Search results

Narratives underscoring the necessity of innovation for success are pervasive. Yet, many new products fail or fail to produce their intended impacts. Conventional views typically promote the functional view of innovation, which focuses on identifying and meeting customer needs. The authors argue, however, that culture is an overlooked explanation of innovation success.

This study uses a conceptual approach, grounded in cultural sociology, to illustrate the ways in which innovation success is influenced by cultural beliefs. Accordingly, this study develops a cultural view of innovation and compare it with the functional view.

This study shows that novel products are successful to the extent their meanings and value resonate with relevant stakeholders. Not only does culture matter, but customers’ needs are often shaped by cultural values in the first place.

More systematic qualitative and quantitative research is needed to better understand the best processes for incorporating cultural beliefs into product features.

In addition to customer needs, innovators should include cultural beliefs as design requirements to ensure the product resonates with the values and everyday practices of users. One way to do this is by implementing the productive method, which provides the resources for the relevant potential users to design the product themselves.

It is not always enough to learn and solicit feedback from potential users. To fully understand the obstacles that may inhibit innovation, this study advocates for providing potential users, local engineers and other relevant stakeholders the autonomy to design, manufacture, market and distribute the product.

While current scholarship on innovation typically examines its antecedents, the purpose of this paper is to provide a more complete account by advocating for social impacts as a critical component of the sociological study of innovation.

This study adopts a conceptual approach to illustrate the ways in which innovation may generate unequitable outcomes. The authors illustrate the purpose of the paper by discussing strategically selected examples that are intended to reflect prominent themes and topics in the relevant literature.

The analysis suggests that while innovation yields many positive benefits, pervasive narratives about its virtues can be overstated when, in fact, innovation may generate adverse effects for particular social groups by reproducing or exacerbating inequality. The authors provide a more complete account of innovation by naming social impacts as a critical component of its sociological study and discussing examples that illustrate how innovation can produce disadvantageous effects by race, gender and social class. The authors move forward the discussion of social impacts by elaborating conditions in which innovation is likely to reproduce the status quo as well as ameliorate negative impacts.

While many studies have explained the conditions that foster innovation, this study pushes the boundaries of the study of innovation – a timely topic for practitioners and scholars in the fields of not only sociology, but management, education and public policy. Accordingly, we move forward the discussion of the social impacts of innovation by identifying the ways in which innovation is likely to reproduce structural inequalities.