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Article
Publication date: 6 September 2021

Sarika Sharma and Sonica Rautela

Entrepreneurship and entrepreneurs have become increasingly important around the globe considering its positive impact on productivity and employment by economic theoreticians…

1322

Abstract

Purpose

Entrepreneurship and entrepreneurs have become increasingly important around the globe considering its positive impact on productivity and employment by economic theoreticians, analysts and researchers. The purpose of this paper is to study the entrepreneurial resilience and self-efficacy of founders of small businesses in India during the global crisis.

Design/methodology/approach

Qualitative research method is adopted for analyzing the data collected through a structured questionnaire. In total, 72 small entrepreneurs participated in the study. For analysis of the responses, thematic content analysis is carried out using a four steps method. Codes are generated from the data, which are used to formulate sub-categories. The sub-categories are arranged into a thematic framework by the researchers.

Findings

The paper proposes a framework as an outcome of the study, which is discussed in detail in later sections. The framework comprises of four broad areas, namely, modifications (process/product/business model); impact on functional areas; technology adoption; and sources of business continuation. The linking of these is also presented in a pictorial representation.

Originality/value

This paper provides meaningful insights on entrepreneurial resilience and self-efficacy of small businesses in turbulent times. The theoretical contribution is in form of a proposed framework and an addition in the literature of entrepreneurial resilience for the developing economies. The findings can be used for the practical and policy implications, which may lead toward offering better understanding and clarity to the stakeholders. It may also show trajectory to authorities for formulating long-term strategies for the survival of small businesses in the region.

Details

Journal of Entrepreneurship in Emerging Economies, vol. 14 no. 6
Type: Research Article
ISSN: 2053-4604

Keywords

Article
Publication date: 22 October 2020

Sonica Rautela, Sarika Sharma and Shreya Virani

The business environment is changing and so are the rules of doing business. Constant innovation is the key to win in this dynamic marketplace, so that the new ideas get converted…

1083

Abstract

Purpose

The business environment is changing and so are the rules of doing business. Constant innovation is the key to win in this dynamic marketplace, so that the new ideas get converted into new marketable products quickly with the least possible mistake. One way to inculcate innovation is by the participation of customers in the new product development (NPD) process. Platforms like social media has provided an opportunity for firms to communicate, co-create and collaborate with customers. The present study aims to understand the customers' participation in three phases, namely idea generation, development and commercialization of the NPD process for its effectiveness.

Design/methodology/approach

With the help of review of existing literature, a theoretical model is proposed. This model is then empirically evaluated with data of 213 respondents using structural equation modelling (SEM). The respondents are majorly young social media users in India.

Findings

The results highlight that customer involvement is important in idea generation and commercialization phase of NPD process for its effectiveness. Also, the effectiveness of NPD process affects the financial performance of the firm. The use of social media is considered for its mediating role in NPD process effectiveness during the three phases. The results show that it has an effective role to play during the idea generation phase.

Originality/value

Consumers’ perspective concerning usage of social media for their participation in NPD is an unexplored area in general and in the Indian context in particular. To fill this research gap the present study is carried out.

Details

International Journal of Productivity and Performance Management, vol. 70 no. 8
Type: Research Article
ISSN: 1741-0401

Keywords

Article
Publication date: 24 February 2021

Samir Yerpude and Sonica Rautela

The purpose of this paper is to study the impact of real-time data emerging from implementation of the Internet of Things (IoT) and netnography on the efficiency of the new…

Abstract

Purpose

The purpose of this paper is to study the impact of real-time data emerging from implementation of the Internet of Things (IoT) and netnography on the efficiency of the new product development (NPD).

Design/methodology/approach

Customer-oriented organizations are the ones that survive in the market with a flow of new products to the market. Expectations like reduced timelines with quality focus provoke innovations. Customer inputs become the soul for a successful product wherein it becomes important to keep a constant stream of information flow back from the market. Literature review states that real-time data gathering with the implementation of IoT ensures the same. Along with real-time data, researchers have envisaged the need to identify the customer persona before incorporating customer opinion and sentiments vide netnography.

Findings

The organization can leverage the collaboration of IoT origin real-time data and sentiment analysis to effectively manage the NPD. Real-time customer data coupled with customer opinions and sentiments prove to be a game changer in the NPD process.

Originality/value

The originalities of this study are impact of IoT origin real-time data coupled with sentiment analysis on the NPD process. While impact of IoT origin data is reported in isolation similar to sentiment analysis, influence of collaboration of real-time data with sentiment analysis on NPD process is reported in this study.

Details

International Journal of Productivity and Performance Management, vol. 71 no. 5
Type: Research Article
ISSN: 1741-0401

Keywords

Article
Publication date: 11 February 2022

Sonica Rautela and Sarika Sharma

With the rapid improvement in digital infrastructure, the popularity of digital devices and smartphones in every pocket, the yearning to stay connected with others has increased…

2349

Abstract

Purpose

With the rapid improvement in digital infrastructure, the popularity of digital devices and smartphones in every pocket, the yearning to stay connected with others has increased manifold, especially in youngsters. This has raised multiple concerns primarily related to the problematic usage of the internet (PUI). The current research study aims to scrutinize the association between PUI, psychological and mental health (PMH), social media fatigue (SMF), fear of missing out (FOMO), desire to disconnect (DD) and its relation with a novel phenomenon of joy of missing out (JOMO).

