Search results

This study aims to explore the indirect and direct effect of perceived congruence between fans' identification with a team and the intention to buy sponsor's products. The level of perceived congruence between the sponsor and the sports team, as well as fans' attitude toward the sponsor and their purchase intention toward products from the sponsoring company are analyzed.

A sample of 2,647 football fans who support two well-known Portuguese professional football teams completed a questionnaire. Structural equation modeling with multigroup analysis was carried out to test the model and the hypotheses.

Team identification has an effect on perceived congruence, on attitude toward sponsors and on intention to buy. The results also show the positive direct and indirect effects of both perceived congruence on attitude toward the sponsoring company and on purchase intention of sponsors' products. However, neither congruence nor attitude show significant results on purchase intention.

This study departs from previous studies, in that it investigates the direct and indirect (i.e. mediated) effects of perceived congruence. Firstly, it analyzes the mediating effect of perceived congruence between team identification and purchase intentions. Secondly, it explores the mediating effect of perceived congruence between team identification and attitude toward the sponsor.

This study aims to explore demographic market segments’ effect on the relationships between memorable tourism experiences (MTEs), perceived value dimensions and tourists’ behavioral intentions.

The data were collected with an online survey that gathered information on MTEs, economic value, quality value, emotional value, social value and intentions to recommend and revisit. Based on a sample of 1,003 Portuguese tourists, the research model was estimated using partial least squares path modeling.

The results reveal that MTEs have a positive impact on all four perceived value dimensions. Emotional and social value have a positive effect on recommendation intentions. Tourists from different demographic segments exhibit heterogeneous patterns regarding perceived value dimensions’ influence on these individuals’ behavioral intentions. Emotional value has the strongest impact for females, but males are influenced more by social value. Economic value significantly contributes to younger tourists’ recommendation intention, while quality value has the same effect on the 36–45 age group.

This study extended the existing knowledge by confirming heterogeneity among different tourist segments defined by age and gender regarding the relationships between MTEs, perceived value dimensions and behavioral intentions.

本研究旨在探讨人口统计细分市场对难忘旅游体验 (MTE)、感知价值维度和游客行为意愿之间关系的影响。

数据通过在线调查收集。该调查收集了有关 MTE、经济价值、质量价值、情感价值、社会价值以及推荐和重访意愿的信息。研究模型根据 1,003 名葡萄牙游客的样本使用偏最小二乘路径模型进行分析验证。

分析结果表明, MTE 对所有四个感知价值维度都有积极影响。情感价值和社会价值对推荐意愿有正向影响。在游客的感知价值维度对他们行为意愿的影响方面, 不同人口统计背景的群体表现出不同的模式。情感价值对女性的行为意愿影响最大, 而社会价值对男性行为意愿影响最大。对于年轻群体, 经济价值影响其推荐意愿, 而对于 36–45 年龄组的群体, 则是质量价值影响其推荐意愿。

本研究证明按年龄和性别定义的不同旅游群体对于 MTE、感知价值维度和行为意愿之间关系的异质性, 从而扩展了现有文献。

Este estudio buscó explorar el efecto de los segmentos demográficos en la relación entre las experiencias turísticas memorables (MTE, por sus siglas en inglés memorable tourism experiences), las dimensiones del valor percibido y las intenciones de comportamiento de los turistas.

Los datos se recogieron mediante una encuesta online que recopiló información sobre MTEs, valor económico, valor de calidad, valor emocional, valor social, intención de recomendar y de revisita. El modelo de investigación se estimó en base a una muestra de 1.003 turistas portugueses aplicando la metodología de mínimos cuadrados parciales (PLS).

Los resultados revelan que las MTE tienen un impacto positivo en las cuatro dimensiones del valor percibido. El valor emocional y social tiene un efecto positivo en las intenciones de recomendación. Los turistas de diferentes segmentos demográficos exhiben patrones heterogéneos en cuanto a la influencia de las dimensiones del valor percibido en las intenciones de comportamiento. El valor emocional tiene el impacto más fuerte para las mujeres y el valor social para los hombres. El valor económico es relevante para explicar las intenciones de recomendación para el grupo más joven y el valor de calidad para el grupo de edad de 36 a 45 años.

