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This study aims to examine the relationship between the institutional environment, entrepreneurial passion and entrepreneurial self-efficacy, which affect small- and medium-sized entrepreneurs’ social entrepreneurial intentions.

A self-administered survey was used to collect data from 600 owner-managers of tourism and hospitality businesses on the Khon Kaen-Nong Khai railway route. Structural equation modeling was used to test the hypotheses using a two-step modeling approach.

Normative and cognitive environments positively influence entrepreneurial passion. However, regulatory environment was not significantly related to entrepreneurial passion. Entrepreneurial passion relies on entrepreneurial self-efficacy, a major mechanism that creates social entrepreneurial intention. Interestingly, entrepreneurial self-efficacy fully mediated the relationship between entrepreneurial passion and intention.

This study provides an original contribution to social entrepreneurship in terms of the role of self-efficacy in mediating the relationship between entrepreneurial passion and intention. The findings enhance theoretical viewpoints and aid in the practical implementation of the roles of small- and medium-sized entrepreneurs in social enterprises, supporting the entrepreneurial sector.