Search results

1 – 4 of 4
Article
Publication date: 1 December 2005

Dean Kruckeberg and Marina Vujnovic

While propaganda was central to U.S. public diplomacy in earlier times, and remains central today, the United States must now practice true public diplomacy, which should rely…

6450

Abstract

While propaganda was central to U.S. public diplomacy in earlier times, and remains central today, the United States must now practice true public diplomacy, which should rely, not only on political theory and the theories of international relations, but also on theories and models of public relations that are based on two‐way symmetrical communication and community‐building. A propaganda model centers the United States at the hub of the global milieu in its relationships with other nations, i.e., a diplomatic worldview in which the ‘spokes’ of America's communication and relationships radiate outward to satellites of stakeholders; in contrast, the United States is not centered so self‐importantly in a community‐building model. Rather, this model recognizes that America is only one part of a global social system. America's public diplomacy must recognize that the United States' global constituents are ‘publics,’ not ‘markets,’ and that an effective public diplomacy model must be one that is not propaganda or market‐oriented advocacy, but one that is based on two‐way symmetrical communication and community‐building.

Details

Journal of Communication Management, vol. 9 no. 4
Type: Research Article
ISSN: 1363-254X

Keywords

Abstract

Details

The Emerald Handbook of Computer-Mediated Communication and Social Media
Type: Book
ISBN: 978-1-80071-598-1

Content available
Book part
Publication date: 27 June 2022

Abstract

Details

The Emerald Handbook of Computer-Mediated Communication and Social Media
Type: Book
ISBN: 978-1-80071-598-1

1 – 4 of 4