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To measure marketing performance in a holistic sense.

To augment the prevailing customer relationship marketing paradigm, a holistic stakeholder relationship marketing paradigm is proposed in which holistic marketing performance is reflected in the delivery of long‐term economic, social, and environmental value to customer, employee, supplier, community, and shareholder stakeholders of a business in order to enhance sustainable financial performance. Present stakeholder attitudes are measured in a stakeholder performance appraisal within a stakeholder relationship marketing model, as timely, early warning signals of future stakeholder behaviour and concomitant future business performance.

Stakeholder performance appraisal results to date indicate that a holistic stakeholder relationship marketing orientation that incorporates triple bottom line philosophy significantly enhances business financial performance beyond that achieved by a customer relationship marketing orientation.

The stakeholder performance appraisal has been applied to only 33 businesses to date providing scope for wider application of this measurement system to demonstrate its practical usefulness in measuring holistic marketing performance and future financial performance.

The stakeholder performance appraisal provides a perceptual overview of holistic marketing performance and concomitant business financial performance from stakeholders in terms of quantitative ratings of economic, social and environmental performance, and qualitative strengths, weaknesses, opportunities and threats. These data enable a business to plan stakeholder relationship marketing strategies to enhance performance and to predict future financial performance.

The stakeholder relationship marketing model and the stakeholder performance appraisal are new, unique, managerially useful additions to existing stakeholder models and metrics.

The purpose of this paper is to evaluate the applicability of the stakeholder relationship marketing model, a new marketing model, to Chinese businesses.

Within the stakeholder relationship marketing model holistic marketing performance is reflected in the delivery of long‐term economic, social, and environmental value to customer, employee, supplier, community, and shareholder stakeholders of a business in order to enhance sustainable financial performance. Stakeholder relationship marketing performance is measured in a stakeholder performance appraisal. The applicability of the Western stakeholder relationship marketing model in the Chinese context is tested by undertaking stakeholder performance appraisals on two Chinese businesses.

Results show that the performance of the two Chinese businesses is in line with the 57 Western businesses in the Future Research Group stakeholder performance appraisal benchmark database, and that the stakeholder relationship marketing model is applicable to the Chinese context both philosophically and practically.

The results can be considered as an indicative evaluation of stakeholder relationship marketing in China as a foundation for definitive validation from planned research on more Chinese businesses.

The stakeholder performance appraisal provides Chinese businesses with a perceptual overview of holistic marketing performance and concomitant business financial performance from stakeholders. These data enable Chinese businesses, like their Western counterparts, to plan stakeholder relationship marketing strategies to enhance marketing performance and to predict future financial performance.

This study extends the newly developed stakeholder relationship marketing model from a Western context to the Chinese context and demonstrates the congruence between Western and Chinese holistic business philosophy.

As one natural fiber, spun silk is one of the top-grade textile materials and has attracted more and more attentions on textile processing. The purpose of this paper is to introduce one kind of pneumatic compact spinning, four-line compact spinning (FLCS), into the silk spinning, and study and comparatively analyze corresponding yarn and fabric qualities.

First, two kinds of spun silk and viscose blend yarns, 120 Nm (8.3 tex) and 205 Nm (4.9 tex), were spun on the common ring spinning frame FK501 and spinning frame modified by FLCS, respectively. Then, after the plying and singeing procedures, the ply yarns 120 and 205 Nm/2 were produced. The evenness, breaking strength, and hairiness of the spun bobbin yarns and ply yarns were tested and comparatively analyzed. Then, properties of corresponding woven fabric, including the weight, thickness, permeability, stiffness, softness, smoothness, draping, wrinkle recovery, hand-touching (RHV), were measured and comparatively analyzed.

For the spun yarns, it is shown that by using the compact spinning method, the comprehensive quality of spun-silk blend bobbin and ply yarns are improved. For the fabrics, it is shown that compared with the fabric made of ring yarn, the weight and thickness of fabric made of compact yarn decreased, and the air permeability of fabric increased, but the difference is tiny. Meanwhile, the stiffness, smoothness of fabric made of compact yarn increased slightly, but the softness decreased slightly, leading to a little worse fabric hand-touching.

In the paper, one kind of pneumatic compact spinning, FLCS, was introduced into the silk spinning, and corresponding yarn and fabric qualities were studied and comparatively analyzed.