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Open Access
Article
Publication date: 23 May 2023

Yu-Hsiang (John) Huang, Bradley Meyer, Daniel Connolly and Troy Strader

Taiwan’s hotel industry was adversely impacted by the COVID-19 pandemic. This study aims to examine the effect of strategic choices by Taiwanese international tourist hotels…

Abstract

Purpose

Taiwan’s hotel industry was adversely impacted by the COVID-19 pandemic. This study aims to examine the effect of strategic choices by Taiwanese international tourist hotels before and during the pandemic environments.

Design/methodology/approach

A data envelopment analysis (DEA)-based Malmquist methodology is used in this study to provide a mechanism to assess Taiwanese hotel strategy performance. Changes in the productivity and performance of Taiwanese international tourist hotels were analyzed in the periods before and during the pandemic to uncover insights useful should a similar crisis occur in the future. Panel data were obtained from the annual report of international tourist hotels published by the Taiwan Tourism Bureau from 2017–2020. Two groups of hotels were analyzed in this study: city hotels and scenic hotels.

Findings

The findings of this study reveal that chain hotels tended to perform better than independent hotels in both city and scenic areas during the global pandemic. Specifically, the crisis caused a substantial decline in productivity and profitability for international tourist hotels in Taipei City during the COVID-19 period. Compared to city hotels, findings also indicate that most international tourist hotels in scenic areas were able to maintain better productivity, including larger-sized scenic hotels.

Originality/value

The DEA-based analysis provides unique and valuable insights for hotel firm leaders on how to better identify and make strategic choices when responding to future crises.

Details

International Hospitality Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-8142

Keywords

Article
Publication date: 1 May 1999

Troy J. Strader and Michael J. Shaw

In this paper we address research issues related to the economics of electronic, Internet‐based markets. First, what are the consumer cost‐based differences for traditional and…

2644

Abstract

In this paper we address research issues related to the economics of electronic, Internet‐based markets. First, what are the consumer cost‐based differences for traditional and electronic markets? Second, what revenue implications does increased electronic market utilization have for sellers and transaction intermediaries? Based on an empirical, survey‐based study of an electronic market in the sports trading card industry we find that prices, search costs, and sales taxes are lower in the electronic markets, while risk costs, distribution costs, and market costs are lower in traditional markets. We discuss the implications this has for seller, intermediary and government revenue sources.

Details

Internet Research, vol. 9 no. 2
Type: Research Article
ISSN: 1066-2243

Keywords

Content available
Article
Publication date: 6 February 2009

2177

Abstract

Details

International Journal of Operations & Production Management, vol. 29 no. 2
Type: Research Article
ISSN: 0144-3577

Article
Publication date: 1 June 2003

Paul Jones, Paul Beynon‐Davies and Elizabeth Muir

The development of Ecommerce within Small and Medium Enterprises (SMEs) in Wales is restricted by a number of barriers. Various projects initiated by government and academic…

2130

Abstract

The development of Ecommerce within Small and Medium Enterprises (SMEs) in Wales is restricted by a number of barriers. Various projects initiated by government and academic bodies exist to assist SMEs overcome these barriers. However, whether these projects represent the needs of SMEs is debatable. The opportunity for SMEs to exploit information communication technology has increased due to the improved affordability and sophistication of computing equipment, along with the development and utilisation of the Internet. This progress has seen the emergence of Ebusiness and Ecommerce, whereby SMEs can operate, communicate and trade in global markets. Recent surveys by academia, government and trade bodies have identified Wales as the worst performing region for Ebusiness in the UK with sceptical attitudes towards its increased adoption. This paper reports on a quantitative study investigating Ebusiness utilisation within SMEs in Wales. Specifically this paper focuses on the key barriers influencing the adoption of Ebusiness within SMEs in Wales. The survey of the Cardiff Chamber of Commerce (CCC) membership was undertaken in 2001. The CCC is a trade body of approximately 1000 SMEs encompassing a geographical area covering Cardiff, Bridgend, Newport and the Valleys areas. The postal survey and telephone follow up achieved a response rate of 100 SME classified enterprises, a response rate of approximately 10%. Academic research has identified these barriers as deficiencies in financial resources, time, information and skills; concerns over security, legal issues and competition and doubts over the applicability of Ebusiness to their business practices and cultural and infrastructure issues. These barriers are a major influence as to how Ebusiness will develop within SMEs and this paper identifies the significance of each factor in constraining growth. The paper concludes by investigating the assistance for SMEs from academia, government and trade to develop Ebusiness activities and questioning whether these are representative and effective mechanisms for this sector. This paper contributes to knowledge by appraising and contrasting existing barriers to Ebusiness literature and comparing it with the relevant SOGM literature. Secondly it classifies barriers in two ways by type and time of occurrence. Finally the paper recognises that the support mechanisms for Ebusiness within SMEs remain unproven and require further investigation to verify their effectiveness.

Details

Journal of Systems and Information Technology, vol. 7 no. 1/2
Type: Research Article
ISSN: 1328-7265

Keywords

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