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1 – 5 of 5Anke B. Liegmann, Isabell van Ackeren, René Breiwe, Nina Bremm, Manuela Endberg, Marco Hasselkuß and Sabrina Rutter
School networks are of increasing importance in Germany. Despite not being formally anchored in the structure of the school system, school networks are promoted via a wide variety…
Abstract
School networks are of increasing importance in Germany. Despite not being formally anchored in the structure of the school system, school networks are promoted via a wide variety of programmes. These initiatives have varying aims such as the systemic promotion of school development and the identification of key factors for success. Some programmes even provide for accompanying research into the impact of networks on their success. Following the classification of the German school system according to the cohesion/regulation matrix by Chapman, and suggesting an emphasis on ‘egalitarian culture’, this chapter then focuses on the topic of school-to-school collaboration. Doing so, we shall define our understanding of school networks, present a typology of commonly found networks in Germany and provide systemic examples of some of the larger school networks. The review of the national state of research in this field including experience from two of our research and development projects shows desiderata especially concerning processes of school-to-school collaboration. The role of school leadership, which will be expanded upon further, has proven to be a driver of success in school networks.
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Susan Frelich Appleton and Susan Ekberg Stiritz
This paper explores four works of contemporary fiction to illuminate formal and informal regulation of sex. The paper’s co-authors frame analysis with the story of their creation…
Abstract
This paper explores four works of contemporary fiction to illuminate formal and informal regulation of sex. The paper’s co-authors frame analysis with the story of their creation of a transdisciplinary course, entitled “Regulating Sex: Historical and Cultural Encounters,” in which students mined literature for social critique, became immersed in the study of law and its limits, and developed increased sensitivity to power, its uses, and abuses. The paper demonstrates the value theoretically and pedagogically of third-wave feminisms, wild zones, and contact zones as analytic constructs and contends that including sex and sexualities in conversations transforms personal experience, education, society, and culture, including law.
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This chapter asks, how do the decisions made by Ambridge women compare to the rest of the UK when faced with an unexpected positive pregnancy test, and will explore the decisions…
Abstract
This chapter asks, how do the decisions made by Ambridge women compare to the rest of the UK when faced with an unexpected positive pregnancy test, and will explore the decisions made by four Ambridge women when faced with the question of their own pregnancies. It will firstly present the UK context of pregnancy and family composition and go on to examine four case studies of unplanned pregnancy, the decision-making process encountered and its outcomes in BBC Radio 4’s The Archers.
Sabrina M. Hegner, Anna Fenko and Annemiek Teravest
Brand love is perceived as one of the main objectives in brand management. Nevertheless, research into the factors influencing brand love are scarce. This paper aims to apply the…
Abstract
Purpose
Brand love is perceived as one of the main objectives in brand management. Nevertheless, research into the factors influencing brand love are scarce. This paper aims to apply the theory of planned behaviour to the context of brand love and investigate the influence of several factors on brand love, including attitude towards loving a brand, subjective norm and perceived control factors, namely, the propensity to anthropomorphise and the affordability of the brand. Further, the influence of brand love on brand forgiveness is proven. Additionally, this research investigates the influence of involvement with the product category on the proposed relationship.
Design/methodology/approach
A survey (N = 274) was used to test the model in the context of fashion industry with the help of a convenience sample. Exploratory factor analysis, confirmatory factor analysis and (multi-group) structural equation modelling techniques assessed the proposed model.
Findings
Results show that the proposed model gives valuable insights to brand love, where involvement serves as a moderator. While the attitude towards loving a brand has a strong influence on brand love for both high and low involved consumers, affordability only plays a minor role for experiencing brand love. Subjective norm is found to facilitate brand love for high-involved consumers, while propensity to anthropomorphise leads to higher brand love for low involved consumers.
Originality/value
This paper demonstrates the applicability of the theory of planned behaviour to a consumer–brand relationship context. This adds to a deeper theoretical understanding of the managerially relevant construct of brand love. Further, the study demonstrates that brand lovers are more forgiving in times of disappointment. Introducing involvement into the research model provides valuable insights into the processes underlying brand love.
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