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1 – 10 of 116
Article
Publication date: 4 April 2024

Xiaoling Li, Zongshu Wu, Qing Huang and Juanyi Liu

This study develops an empirical framework to address how large third-party sellers (TPSs) can apply customer acquisition strategies to improve their performance in consumers’…

Abstract

Purpose

This study develops an empirical framework to address how large third-party sellers (TPSs) can apply customer acquisition strategies to improve their performance in consumers’ person-goods matching process and how the platform firm’s similar strategies moderate the effects of TPSs’ strategies.

Design/methodology/approach

Using data collected from the top ten TPSs from a Chinese e-commerce platform, the fixed effect model is used to validate the conceptual model and hypotheses.

Findings

The study results show that both market detection strategy and matching optimization strategy can help large TPSs improve their sales performance. Moreover, the similar market detection strategy applied by the platform firm weakens the effect of large TPSs’ customer acquisition strategies, while the similar matching optimization strategy applied by the platform firm strengthens the effect of large TPSs’ customer acquisition strategies.

Originality/value

This study provides firsthand evidence on the performance of large TPSs’ and the platform firm’s strategies. It demonstrates the effectiveness of large TPSs’ market detection strategy and matching optimization strategy, which can be adopted to meet consumers’ search and evaluation motivations in their person-goods matching process respectively. Moreover, it identifies the role of platform firms by showing the moderating effect of similar strategies adopted by the platform firm on the effect of large TPSs’ customer acquisition strategies.

Details

Industrial Management & Data Systems, vol. 124 no. 4
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 1 May 2024

Qing Huang, Xiaoling Li and Dianwen Wang

Previous studies on social influence and virtual product adoption have mainly taken users’ purchase behavior as a dichotomous variable (i.e. purchasing or not). Given the…

Abstract

Purpose

Previous studies on social influence and virtual product adoption have mainly taken users’ purchase behavior as a dichotomous variable (i.e. purchasing or not). Given the prevalence of competing versions (basic vs upgraded) of a virtual product in online communities, this paper investigated the differences in the effect of social influence on users’ adoption of basic and upgraded choices of a virtual product. It also examined how the effect varies with users’ social status and user-level network density.

Design/methodology/approach

A natural experiment was conducted in an online game community. Two competing versions (basic vs upgraded) of a virtual product were provided for in-game purchase while a random set of users selected from 897,765 players received the notification of their friends’ adoption information. A competing-risk model was used to test the hypotheses.

Findings

Social influence exerts a stronger positive effect on users’ adoption of the upgraded virtual product than of the basic virtual product. Middle-status users have the greatest (least) susceptibility to social influence in adopting the upgraded (basic) virtual product than low- and high-status users. User’s network density enhances the effect of social influence on adoption of both virtual products, even more for the upgraded one.

Originality/value

This research contributes to the social influence and product adoption literature by disentangling the different effects of social influence on basic and upgraded versions of a virtual product. It also identifies the boundary conditions that social influence works for each version of the virtual product.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 30 September 2020

Li Xiaoling

In order to improve the weak recognition accuracy and robustness of the classification algorithm for brain-computer interface (BCI), this paper proposed a novel classification…

Abstract

Purpose

In order to improve the weak recognition accuracy and robustness of the classification algorithm for brain-computer interface (BCI), this paper proposed a novel classification algorithm for motor imagery based on temporal and spatial characteristics extracted by using convolutional neural networks (TS-CNN) model.

Design/methodology/approach

According to the proposed algorithm, a five-layer neural network model was constructed to classify the electroencephalogram (EEG) signals. Firstly, the author designed a motor imagery-based BCI experiment, and four subjects were recruited to participate in the experiment for the recording of EEG signals. Then, after the EEG signals were preprocessed, the temporal and spatial characteristics of EEG signals were extracted by longitudinal convolutional kernel and transverse convolutional kernels, respectively. Finally, the classification of motor imagery was completed by using two fully connected layers.

