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The advanced technology enables retailers to develop customer profile analysis (CPA) to implement personalized pricing. However, considering the efficiency of developing CPA, the benefit to different retailers of implementing more precise personalized pricing remains unclear. Thus, this essay aimed to investigate the impact of efficiency on participants’ strategies and profits in the supply chain.

A two-stage game model was introduced in the presence of a manufacturer who sets his wholesale price and a retailer that decides her CPA strategy. The equilibrium results were generated by backward induction.

Most retailers are willing to develop the highest CPA to implement perfect personalized pricing, but those inefficient retailers with high production costs would like to determine a middle CPA to implement bounded personalized pricing. The retailers’ profits may decrease with the efficiency of developing CPA when the efficiency is middle. In this case, as the efficiency improves, the manufacturer increases the wholesale price, resulting in lower demand and thus lower profits. Moreover, define a Pareto Improvement (PI) strategy as one that benefits both manufacturers and retailers. Therefore, uniform pricing is a PI when the unit cost is high and the efficiency is low; personalized pricing is a PI when the unit cost is low and the efficiency is low or high; otherwise, there is no PI.

This study is the first that investigates how the retailer develops CPA to implement personalized pricing on a comprehensive spectrum, which can provide practical insights for retailers with different efficiencies.

Using a quantitative research method, health-care workers’ (HWs) well-being was taken as the dependent variable while the two independent variables were physical quality and service environment. This study aims to focus on the well-being of HWs in their physical environment.

This study used a hybrid method that is a combination of literature review and questionnaire survey. This study used quantitative research design which is a systematic study of phenomenon by collecting quantifiable data and performing statistical, mathematical or computational techniques. This study is conducted among HWs, with doctors and nurses at four Chinese government hospitals in the southern city of Changzhou (near Shanghai) as participants.

A total of 222 responses were obtained from a random sample of HWs from four hospitals in Changzhou City, Jiangsu Province. Three-fifth of the participants (n = 133, 60%) are satisfied with hospital equipment and half (n = 111.50%) of them are satisfied with the modern technology in place. About one-third (n = 67, 30%) are satisfied with ventilation and only one-fifth (n = 44, 20%) are satisfied with hygiene. Most HWs think it was necessary to provide tests for frontline workers.

In the wake of COVID-19 in 2020, HWs are working long hours every day facing high risk of infection and stress. This research investigates the satisfaction level and the difficulties experienced by HWs based on the current physical environment setting during COVID-19 pandemic.