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1 – 8 of 8Azman Norhidayah and Albattat Ahmad
According to Yubin et al. (2023), films serve as a medium for conveying visual representations of various elements such as landscapes, buildings, landmarks and monuments, which…
Abstract
According to Yubin et al. (2023), films serve as a medium for conveying visual representations of various elements such as landscapes, buildings, landmarks and monuments, which provide a contextual backdrop for the narrative. According to Vila et al. (2021), the number of global tourists visiting film locations exceeds 80 million. In addition, according to Yubin et al. (2023), the promotion of tourism is facilitated through the utilisation of films, which serve to create novel representations, counteract negative perceptions and enhance the portrayal of underdeveloped destinations. A significant number of individuals engage in the practise of visiting movie sets with the intention of re-experiencing the emotional impact of the film. The devaluation of film marketing has been observed. This method represents a highly indirect approach to enticing tourists. This chapter examines the comprehension of travellers' motivations and the perception of film-exposed locations in Bollywood films (Salnick, 2023). Film tourism provides a tailored and personalised experience for individuals. The difficulty in measuring this concept arises from factors such as the emotional responsiveness, personality traits, background and interpretive abilities of the viewers in relation to media images. According to Castro et al. (2023), the inclusion of a destination on a screen can serve as a means to enhance the diversity of a site's tourist offerings or mitigate the effects of seasonality by providing opportunities for experiential activities, showcasing notable landmarks or serving as a filming location. Film destinations have the potential to gain popularity and benefit from advertising and the perception of spectators.
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Ahmad Albattat, Norhidayah Azman and Nur Hanifa Haji Zainul
The fastest growing industry in the world is in the hospitality field that focuses on customer satisfaction. Part of this is the food service industry that has been improving its…
Abstract
The fastest growing industry in the world is in the hospitality field that focuses on customer satisfaction. Part of this is the food service industry that has been improving its existence for the past years. In the hospitality industry, there are various kinds of businesses and one of them is street cuisine, which is not properly sanitised yet affordable and delicious. The researchers used various approaches to understand the tourists' perception on street cuisine, which are descriptive and quantitative. This research was conducted with millennial visitors in George Town Street, Penang, by using a survey questionnaire. Based on the results, the researchers found out that there are some differences in the perception on street cuisine stalls based on their demographic profile. This study confirmed that street cuisine in George Town Street, Penang, is recognised with its level of hygiene in preparation and with high consideration for its cleanness. In addition, this study also shows that street cuisine in the post-COVID-19 period in George Town Street, Penang, is recognised to have a high commercial value; therefore, more efforts must be engaged to boost its competitiveness in the market. Therefore, there is a need of full support from the Malaysian government, local authorities and local people in maintaining its quality and the preferences of George Town street in Penang as a tourism destination that provides heavenly street cuisine to all tourists in the world.
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Norhidayah, Dom, Narimah Kasim and Alina Shamsudin
Human resource planning (HRP) is important during workforce supply to help organizations appoint the right people in the right job. However, few studies have considered the role…
Abstract
Purpose
Human resource planning (HRP) is important during workforce supply to help organizations appoint the right people in the right job. However, few studies have considered the role of HRP practices for local workforce supply in the Malaysian construction industry. The purpose of this paper is to identify the implementation of HRP and framework development of HRP influencing factors for local workforce supply in the Malaysian construction industry.
Design/methodology/approach
A mixed method was adopted to interpret the data of semi‐structured interviews and questionnaire survey. Semi‐structured interviews were conducted with ten interviewees from government and non‐government organizations. Questionnaires were distributed to a random selection of contractors in the urban areas of Malaysia. The data were analyzed using the Statistical Package for Social Science (SPSS) and the Matrix Table.
Findings
The findings revealed that economic changes were dominant HRP influencing factors. Only organization strategy; nature of work; economic changes; and demographic (social) changes are significant HRP influencing factors for local workforce supply in the Malaysian construction industry.
Research limitations/implications
Future research should try to adapt the HRP framework in the suitable HRP model to explain the HRP practices in construction organization.
Originality/value
The paper offers insight into HRP implementation in construction firms and HRP influencing factors for local workforce supply, focusing on the construction industry in Malaysia.
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