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The aim of this article is to examine whether food processing is a limitation when using organic potatoes and tubers and to suggest which catering category is most likely to purchase processed organic products.

A nationwide questionnaire was distributed by post to 808 Swedish catering managers in five categories: commercial restaurants, fast food restaurants, school canteens, day care centres, and homes for the elderly. The results were analysed on the basis of size and category.

The demand for processed organic potatoes and tubers differs between sizes and categories, and various catering units require different types of processing. Catering units in the public food sector also face a dilemma in terms of rationalised production systems and the ideological concerns about organic foods.

Further studies on ideological concerns and rationalised production systems are required.

The paper shows that product development should take place in cooperation between all actors in the food supply system and be adjusted to fit each specific catering category.

Maintaining food safety techniques in the supply chain management require special food safety labelling techniques during distribution in the retail food industry. The food products have to be of good quality and labelling inbound, manufacturing, and outbound in the supply chain contributes to this aim. The purpose of this study is to evaluate how food safety labelling is managed in Vietnam’s retail food industry with a special focus on food in Ho Chi Minh City, Vietnam. Photography was used in an observational study conducted among five separate retail market chains all located in this city. In which ways are the applications of the developed food safety labelling techniques among three separate retail food markets similar and dissimilar being accounted for? The results show that the packaging and labelling in Big C, Aeon Citimart, and Giant using the symbols of food safety build trust for their customers. The Big C indicates guidelines for VietGAP and green labelling. Aeon Citimart indicates the name of the good, expiration date and instructions for use as well as guidelines for the government factor (VietGAP) to the food safety practices in the Vietnamese food retail sector.

The aim of the study is to systematically map the articles published in the area of organic food value chain. Many articles have been published in various domains of organic food value chain, but no significant study has been found related to the systematic mapping of literature.

This study relies on secondary data. Articles from Scopus and Google Scholar databases between January 1, 1990, and July 10, 2021, have been considered. On the basis of inclusion criteria, 56 articles have been analysed in this systematic mapping study.

This study describes the geographical coverage, the methodologies used, sector/industry-specific context of the articles and scope the for future research. Five clusters were identified through co-occurrence analysis: (1) “organic agriculture and sustainable value chain” (2) “organic farming and food value chain,” (3) “organic value chain and sustainable development,” (4) “organic value chain and environmental impact” and (5) organic value chain and profitability.

The study considers only articles published in Scopus and Google Scholar with some specific keywords related to the value chain and organic food industry. Future studies are encouraged by considering a wide range of keywords with a larger data set.

To the best of the author's knowledge, this study is the first to have a systematic mapping of literature on the organic food value chain.

This paper aims to report research into emergent supply chain management (SCM) practices in a context in which the imperative for business development requires efficient inter-firm collaboration. It explores the way key supply chain (SC) actors perceive entrepreneurial opportunities and evaluates their SC processes.

A whole chain approach, using qualitative methods, was used to investigate retail, wholesale and production links, with a special focus on small businesses which predominate in the agrifood sector. The methodology used is of vital importance to understand the complexity of the sector and the interdependencies among stakeholders.

Results suggest several SC malfunctions originating in diverse strategic planning practices and different entrepreneurial mentalities which hinder the process of emergence from traditional to more modern chain configurations. The fact that the nature of new opportunities in the agrifood sector (e.g. organics) was poorly understood, obstructs further development of the agrifood sector. Other key findings suggest problematic flows of information within the SC and minimal trust among stakeholders.

Sampling constraints suggest that caution should be exercised in extrapolating these conclusions elsewhere. Nonetheless, further investigation using similar approach should be applied in a wider context not only in Greece but also in other similar economies characterized by nascent SCs.

The study investigates the entire SC of a vital sector for numerous small- and medium-sized enterprises, with lessons for diverse emerging agribusiness economies. Insights, not only for the direct SC stakeholders but also for policymakers, could serve to unlock the potential of such sectors and also the exploitation of new opportunities in emerging markets which can be stifled by stagnant sectoral structures and conservative business attitudes.

