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Article
Publication date: 21 September 2012

Peter E. Hilsenrath

This paper aims to provide a history of graduate healthcare management education in the USA with an emphasis on the comparison of business schools and health science settings. It…

1100

Abstract

Purpose

This paper aims to provide a history of graduate healthcare management education in the USA with an emphasis on the comparison of business schools and health science settings. It seeks to explain why different organizational cultures exist and how this affects education.

Design/methodology/approach

The approach relies on literature review and descriptive analysis using secondary data. Institutional economics helps provide perspective on different academic cultures and orientations.

Findings

Healthcare management education originated in the early twentieth century. Business schools at the University of Chicago and Northwestern were early pioneers. By mid‐century, schools of public health and medicine entered and came to dominate with strong graduate programs at Berkeley, Michigan and other leading universities. More recently, business schools have differentiated away from the generic MBA and expanded into this market. Advocates of health science settings commonly see healthcare as different from other forms of management. The externally funded model of medical education relying on patient and grant revenues dominates the health sciences. This can lead to preference for faculty who generate funds and a neglect of core academic areas that historically have not relied on grants and contracts.

Practical implications

This history of health management education provides insight for students, researchers, educators and administrators. It underscores comparative advantage of different academic settings.

Originality/value

This paper serves to fill a gap in the management literature. It provides history and perspective about academic settings not readily available.

Details

Journal of Management History, vol. 18 no. 4
Type: Research Article
ISSN: 1751-1348

Keywords

Content available
Article
Publication date: 21 September 2012

Shawn Carraher

1398

Abstract

Details

Journal of Management History, vol. 18 no. 4
Type: Research Article
ISSN: 1751-1348

Content available
Article
Publication date: 28 June 2011

Avinandan Mukherjee

696

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 1750-6123

Article
Publication date: 6 March 2017

Francois Pilon and Elias Hadjielias

This study aims to explore the dynamics enabling strategic account management (SAM) to function as a value co-creation selling model in the pharmaceutical industry.

1543

Abstract

Purpose

This study aims to explore the dynamics enabling strategic account management (SAM) to function as a value co-creation selling model in the pharmaceutical industry.

Design/methodology/approach

Using an inductive qualitative research design, data are collected within 11 industry customers in Canada. This work focuses on hospitals as strategic accounts of pharmaceutical companies, exploring SAM value co-creation in the “hospital-pharmaceutical company” relationship.

Findings

The findings suggest the presence of two key dimensions that can enable a value co-creation SAM model in the hospital-pharmaceutical relationship: “customer-tailored value-added initiatives” and “relationship enhancers”. Customer-tailored value-added initiatives explain the activities that are central to the hospital-pharmaceutical company relationship and can lead to the provision of value added that is unique to the hospital. Relationship enhancers explain the activities that can help strengthen hospital-pharmaceutical company relations in the pursuit of enhanced value-added interactions between the two parties. The research demonstrates a cyclical relationship between “customer-tailored value-added initiatives” and “relationship enhancers”, leading to value co-creation through a SAM model.

Practical implications

The study informs pharmaceutical industry practitioners on how to improve their value proposition through new, more sustainable selling practices. It offers information on implementing a value co-creation SAM model, which can enable pharmaceutical companies to sustain long-lasting value-added relationships with key accounts such as hospitals.

Originality/value

The study contributes to the field of SAM by conceptualizing SAM as a value co-creation system. It introduces new knowledge in pharmaceutical marketing by offering empirical insight on the applicability and use of SAM in the hospital-pharmaceutical company dyad.

Details

Journal of Business & Industrial Marketing, vol. 32 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 28 June 2011

Peter Hilsenrath

The purpose of this paper is to consider the efficiency of US healthcare in an international context. The paper emphasizes the concept of efficiency and explores implications for…

1768

Abstract

Purpose

The purpose of this paper is to consider the efficiency of US healthcare in an international context. The paper emphasizes the concept of efficiency and explores implications for pharmaceutical marketing.

Design/methodology/approach

Literature review, economic theory, secondary data and bivariate regression were used to describe and evaluate US healthcare spending and pharmaceutical marketing.

Findings

US healthcare spending is inordinately high as a share of gross domestic product within developed countries and this is associated with a relatively high share of private finance. But public sector finance is displacing private payment and this trend is especially pronounced for pharmaceuticals. Public finance combined with fiscal pressure can be expected to curb use of pharmaceutical detailing and other forms of marketing. The limits of affordability are not well assessed and socio‐economic institutions to facilitate decisions about present and future costs have yet to evolve.

Originality/value

This paper provides a macro perspective for healthcare finance and the marketing of pharmaceuticals. It pioneers analysis of economics and international healthcare systems integrated with the foundations of demand for pharmaceutical marketing.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 1750-6123

Keywords

Content available
927

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 6 no. 4
Type: Research Article
ISSN: 1750-6123

Article
Publication date: 14 September 2015

Colleen Schwarz

– The purpose of this paper is to provide a review of the Management History literature in the Journal of Management History from 2010 to 2014.

1395

Abstract

Purpose

The purpose of this paper is to provide a review of the Management History literature in the Journal of Management History from 2010 to 2014.

Design/methodology/approach

This review utilized a thematic analysis approach.

Findings

The author found seven distinct themes in the literature in addition to four subthemes. The themes include management pioneers, crisis management, the dark side of management (including the subthemes of slavery, child labor, monetary factors and gender issues), ancient texts, regional differences, religion and historical impacts of key management concepts.

Practical implications

This review displays management history research themes, which enables a manager to efficiently view various lenses with which to analyze management issues.

Originality/value

By bringing together previously disparate streams of work to understand the themes of management history, this paper analyzes the direction of research, identifies gaps in the literature and begins to more effectively build a cumulative research tradition.

Details

Journal of Management History, vol. 21 no. 4
Type: Research Article
ISSN: 1751-1348

Keywords

Content available
Article
Publication date: 28 October 2014

Avinandan Mukherjee

1478

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6123

Content available
Article
Publication date: 2 November 2015

Avinandan Mukherjee

8523

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 1750-6123

Content available
Article
Publication date: 25 November 2013

Avinandan Mukherjee and Yam Limbu

317

Abstract

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 7 no. 4
Type: Research Article
ISSN: 1750-6123

1 – 10 of 13