), perceived behavioral control (PBC) and intentions to purchase halal cosmetics.

The method of data collection used was self-administered surveys with customers in two stores in Karachi, Pakistan, yielding 267 valid questionnaires. To guarantee validity and reliability, convergent and discriminant validity analyses were conducted, and structural equation modeling was advanced to assess the relationships between variables using smart partial least squares 3.0 software. The interaction moderation technique has been used to examine the moderating effect of halal literacy on the purchase intention (PI) of halal cosmetics.

The results show that RC and self-efficacy both significantly impact the attitudes of Gen Y. Normative beliefs also had a significant relationship with SN. Further, ATT and SN had a significant relationship with PI of halal cosmetics, while PBC was nonsignificant. Furthermore, halal literacy is found to have a positive moderating influence on ATT and PI, and SN and PI. Finally, the moderating effect of halal literacy does not exist in the relationship between PBC and PI.

Participants’ characteristics should vary for future studies, and larger sample sizes may yield different results. It is critical for managers working in the cosmetic industry to monitor Muslim consumption patterns to develop strategies to reach Muslim consumers. This study reveals the effect of RC, self-efficacy and the moderating role of halal literacy on the behavioral attitudes of a booming market sector, which can guide marketing managers in developing more effective advertising campaigns.

This paper contributes to the halal consumption literature by exploring RC and self-efficacy as constructs for the very first time in the TPB model. To the best of the authors’ knowledge, this study is the first to explore the influence of halal literacy on Gen Y Pakistani Muslim consumer behavioral intention toward halal cosmetic products using the TPB model. The paper offers an extended TPB model framework that may be of interest to scholars, marketers and policymakers.

The purpose of this study is to investigate the association between knowledge sharing (KS) and innovative performance (IP) through the mediating effect of employee creativity (EC) in the manufacturing industries operating in Gujrat, Pakistan. KS among employees and its resultant IP is considered as a basic challenge faced by the manufacturing industries in Pakistan. The main motivation of the current study is to research this significant however neglected segment of the economy.

This quantitative study used deductive approach. Social exchange theory and resource-based view framework were used to predict relationships between EC, KS and IP. Data were collected through five-point Likert scale questionnaire from 158 managers including engineers and operational staff selected through convenient sampling. Regression analysis was performed using the Andrew Hayes Process macros in SPSS.

The results showed that there is a positive and significant effect of the KS on IP. Moreover, the mediation analysis showed that EC positively mediate the relationship between KS and IP.

The study target population is limited the single city where most of industries are located. This can be extended to other industrial areas of the country to increase reliability of the results.

The study holds a significant contribution to the understanding of the link between KS and IP by emphasizing the role of stimulating EC in organizations.

It was identified in the literature that there is a lack of studies in this context as current conceptual model has not been studied before in the context of emerging economies at large and very few studies conducted in case of developed countries with totally different institutional setup. To put forward the study by Lee (2018), this is the first study that investigates the mediation of creativity between KS and IP in emerging markets manufacturing industry.

The purpose of this research is to segment Pakistani consumers based on their insights and preference towards mango quality and safety attributes and to demographically characterise each segment so that effective value chain (VC) development strategies may be developed.

Factor and cluster analysis were applied to data collected from 400 mango buyers randomly selected from seven different cities in Pakistan.

This empirical study identified four distinct segments of mango consumers in Pakistan. The diversity of consumers' perception was mainly based on four factors: food safety, price and marketing, physical quality and shelf life. Based on their demographic characteristics and preferences for product attributes, the identified consumer segments can be classified as “traditional consumers,” “safety-conscious consumers,” price and market-sensitive consumers,” quality-sensitive consumers” and “perfect consumers.” This knowledge is useful to develop mango VCs that target specific consumer segments based on their chain level abilities and aspirations.

This study offers actors of mango VCs an enhanced understanding of consumer segments based on their perceived preferences towards the quality and safety attributes of mangoes, which would help VC actors design and develop business strategies that deliver value specific to each consumer segments. Findings of this study could also be useful to policy makers to design extension strategies that promote food safety and quality standards in mango VCs. Moreover, this study presents yet another case of consumer segmentation study for VC development in developing countries, adding a stepping stone towards a general VC theory development.

The findings stimulate the momentum of the growing literature, particularly in the developing countries on consumer insights and behaviour toward fruit quality and safety attributes of mangoes.

Crops are increasingly affected by drought; hence, the current study explored the potential role of three desert endophytic fungi, Aspergillus fumigatus, Aspergillus terreus and Talaromyces variabilis, in conferring drought tolerance in tomato plants.

Preserved endophytic fungi from a Rhazya stricta desert plant were adopted to obtain the required fungal treatment; tomatoes received fungal treatments directly in plastic trays and subsequently in pots. Drought was applied using 15% of PEG-6000 at two stages: flowering and fruiting. The following parameters were measured: pollen sterility, growth characteristics, morphological analysis and biochemical analysis, including proline, gibberellic acid (GA3) and chlorophyll measurements; thus, the data were analyzed statistically using SPSS software.

All applied endophytes significantly promoted pollen viability and tomato yield under stressed and nonstressed conditions. Interestingly, these endophytes significantly enhanced the number of trichomes under drought stress and promoted tomato fruit quality. The colonized tomato plants accumulated a high proline level under drought stress but lower than un-inoculated stressed plants. Also, a significant rise in growth characteristics was observed by A. fumigatus and A. terreus under normal conditions. Moreover, both raised GA3 levels under drought-stressed and nonstressed conditions. Also these two endophytes enhanced chlorophyll and carotenoid contents under drought stress. Fruit characteristics were enhanced by nonstressed T. variabilis and stressed A. fumigatus.

The present endophytic fungi provide impressive benefits to their host in normal and drought-stressed conditions. Consequently, they represent valuable sources as sustainable and environmentally friendly alternatives to mitigate drought stress.