Organic food is getting attention these days from consumers and producers, in pursuit of safe and chemical-free food. In India, there is an upsurge in entrepreneurs in the organic food sector, with women entrepreneurs signalling higher numbers. Women entrepreneurs have the potential to contribute significantly to the field of organic food; the only requirement is to address the challenges faced by them. This paper aims to attempt at exploring and modelling the challenges faced by women entrepreneurs in the organic food sector.

Significant challenges were identified through literature review, primary data collection and expert opinions. The identified challenges were then modelled through total interpretive structural modelling and fuzzy-matriced impact cruises multiplication applique techniques to give a meaningful contextual relationship.

This study identified “poor government support” and “less awareness” amongst the stakeholders, as the most strategic challenges with the highest driving power to influence other challenges. In contrast, “low funding options” and “fewer buyers” emerged as the most dependent challenges for organic food women entrepreneurs in India.

The model proposed in the study gives a roadmap for different stakeholders in the food industry to scale up organic food women entrepreneurs in India.

The purpose of this paper is to understand how information revealed on organic food labels and perceived organic knowledge drive consumer trust and attitudes towards organic foods, which in turn together with subjective norm eventually influence subsequent purchase intentions.

The questionnaire surveys were administered to customers at four urban large-scale supermarkets and three health food stores at three major cities in Taiwan. In total, 693 valid questionnaires were obtained, yielding a response rate of 81.5 per cent.

Trust, serving as the antecedent of attitudes, significantly mediates the relationships between revealing information, perceived knowledge, and organic purchase intentions. Additionally, both attitudes towards organic foods and subjective norm significantly influence consumer organic food choices. However, the impact of perceived organic knowledge on consumer attitudes has been found to be insignificant, indicating that the increase in perceived knowledge cannot create positive attitudes towards organic foods. Thus, a focus on how to use knowledge to enhance consumer trust in organic foods is suggested as an effective marketing strategy for the organic food industry.

The research findings support that trust and attitudes play the mediating roles linking revealed information and perceived knowledge with organic food purchase intentions. This result is consistent with previous studies, indicating that better organic labeling information and related knowledge perceived by consumers have critical effects on consumer trust in organic foods, which in turn will influence their attitudes and intentions to purchase organic foods. However, this study also found that perceived knowledge can generate positive attitudes only when trust can be firmly built. This confirms the essential role of trust in the process of consumer organic buying intentions.

First, providing credible labeling information by displaying how organic agricultural products are grown, processed, and handled, and the percentage of organic ingredients in a product is crucial to stimulate consumer trust and positive attitudes. Second, enhancing consumer trust by providing correct knowledge and credible information through diversified channels (e.g. TV, newspapers, magazines, web sites) to improve consumer organic knowledge has become the most important task for the government, organic food sectors, certifiers, and research institutions to develop positive attitudes towards organic foods. Finally, organic food sectors and marketers could use a word-of-mouth strategy and focus on promoting the benefits and accessibility of organic foods to the general public to raise the common acceptance of organic foods.

Organic labeling has been considered an effective measure to help consumers obtain valid and trustworthy information in the organic food market, particularly for those with limited knowledge. Therefore, the government agencies not only need to take the responsibility to set regulations for organic food/agricultural products, but also need to set labeling requirements for these products. Based on these labeling requirements, the organic certifying agents can certify organic food/agricultural products by offering organic labels that contain clear information and represent quality to consumers.

This study incorporates critical factors based on related theories, including the antecedents and the outcome variables of consumer trust, to develop a more comprehensive model for better understanding of consumer organic choice behaviour. The research findings have provided implications and additional contributions to the existing theories as well as developed effective strategies for the development of the organic food market.

This study aims to investigate the influence of online opinion leadership and opinion seeking the intention to purchase and purchase behaviour of organic food in Saudi Arabia.

This study used an online questionnaire as a method to collect data from Instagram users in Saudi Arabia. Statistical analysis was performed using the SmartPLS to test the research model.