Findings

To validate the classification performance and efficiency of the proposed algorithm, the comparative experiments with the state-of-the-arts algorithms are applied to validate the proposed algorithm. Experimental results have shown that the proposed TS-CNN model has the best performance and efficiency in the classification of motor imagery, reflecting on the introduced accuracy, precision, recall, ROC curve and F-score indexes.

Originality/value

The proposed TS-CNN model accurately recognized the EEG signals for different tasks of motor imagery, and provided theoretical basis and technical support for the application of BCI control system in the field of rehabilitation exoskeleton.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 13 no. 4
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 16 August 2019

Shuangshuang Liu and Xiaoling Li

Conventional image super-resolution reconstruction by the conventional deep learning architectures suffers from the problems of hard training and gradient disappearing. In order…

Abstract

Purpose

Conventional image super-resolution reconstruction by the conventional deep learning architectures suffers from the problems of hard training and gradient disappearing. In order to solve such problems, the purpose of this paper is to propose a novel image super-resolution algorithm based on improved generative adversarial networks (GANs) with Wasserstein distance and gradient penalty.

Design/methodology/approach

The proposed algorithm first introduces the conventional GANs architecture, the Wasserstein distance and the gradient penalty for the task of image super-resolution reconstruction (SRWGANs-GP). In addition, a novel perceptual loss function is designed for the SRWGANs-GP to meet the task of image super-resolution reconstruction. The content loss is extracted from the deep model’s feature maps, and such features are introduced to calculate mean square error (MSE) for the loss calculation of generators.

Findings

To validate the effectiveness and feasibility of the proposed algorithm, a lot of compared experiments are applied on three common data sets, i.e. Set5, Set14 and BSD100. Experimental results have shown that the proposed SRWGANs-GP architecture has a stable error gradient and iteratively convergence. Compared with the baseline deep models, the proposed GANs models have a significant improvement on performance and efficiency for image super-resolution reconstruction. The MSE calculated by the deep model’s feature maps gives more advantages for constructing contour and texture.

Originality/value

Compared with the state-of-the-art algorithms, the proposed algorithm obtains a better performance on image super-resolution and better reconstruction results on contour and texture.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 12 no. 3
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 19 March 2020

Xiaoling Li and Shuang shuang Liu

For the large-scale power grid monitoring system equipment, its working environment is increasingly complex and the probability of fault or failure of the monitoring system is…

Abstract

Purpose

For the large-scale power grid monitoring system equipment, its working environment is increasingly complex and the probability of fault or failure of the monitoring system is gradually increasing. This paper proposes a fault classification algorithm based on Gaussian mixture model (GMM), which can complete the automatic classification of fault and the elimination of fault sources in the monitoring system.

Design/methodology/approach

The algorithm first defines the GMM and obtains the detection value of the fault classification through a method based on the causal Mason Young Tracy (MYT) decomposition under each normal distribution in the GMM. Then, the weight value of GMM is used to calculate weighted classification value of fault detection and separation, and by comparing the actual control limits with the classification result of GMM, the fault classification results are obtained.

Findings

The experiment on the defined non-thermostatic continuous stirred-tank reactor model shows that the algorithm proposed in this paper is superior to the traditional algorithm based on the causal MYT decomposition in fault detection and fault separation.

Originality/value

The proposed algorithm fundamentally solves the problem of fault detection and fault separation in large-scale systems and provides support for troubleshooting and identifying fault sources.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 13 no. 1
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 6 November 2020

Wenjuan Shen and Xiaoling Li

recent years, facial expression recognition has been widely used in human machine interaction, clinical medicine and safe driving. However, there is a limitation that conventional…

Abstract

Purpose

recent years, facial expression recognition has been widely used in human machine interaction, clinical medicine and safe driving. However, there is a limitation that conventional recurrent neural networks can only learn the time-series characteristics of expressions based on one-way propagation information.

