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This study aims to investigate the impact of trust in the metaverse on the Islamic banking sector, particularly in facilitating market success. Additionally, it seeks to explore the relationship between metaverse-driven brand image, product features, service quality and overall performance in the market.

Data were collected from 187 participants in Jordan, with the SmartPLS software used to test the hypotheses.

The findings reveal a significant impact of metaverse-enhanced brand image, product features and service quality on Islamic banking market performance. Furthermore, customer trust in the metaverse plays a significant role in shaping the relationship between product features, service quality and Islamic banking market performance.

The study’s practical implications still suggest the need for a more holistic metaverse-driven approach. Investing in service quality initiatives alone may not adequately build and sustain customer trust in the metaverse. Instead, transparent communication on ethical practices in the metaverse is required to reinforce trust and magnify the positive influence of superior service quality in the metaverse.

The main objective of this study is to examine the impact of the Theory of Planned Behavior (TPB) on the behavioral intentions of Fintech usage. The model incorporates perceived behavioral control, attitude, and subjective norms, and the researcher has also included perceived risk and perceived trust. This study involved 192 respondents who were Jordanian citizens. An online questionnaire was used as the survey instrument for data collection. The proposed hypotheses were statistically tested using SmartPLS and SPSS software after examining the data based on initial assumptions. The outcome of the data analysis supports several published hypotheses, with all hypotheses being supported. The significant value of this research lies in its examination of the TPB in the Jordanian context, incorporating perceived risk and perceived trust. To the best of the authors’ knowledge, no previous study has tested the TPB in the Jordanian setting by including perceived risk and trust to understand the behavioral expectations of Jordanian citizens regarding Fintech usage.