The study demonstrates the links between the perceived benevolence of the opinion leadership through Instagram and purchase behaviour of organic food and between opinion seeking and intention to purchase.

This study provides insights into the favourable impact of opinion leadership and opinion seeking on consumers’ intention to purchase and purchase behaviour for marketers, especially in the organic food sector of a Middle Eastern context.

Prior studies have investigated the impact of opinion leadership and opinion seeking on purchase behaviour, but not within the organic food sector. This study attempts to fill this gap in the literature by providing useful insights to enhance the understanding of the influence of online opinion leadership on purchase behaviour of organic food. This study also makes a valuable contribution to organic food research in Middle East countries, where there is a lack of research on organic food purchase behaviour.

The purpose of this paper is to examine consumers' motives for food choice and to reveal beliefs about organic food.

The paper is based on results of a survey conducted on a sample of 1,010 Polish consumers. The questionnaire included items to identify food choice motives, attributes of organic food and barriers to buy organic products. The data collected was analyzed with SPSS 15.0 using descriptive statistics and carrying out two step cluster analysis to identify consumers' segments. To get better insight into factors decisive to organic food consumption, the segments were profiled according to declared consumption of organic food.

Sensory factors were the most important motives for food choice, followed by price and safety. Consumers with convenience and price orientation in their food choices were less inclined to buy organic products while consumers open to novelties and willing to try new foods more often declared to buy organic products. Polish consumers conceptualize organic food referring to aspects such as healthiness and safety. Despite the developments observed in the organic food sector in Poland, the information related that barriers to buy organic food still prevail.

The choice of validated scale items related to food choice and food related lifestyle was limited and there is a need to further explore Polish consumers food related lifestyle and its relation to organic food consumption. Cluster analysis used to identify segments is a method not based on probabilistic statistics, so it is the researcher's interpretation that is most relevant.

Prior research concerning Polish consumers food choices with relation to organic food consumption is very limited. Such information is particularly pertinent to food manufacturers and distributors to support developing communication strategies to stimulate organic food market development in Poland.

Organic food processing must include organic principles to be authentic. This qualitative study aims to understand the processors' understanding of organic food processing quality.

This study is based on semi-structured expert interviews with eight employees of six purely or partly organic dairies from Germany and Switzerland. Interview themes are (1) quality of organic milk processing in general, (2) assessment of specific processing techniques, (3) product quality of organic milk and (4) flow of information between producer and consumer. The interviews have been audio-recorded, transcribed verbatim and thematically analysed.

(1) Experts prefer minimal processing; some prefer artisanal processing, whilst others stress the advantages of mechanisation. (2) High temperature short time (HTST) pasteurisation and mechanical processing techniques are accepted; ultra-high-temperature (UHT) milk processing is partly rejected. (3) Traditional taste and valuable ingredients should be present in the final product. Natural variances are judged positively. (4) Consumers' low level of food technology literacy is challenging for communication.

The results cannot be generalised due to the qualitative study design. Further studies, e.g. qualitative case analyses and studies with a quantitative design, are necessary to deepen the results.

The paper shows which processing technologies experts consider suitable or unsuitable for organic milk. The paper also identifies opportunities to bridge the perceived gap between processors' and consumers' demands.

The study shows the challenges of processors in expressing the processors' understanding of process quality.

This paper explores the contextual relevance of sharing economy for the organic food market in an emerging economy like India.

Case study approach was used to collect empirical data from different types of organic food markets.

Organic food farmers markets compared to online and health food stores tends to facilitate sharing economy more since it helps them to build value, scale and trust. By sharing resources, skills and spaces, organic farmers markets have increased organic food availability, reduced its cost of certification and operation besides managing consumer trust. Subjective influence through social media and offline interaction reduces information asymmetry at zero marginal cost. Organic food producers/retailers can get a competitive advantage by tapping underutilized assets to create value and opportunities besides overcoming their demand and supply constraints.

The research offers a fresh perspective to the organic food sector, particularly in emerging economies like India. It could assist all stakeholders to overcome the current demand and supply challenges faced in organic food markets.