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Micro-moments are rationale-rich moments while selections are made, and alternatives fashioned. Such records and trends can provide insights as to what topics and types of content material the customers are looking for. The main agenda to choose this topic is that it is something very minute, yet highly profitable to a firm if done right. This chapter mainly aims to focus on quantitative analysis with the collection of data that revolves around questions which represent consumer behavior and some parts of consumer psychology as well. Google has devised four major moments with regard to online purchase behavior as just browsing, shopping, reviews to positive word of mouth which when measured in the right manner can generate the database of the most profitable target consumer group for a particular organization. This being the major agenda of the research, it will help marketers and the R&D team of any organization to formulate and advertise the right products on the right platform. The objective of this study is to connect consumer behavior and micro-moments for the benefit of marketers. The managerial implications of this study are to reduce the advertising costs by tapping into the right target customers and find a suitable online platform to advertise by understanding the micro-moments of the consumers with the help of some questions via the form of a questionnaire and finally to prove that the relation between measuring these moments of consumers are profitable to determine the purchaser’s mindset hence to achieve profitable conversions.

Indirect electrochemical oxidation and electro-flocculation were combined to degrade indigo wastewater.

The degradation efficiency of indigo wastewater in single-cell and double-cell were investigated. Based on the previous single factor experiments, the oxidative degradation conditions of indigo wastewater in single cell were optimized by response surface methodology (RSM). The decolorization rate, chemical oxygen demand (COD) removal rate, the contents of flocculation precipitation and indigo were measured and analyzed.

The degradation efficiency in single cell was higher than in double cell. The electrolysis conditions were optimized by RSM and the decolorization rate was 99.01% with COD removal rate of 60.34% and conductivity of 89.75 mS/cm. The amount of flocculated precipitation decreased by 53.33% and the indigo increased by 86.34%. The content of Na and S decreased by 12.13 and 6.49%, respectively. The ratio of Fe3+ to Fe2+ in the solution was 4.62:1, indicating that most of the iron dropped on the electrode sheet was converted to Fe3+.

The one-step electrochemical oxidation and flocculation method with the advantages of simple operation and environmental protection, provided a reference for the actual treatment of dyeing wastewater.

Combining the electrochemical flocculation and oxidation provided an efficient and practical solution for degradation of indigo wastewater.

Combining the advantages of electrochemical oxidation and electroflocculation, the application of electrochemistry in printing and dyeing wastewater treatment technology has been expanded.

A widespread focus on the plant-based antimicrobial cotton fabric finishes has been accomplished with notable importance in recent times. The antimicrobials prevent microbial dwelling in fabrics, which causes severe infections to the fabric users. Chemical disinfectants were conventionally used in fabrics to address this challenge; however, they were found to be toxic to humans. Thus, the present study aims to deal with the utilization of phytochemical extracts from different parts of Pongamia pinnata as antimicrobial coatings in cotton fabrics.

The root, bark and stem were collected and washed several times using tap water. Then, the leaves were dried at room temperature and the root and bark were dried using an oven at 40ºC. After drying, they were ground into fine powder and extracted with ethanol using the Soxhlet apparatus. After that the extract was coated on the fabric tested for antimicrobial studies.

The results reported that the leaf extract of P. pinnata-coated fabric exhibited enhanced antibacterial property towards gram-negative Escherichia coli bacteria, followed by root, bark and stem. The wash durability test in the extract-coated fabric samples revealed that dip-coating retained antibacterial activity until five washes. Thus, the current study clearly suggests that the leaf extract from P. pinnata is highly useful to develop antibacterial cotton fabrics as health-care textiles.

The novelty of the present work is to obtain the crude extract from the leaves, bark, root and stem of P. pinnata and evaluate their antibacterial activity against E. coli, upon being coated on cotton fibres. In addition, the extracts were subjected to wash durability analysis to study the coating efficiency of the phytochemicals in cotton fabrics and a probable mechanism for the antibacterial activity of P. pinnata extracts was also presented.

The study attempts to estimate farm subsidies the governments can save by transitioning to a millet-based production system, replacing GHG emission-intensive crops.

It updates a 131 × 131 commodity input–output (IO) table of the year 2015–16 into 2021–22 using the RAS procedure and simulates the economy-wide impacts of replacing rice and wheat with pearl millet and sorghum using consumption and production approaches. It then quantifies fertilizer, electricity and credit subsidy expenses the government can save through this intervention. It also estimates the potential reduction in GHG emissions that the transition could bring about. India is taken as a case.

Results show pearl millet expansion brings greater benefits to the government. It is estimated that when households return to their pearl millet consumption rates that prevailed in the early-reform period, this could save the Indian government Rs. 622 crores (USD 75 m). The savings shall be reinvested in agriculture to finance climate adaptation/mitigation efforts, contributing to a sustainable food system. Net GHG emissions also decline by 3.3–3.6 MMT CO2e.

Indian government has been actively aiming to bring down paddy areas since 2013–14 through the Crop Diversification Program and promoting millets (and pulses and oilseeds) on these farms. The prime reason is to check rapidly declining groundwater irrigation in Green Revolution states. Regulations in the past in these states have not brought the intended results. Meanwhile, electricity and fertilizers are heavily subsidized for agriculture. A slight shift in the cropping system can help conserve these resources. Meanwhile, GHG emissions could also be brought down and subsidies could well be saved. The results of the study indicate the same.

A less warm society is what governments and nongovernment organizations across the world are aiming for at present. Financial implications affect actions against climate change to a greater extent, apart from technological innovations. The effects of policy strategies discussed in the study, taking a large country as a case, when implemented appropriately around the regions, could help move a step closer to action against climate change.

The paper addresses a key but rarely explored research issue – that how a climate-sensitive crop choice will help reduce the government’s fiscal burden to finance climate adaption/mitigation. It also offers a mechanism to estimate the benefits within an economy-wide framework.

Thin coatings are of great importance to minimize corrosion attack of steel in different environments. A review of recent work on electrodeposition and corrosion performance of Zn-Ni-based alloys for sacrificial corrosion protection of ferrous substrates is presented. The purpose of this study is to provide a systematic comparison of the corrosion resistances of Zn-Ni alloy coatings. The review contains key and outstanding comparisons of references for the period from 2007 to 2017. Binary and ternary Zn-Ni-based alloys were compared and contrasted to provide a good knowledge basis for selection of best coating system to steel substrates.

This article is a review article.

Zn-Ni-(X) alloys show great potential for replacing Cd metal in corrosion protection of steel substrates.

The research on plating of binary Zn-Ni alloys from aqueous electrolytes is now well advanced and these alloys show improved corrosion resistance compared to pure Zn. Pulse plated and compositionally modulated multilayer Zn-Ni alloy coatings showed enhanced corrosion properties compared to direct plated Zn-Ni coatings of similar composition.

The work on electrodeposition of Zn-Ni based alloys from ionic liquids is still scarce, yet these liquids show great promise in improving corrosion resistance and reducing coating thickness when compared to aqueous electrolytes. Advanced plating techniques in ionic liquids such as electromagnetic, compositionally modulated multilayer, pulse plating, ternary alloys and composites should be considered as these electrolytes avoid water chemistry and associated defects.