Design/methodology/approach

To solve such limitation, this paper proposes a novel model based on bidirectional gated recurrent unit networks (Bi-GRUs) with two-way propagations, and the theory of identity mapping residuals is adopted to effectively prevent the problem of gradient disappearance caused by the depth of the introduced network. Since the Inception-V3 network model for spatial feature extraction has too many parameters, it is prone to overfitting during training. This paper proposes a novel facial expression recognition model to add two reduction modules to reduce parameters, so as to obtain an Inception-W network with better generalization.

Findings

Finally, the proposed model is pretrained to determine the best settings and selections. Then, the pretrained model is experimented on two facial expression data sets of CK+ and Oulu- CASIA, and the recognition performance and efficiency are compared with the existing methods. The highest recognition rate is 99.6%, which shows that the method has good recognition accuracy in a certain range.

Originality/value

By using the proposed model for the applications of facial expression, the high recognition accuracy and robust recognition results with lower time consumption will help to build more sophisticated applications in real world.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 13 no. 4
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 7 August 2009

Xiaoling Li, Yufang Wang, Liping Fu and Meirong Xu

The purpose of this paper is to explore why the university library should become the incubation center of research innovation literacy (RIL) competency. It states how the library…

1908

Abstract

Purpose

The purpose of this paper is to explore why the university library should become the incubation center of research innovation literacy (RIL) competency. It states how the library develops RIL instruction and how the library impels university students to improve their independent knowledge innovation competence.

Design/methodology/approach

This paper reviews some of the research papers on information literacy (IL) instruction. Based on background analysis, it enumerates and states the methods of the effective practice of the library in RIL competency instruction.

Findings

The university library possesses the information resources and advanced web technology, owns the experience in IL instruction, and has an advantage in terms of information instruction and research environment. The university library has the ability and responsibility to practice RIL instruction.

Originality/value

This paper provides a point of view that the university library can develop the RIL instruction based on IL. The university library can play not only an important role in general courses of the university, but can also sufficiently expand the function of librarians.

Details

The Electronic Library, vol. 27 no. 4
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 1 June 2015

Xiaoling Li, Xingyao Ren and Xu Zheng

This paper aimed to analyze the short- and long-term effects of the breadth and depth of seller competition on the performance of platform companies, and investigated the…

Abstract

Purpose

This paper aimed to analyze the short- and long-term effects of the breadth and depth of seller competition on the performance of platform companies, and investigated the underlying mechanisms of customers’ two-sided marketing tactics on the structure of the competition between sellers.

Design/methodology/approach

A longitudinal research design was adopted by gathering daily market objective data on e-commerce platforms for 250 days, and the dynamic evolution effects was analyzed by using a vector autoregression model which compared the differences between the short- and long-term effectiveness of different customer relationship management (CRM) strategies.

Findings

The breadth of competition amongst sellers improves the performance of platforms, whilst the depth of competition among sellers has a positive effect on the short-term performance. However, it has a negative effect on the long-term performance of their platforms. In both the short and long terms, advertising tactics that attract new buyers contribute more to increases in the breadth of seller competition than those that attract existing buyers do. Subsidies for new sellers decrease the depth of seller competition more than those for old sellers.

Research limitations/implications

Further research could be undertaken to investigate the validity of marketing tactics other than advertising tactics, and thus expand the time windows of the available data.

Practical implications

It is imperative for platform companies to implement effective control over seller competition to balance the interests of the sellers and of themselves.

Originality/value

The dyadic paradigm of CRM research has been extended by considering the perspective of the electronic platform company, how the tactics of exploitation and exploration of two-sided customers impact upon seller competitive structures have been delved into and why new customers have a unique value to platform companies has been identified.