Design/methodology/approach

The present research study embraces the empirical research method through quantitative analysis. The proposed theoretical model was empirically tested using primary data, collected through a self-designed structured questionnaire. The study sample included individuals between 16 and 39 years of age as these are the most active demographics on social media. The model is empirically tested with the help of structural equation modeling applied using software IBM AMOS 20.0 and SPSS 22.0. Initially, first-order confirmatory factor analysis was conducted, to measure and test the fit indices of the proposed model. Secondly, path analysis using structural equation modeling was carried out for the model.

Findings

Empirical synthesis of this research shows that PUI significantly and positively impacts mental and psychological health, FOMO and SMF. Also, SMF significantly and positively affects the DD which significantly and positively affects the JOMO. However, as depicted by the results of this study, FOMO have no considerable impact on SMF.

Originality/value

A study that connects the PUI with PMH, SMF and FOMO is rare to find. Second, this study uses data collected from social media users of India in the age group of 16–39 years. This slice of the population is most active in internet, and internet-enabled platform and are scantly studied, especially in the Indian context. This makes the study more exciting and crucial.

Article
Publication date: 30 April 2024

Sarika Sharma and Sonica Rautela

This paper aims to present a literature review on the emerging field of employee moonlighting, which refers to holding more than one job at a time. It also attempts to integrate…

Abstract

Purpose

This paper aims to present a literature review on the emerging field of employee moonlighting, which refers to holding more than one job at a time. It also attempts to integrate the literature on employee moonlighting and present the related research themes.

Design/methodology/approach

This is a systematic literature review (SLR) using the basic guidelines of SLR. A search string is designed, and the prominent database is searched. The results are screened based on self-designed inclusion and exclusion criteria. The qualitative analysis of selected 89 research studies uses inductive thematic analysis and proposes a framework.

Findings

The outcome of the present study consists of a conceptual framework, themes and sub-themes related to employee moonlighting, propositions, and the pictorial representation of the overall outcome. The four key themes that emerged are determinants and traits of moonlighting intentions, the impact of moonlighting on employer and employee, policy, and economic implications, respectively.

Originality/value

The study provides insight into the factors that lead to moonlighting intentions and activity. The managers can understand and analyze these factors and can formulate policies to streamline the moonlighting activity with the organizational goals and for the company’s benefit. Academic scholars can adopt some research ideas from the themes and gaps suggested and can work on them in the near future.

Details

Journal of Management Development, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0262-1711

Keywords

Article
Publication date: 5 April 2024

Sonica Rautela

This paper aims to review the extant literature on open innovation and new product development (NPD) using bibliometric analysis to gauge the evolving journey of this concept in…

Abstract

Purpose

This paper aims to review the extant literature on open innovation and new product development (NPD) using bibliometric analysis to gauge the evolving journey of this concept in the domain of Business and Management.

Design/methodology/approach

The researcher used the Scopus database to search the relevant documents for bibliometric analysis. The data range was from 2006 till June 2023. Citation analysis, co-citation analysis and co-occurrence of authors' keywords were used for bibliometric analysis.

Findings

The paper charts the intellectual structure of literature related to open innovation and NPD. The five major themes emerge as prominent themes in the literature, i.e. Open Innovation: Conceptualization, Dynamic Capabilities and Competitive Advantages; Open Innovation: Contingencies and Possibilities; Co-creation and New Product Development (NPD); Open Innovation for Businesses: A Shifting Paradigm; and Implementing of Open Innovation in Industries: Cases. Besides this, the study also reveals the most influential authors, journals and countries in their contribution to open innovation and new product development. Future research directions are also presented.

Practical implications

The present study contributes on academic and managerial fronts. The study provides important insights contributing to the open innovation and NPD literature. From the organizational point of view, the study provides a detailed understanding of the concept of open innovation and NPD that can aid managers in acquiring a comprehensive knowledge of the concept before using it as a strategic intervention.

Originality/value

The present study identifies the gradual progression of this research area over time. It delineates key themes emerging from past literature, providing avenues for future research.

Details

Journal of Management History, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1751-1348

Keywords

Book part
Publication date: 28 September 2023

Samir Yerpude and Sonica Rautela

A paradigm shift was observed a couple of decades back when the relationship marketing took over the transactional marketing. Concepts such as customer lifetime value came into…

Abstract

A paradigm shift was observed a couple of decades back when the relationship marketing took over the transactional marketing. Concepts such as customer lifetime value came into existence. Customer lifetime value is nothing but the aggregate income which an organisation can expect from a customer as long as the customer remains a client. Customer Relationship Management (CRM) took the centre stage as the organisations are transformed into customer-centric organisations. The implementation of CRM earmarked the collection of customer data that enabled the personalisation of products. Business use cases emerged with differential pricing models and loyalty programs contributing to the profitability of the organisations. The different types of CRM, i.e. Strategic CRM, Operational CRM, Analytical CRM and Collaborative CRM, contributed further to the organisation to generate value for the customers as well as for the organisation. Innovations in the digital technologies supported the business use cases with the help of real-time data. The usage of real-time analytics delivered unmatched customer experience resulting in a higher degree of customer satisfaction and customer retention. Customer retention as we know is directly related to the longevity of an organisation, while customer acquisition is expensive. Researchers in this chapter have attempted to unleash the importance of CRM simultaneously presenting the impact of digital technologies on CRM. Readers could be greatly benefitted from this research as practical use cases are discussed, while academicians can cascade this information further.

Details

Digital Transformation, Strategic Resilience, Cyber Security and Risk Management
Type: Book
ISBN: 978-1-83797-009-4

Keywords

Content available
Book part
Publication date: 28 September 2023

Abstract

Details

Digital Transformation, Strategic Resilience, Cyber Security and Risk Management
Type: Book
ISBN: 978-1-83797-009-4

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