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This study aims to investigate the online purchase intention of an older-aged group in Kosovo. Very few studies have analyzed the online purchase intention of these age groups in emerging countries including Kosovo, during the COVID-19 pandemic, which led to an increased usage of online shopping among older adults.

The study used a quantitative methodology and a structured questionnaire was used for collecting the data. Structural equation modeling (SEM) using partial least squares (PLS) was used to analyze 262 responses from an older-aged group of consumers from Kosovo.

The findings of this study showed that COVID-19 as a perceived risk affected online purchase intention. In addition, panic from perceived risk, perceived usefulness of social media and delivery in time also positively impacted the online purchase intention of this group of generations.

The study provides theoretical implications to consumer behavior literature during pandemics and how certain age groups behave during their purchase intention. The study also provides insight into other studies in emerging countries to see similarities and differences in online purchase behavior.

This study aims to investigate the second-generation successors’ motives to join family businesses and their ability to generate innovation within them.

A qualitative methodology is used in this study. Data were collected through structured interview with the second-generation representatives, where the data obtained helped us to come to the results and answer the research questions of the study. A total of 15 interviews were conducted.

The findings of this study show that the second generation is motivated to continue the family business, cases show that successors since childhood have been oriented towards building an entrepreneurial mindset and also after entering the family business have generated innovation.

The study will bring theoretical implications to the family business literature, providing scientific evidence for the second generation of family businesses, from an emerging country such as Kosovo. As Kosovo is an emerging country, the study will contribute to the literature, suggesting other studies by emerging countries in this way to see the similarities and differences.

This study aims to investigate the impact of entrepreneurial mindsets on the performance of family businesses in the United Arab Emirates (UAE). This study focused on the following entrepreneurial mindset factors: alertness to opportunity, ambiguity tolerance, dispositional optimism and risk-taking propensity.

A partial least squares structural equation modeling was used to evaluate the proposed research model. The gathered data consisted of 321 family businesses that operate in the UAE.

Findings showed that only two of the entrepreneurial mindset factors had a significant and positive impact on the firm’s performance, namely, alertness to opportunity and dispositional optimism.

This paper covers a research gap by reflecting the effect of the entrepreneurial mindset in an unstudied context, such as the UAE. To the best of the authors’ knowledge, this is the only study that measures the effect of the dimensions of the entrepreneurial mindset on the performance of family businesses in the UAE, and as such, it represents an additional value to the literature in this field.

This paper aims to investigate the relationship between entrepreneurial motivation and pharmapreneurial intention among pharmacists in Jordan.The authors also assessed the moderating effect of gender and the COVID-19 pandemic on the relationship between these two variables.

This study is a quantitative study targeting pharmacists and using a nonprobability sample. A structured questionnaire was distributed through official channels to the entire population of registered pharmacists in Jordan. SmartPLS 3 was used for carrying an advanced structural equation model analysis, and SPSS 26 for the descriptive statistics.

The three entrepreneurial motivation variables (behavioral control [BC], risk tolerance and desirability of self-employment) affected pharmapreneurial intention, with BC contributing more to pharmapreneurial intention among pharmacists in Jordan than the other variables examined. On the other hand, gender and COVID-19 did not moderate this relationship.

The authors find that entrepreneurial motivation affects pharmapreneurial intention. Consequently, the authors provide insights to policymakers and educators regarding dovetailing the recent financial literacy programs implemented in Jordanian schools with medical education in Jordan to better motivate the formation of pharmapreneurial intention.

Policymakers and educators should be dovetailing the recent financial literacy programs implemented in Jordanian schools with medical education in Jordan to better motivate the formation of pharmapreneurial intention.

To the best of the authors’ knowledge, this is the first study to examine pharmapreneurship in Jordan.

There is limited research examining the relationship between social media and green food purchasing behaviour. In the current study, we examine the factors that affect consumers’ green food purchasing behaviour in Türkiye.

Data collected from the participants by survey method were analysed using Smart PLS 4.0 with IBM SPSS 26 and PLS to run SEM.

Our findings have revealed that from all the structural elements in the theory of planned behaviour (TPB), only attitude and perceived behavioural control contribute to consumers’ green food purchasing behaviour, while subjective norms do not contribute to consumers’ green food purchasing behaviour. Additionally, it was found that social media usage (SMU) and digital marketing interactions (DMI) have a positive and significant effect on green food purchasing behaviour. More information, experiences, opinions and recommendations on green foods in social media channels can encourage consumers to buy more green food.

This study first evaluates the applicability of the TPB model in explaining green food purchasing behaviour. This study is extended with two new factors included in the original framework of the TPB model, namely, SMU and DMI.