Details

Nankai Business Review International, vol. 6 no. 2
Type: Research Article
ISSN: 2040-8749

Keywords

Open Access
Article
Publication date: 3 August 2020

Zhao-Peng Li, Li Yang, Si-Rui Li and Xiaoling Yuan

China’s national carbon market will be officially launched in 2020, when it will become the world’s largest carbon market. However, China’s carbon market is faced with various…

1353

Abstract

Purpose

China’s national carbon market will be officially launched in 2020, when it will become the world’s largest carbon market. However, China’s carbon market is faced with various major challenges. One of the most important challenges is its impact on the social and economic development of arid and semi-arid regions. By simulating the carbon price trends under different economic development and energy consumption levels, this study aims to help the government can plan ahead to formulate various countermeasures to promote the integration of arid and semi-arid regions into the national carbon market.

Design/methodology/approach

To achieve this goal, this paper builds a back propagation neural network model, takes the third phase of the European Union Emissions Trading System (EU ETS) as the research object and uses the mean impact value method to screen out the important driving variables of European Union Allowance (EUA) price, including economic development (Stoxx600, Stoxx50, FTSE, CAC40 and DAX), black energy (coal and Brent), clean energy (gas, PV Crystalox Solar and Nordex) and carbon price alternatives Certification Emission Reduction (CER). Finally, this paper sets up six scenarios by combining the above variables to simulate the impact of different economic development and energy consumption levels on carbon price trends.

Findings

Under the control of the unchanged CER price level, economic development, black energy and clean energy development will all have a certain impact on the EUA price trends. When economic development, black energy consumption and clean energy development are on the rise, the EUA price level will increase. When the three types of variables show a downward trend, except for the sluggish development of clean energy, which will cause the EUA price to rise sharply, the EUA price trend will also decline accordingly in the remaining scenarios.

Originality/value

On the one hand, this paper incorporates driving factors of carbon price into the construction of carbon price prediction system, which not only has higher prediction accuracy but also can simulate the long-term price trend. On the other hand, this paper uses scenario simulation to show the size, direction and duration of the impact of economic development, black energy consumption and clean energy development on carbon prices in a more intuitive way.

Details

International Journal of Climate Change Strategies and Management, vol. 12 no. 5
Type: Research Article
ISSN: 1756-8692

Keywords

Article
Publication date: 23 May 2023

Minggong Zhang, Xiaolong Xue, Ting Luo, Mengmeng Li and Xiaoling Tang

This study aims to establish an evaluation method for cross-regional major infrastructure project (CRMIP) supportability. The focus is to identify evaluation indicators from a…

Abstract

Purpose

This study aims to establish an evaluation method for cross-regional major infrastructure project (CRMIP) supportability. The focus is to identify evaluation indicators from a complexity perspective and develop an evaluation model using qualitative and quantitative methods. Case studies are carried out to verify the reliability of the evaluation model, thereby providing theoretical and practical guidance for CRMIP operations and maintenance (O&M).

Design/methodology/approach

Guided by the idea of complexity management, the evaluation indicators of CRMIP supportability are determined through literature analysis, actual O&M experience and expert interviews. A combination of qualitative and quantitative methods, consisting of sequential relationship analysis, entropy weighting, game theory and cloud model, is developed to determine the indicator weights. Finally, the evaluation model is used to evaluate the supportability of the Hong Kong–Zhuhai–Macao Bridge (HZMB), which tests the rationality of the model and reveals its supportability level.

Findings

The results demonstrate that CRMIPs' supportability is influenced by 6 guideline-level and 18 indicator-level indicators, and the priority of the influencing factors includes “organization,” “technology,” “system,” “human resources,” “material system,” and “funding.” As for specific indicators, “organizational objectives,” “organizational structure and synergy mechanism,” and “technical systems and procedures” are critical to CRMIPs' O&M supportability. The results also indicate that the supportability level of the HZMB falls between good and excellent.

Originality/value

Under the guidance of complexity management thinking, this study proposes a supportability evaluation framework based on the combined weights of game theory and the cloud model. This study provides a valuable reference and scientific judgment for the health and safety of CRMIPs' O&M.

Details

Engineering, Construction and Architectural Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0969-9988

Keywords

1 – 10 of 116