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This study aims to examine the relationship between the institutional environment, entrepreneurial passion and entrepreneurial self-efficacy, which affect small- and medium-sized entrepreneurs’ social entrepreneurial intentions.

A self-administered survey was used to collect data from 600 owner-managers of tourism and hospitality businesses on the Khon Kaen-Nong Khai railway route. Structural equation modeling was used to test the hypotheses using a two-step modeling approach.

Normative and cognitive environments positively influence entrepreneurial passion. However, regulatory environment was not significantly related to entrepreneurial passion. Entrepreneurial passion relies on entrepreneurial self-efficacy, a major mechanism that creates social entrepreneurial intention. Interestingly, entrepreneurial self-efficacy fully mediated the relationship between entrepreneurial passion and intention.

This study provides an original contribution to social entrepreneurship in terms of the role of self-efficacy in mediating the relationship between entrepreneurial passion and intention. The findings enhance theoretical viewpoints and aid in the practical implementation of the roles of small- and medium-sized entrepreneurs in social enterprises, supporting the entrepreneurial sector.

Charity sports events have emerged as a major, beneficial social phenomenon to be encouraged. In this study, the authors aim to examine the relationships among personal norms, social norms, self-identity, response efficacy and the “warm glow” feeling, which, in turn, influences willingness to return and enjoyment of participation in charity sports events in Thailand.

An online self-administered survey was conducted to collect data from 600 participants, and structural equation modelling (SEM) was done under the two-step modelling approach to test the hypotheses.

The findings indicate that self-identity and response efficacy positively influence participants' warm glow. By contrast, the relationships of personal and social norms with warm glow are not significant. Moreover, warm glow positively influences participants' willingness to return to attend the event and their enjoyment.

This study's findings have academic implications and can benefit marketers and event organizers by giving them insights into participants' behaviour and allowing them to better create services to improve participant experiences and boost repeat attendance better.

By applying the concept of warm glow in the context of charity sports events, this study deepens the understanding of the causal pathways from the antecedents to participants' willingness to return and enjoyment through the warm glow.