Este estudio amplía el conocimiento existente al confirmar la heterogeneidad entre los diferentes segmentos turísticos definidos por edad y género con respecto a las relaciones entre los MTE, las dimensiones del valor percibido y las intenciones de comportamiento.

The purpose of the study is to perform a scientific mapping and detect the evolution pattern of two emerging fields, organizational capabilities and sustainable supply chain management (SSCM), to detect and visualize the existing conceptual domains and identify less-explored areas.

This study uses a methodological combination involving systematic literature review and bibliometric analysis. The methodology was implemented in the following order: definition and selection of the material using an electronic database, descriptive analysis of the material, category selection using bibliographic coupling analysis by VOSviewer (clusterization), material evaluation and content analysis.

The research results clarify the intellectual structure within the academic field. The authors’ identified three main clusters: (1) sustainable capabilities and practices in supply chain management (SCM), (2) green SCM and performance and (3) information technology and innovation. The findings reveal that there is a rich field to be explored, especially regarding issues involving sustainable technological capabilities, sustainable initiatives and key resource development.

This study facilitates researchers’ and practitioners’ understanding and their ability to map the different paths and evolution of SSCM and organizational capabilities. It can encourage managers and policymakers alike to conceive new approaches to engage in the adoption of SSCM.

This work employs a singular approach to identify the intellectual knowledge and topics related to the implementation of SSCM by adopting the theoretical approach of sustainable organizational capacity. It contributes to the debate on distinguishing specific sustainable organizational capabilities from traditional capabilities.

The purpose of this study is to analyze the aspects of the organizational culture (OC) of companies operating in the Brazilian oil, gas and biofuels (O&G) sector based on semistructured interviews with managers of these organizations and its content analysis.

This research was conducted based on semistructured interviews with 12 managers of Brazilian O&G companies and analyzed with a computer-assisted qualitative data analysis software, namely, MAXQDA™.

The results make it possible to obtain the perception of managers about OC, generally understood as a set of attributes and variables of social order, supported by the historical–culturalist theoretical approach. Information about the explicit and implicit manifestation of culture, as well as the evaluation of the most appropriate research instruments and metrics, were also obtained after the interviews.

This study presents detailed results about OC and its characteristics in the perception of managers of the O&G companies that operate in the Brazilian market.

The purpose of this study is to map and analyze the academic production regarding the relationship among organizational culture (OC), corporate social responsibility (CSR) and organizational performance (OP), based on 240 papers listed in the Web of Science (WoS) database.

This research was performed based on a bibliometric analysis supported by the VOSviewer software, followed by a content analysis of 37 prominent publications.

The results make it possible to identify the geographical and institutional profile of the production, the level of collaboration and interaction between the researchers and their theoretical base of reference, and to consolidate the main characteristics, trends, and future directions of research in this field.

This study propitiates a vast and practical repertoire that addresses business issues involving the relationship among OC, CSR and OP aiming to help the managers to interpret their local realities and challenges, especially due to positive impacts that such relationship can generate in the business.

A systematic literature review involving specifically the themes of OC, CSR, and OP in a scenario of gradual growth in the number of publications and interest in these themes.

This study unravels the intellectual structure of virtual reality (VR) in digital marketing (DM) research, identifies core research gaps and presents future research avenues. The study also conducts a performance analysis of publications in the field and identifies the most important stakeholders of the stated topic.

The Web of Science database was used to retrieve the publications that were relevant to the topic between 2012 and 2022. Biblioshiny, a shiny app for the Bibliometrix R package, is used to conduct a bibliometric analysis by decoding the results into several visual representations.

This report includes the most prolific contributors, keyword analysis results, productive nations, authors and connections, as well as the most often cited publications on VR in DM. In DM research, numerous perspectives on VR were looked at, explored and revealed.

The findings provide a new perspective and understanding of the issue for researchers in order to improve their research insights in the field. This study will also benefit marketing practitioners in ensuring the sustainability and innovativeness of technology used to run their DM campaigns.

This research provides the first bibliometric analysis of the citation works and productivity in the field of VR in DM using Biblioshiny, identifies core research gaps and provides future research agenda which can be useful to advance the research understanding in this context.