Due to the worldwide internet usage and online presence of businesses, digital marketing is an integrated part of the overall marketing strategy. One of the main investments in this field is the investment on more creative content that engages more potential customers. Online brand communities (OBCs) are used by businesses as a tool to have higher rates of engagement. Many researchers have developed customer engagement (CE) models to better understand it, but the transition economies like the countries of the Balkan are somehow left aside. Due to this identified gap in the literature, this paper aims to provide a model explaining the drivers and outcomes of CE, specifically on OBCs.

The research is based on primary data collected with an online questionnaire. Sample consisted of 764 respondents from four Balkan countries (Kosovo, North Macedonia, Albania and Montenegro). Data were analyzed using SPSS Statistics and IBM AMOS 26. To test the research model and hypotheses, confirmatory factor analysis and structural equation modeling were used.

First, the study found a positive impact of entertainment and customer satisfaction, and celebrities’ endorsement in CE. Furthermore, the results revealed a positive impact of CE on customer purchase intention and customer loyalty.

The research findings aim to help businesses of Balkan countries to better understand the importance and operation of CE in OBC.

This paper enriches the existing digital marketing literature of transition economies with a model of online CE.

This paper, in light of the theory of planned behavior, aims to analyze the factors that have an impact on entrepreneurial intentions among students in Kosovo.

A structured questionnaire is administered online for data collection, and the analysis is conducted using structural equation modeling.

The authors find that in the context of Kosovo, personal attitudes, subjective norms and perceived behavioral control significantly impact entrepreneurial intention among students. However, the entrepreneurial education survey respondents received was unrelated to entrepreneurial intention of students in Kosovo.

The authors contribute to the literature regarding the role of entrepreneurial education on entrepreneurial intention among students and graduates. In addition, the authors provide new evidence regarding the impact of personal attitudes, subjective norms and perceived behavioral control on entrepreneurial intention in the context of a transition economy. Finally, the authors offer recommendations to educational institutions and policymakers concerning the appropriate design of entrepreneurial education.

The purpose of this paper is to explore the impact of a financial literacy program (FLP) recently implemented in Jordanian junior high and high schools as part of a national financial literacy agenda on students’ attitudes toward entrepreneurship relative to a control sample of students who had not yet participated in the FLP. This paper also examines the role of moderating variables, including students’ perception of teachers’ attitudes (TA) on students’ entrepreneurial attitudes.

Survey methodology was used to obtain data and hierarchical regression analysis was used to test hypotheses.

Results indicate that students who completed the FLP exhibited significantly higher entrepreneurial awareness than those that had not yet participated in the program. Students who took the entrepreneurship module of the FLP exhibited significantly lower entrepreneurial intention than those that had not yet taken the entrepreneurship module. However, TA did not impact students’ attitudes.

The study examines a sample of middle and high school students in only one district in Amman, Jordan, and cannot be generalized to other communities where the FLP has been implemented.

The findings provide valuable insights for educators, policymakers and non-governmental organizations considering large scale, publicly funded FLPs as part of the K-12 educational system.

Stakeholders should consider reforms to the implementation of entrepreneurship education as part of the FLP in Jordanian schools and other developing country K-12 programs.

This study is the first to examine the new Jordanian literacy program and the impact it has on attitudes toward entrepreneurship of middle and high school students.

We investigate the entrepreneurial intentions of a population under crisis — namely, recent Syrian refugees in Jordan — and Jordanian citizens to start small businesses during the COVID-19 pandemic.

Using a structured two-part survey, data were collected through online self-reported questionnaires in which respondents subjectively reported self-perceptions. The first part dealt with respondents’ characteristics and the second with their entrepreneurial intentions. The survey took place in Jordan, sampling Jordanian citizens and Syrian refugees. A nonprobability sampling technique was used to collect the data.

The results show that net desirability for self-employment, tolerance for risk and self-efficacy are related to entrepreneurial intentions. We find significant differences between the Syrian refugees and the Jordanian citizens in terms of risk-taking and self-efficacy as determinants of engagement in entrepreneurial activities.

This study offers guidance to institutions working with refugees during times of crisis. Implications are discussed.

The purpose of this study is to find out the influence of work–family conflict on mumpreneurial intentions in Jordan, specifically among the community of nascent mumpreneurs.

A quantitative-cross sectional study was conducted where a convenience sampling was used to gather information from 81 nascent mumpreneurs. The data were collected through an online survey distributed to nascent mumpreneurs in Jordan.

The findings showed the mumpreneurs intentions of nascent mumpreneurs were influenced mainly by the work–family conflict on mumpreneurs intentions among nascent mumpreneurs.

It is recommended that more incubators should be established specifically for mumpreneurs and use the results of this study to better develop workshops and training to future and potential mumpreneurs.