Search results

As our readers are well aware THE BRITISH FOOD JOURNAL has invariably supported any legitimate effort having for its object the improvement, in one form or another, of the national food supply, and so long as the methods adopted are fair and above‐board this journal will continue to support such efforts by whomsoever they may be made. Fair and proper methods, however, are not always adopted, and a circular has recently been forwarded to us which affords an illustration of the fact.

We have observed in the reports of those engaged in the administration of the Acts several references to the practice of milking so that a portion of the milk is left in the udder of the cow, this portion being removed subsequently and not included in the milk sent out to customers. The inspector for the southern division of the county of Northampton reports that on a sample of milk being found deficient in fat to the extent of 17 per cent., a further sample was taken at the time of milking when a milkman was found to be not properly “stripping” the cows. He was warned. The analyst for the county of Notts writes: “The first strippings obtained before the milk glands have been normally excited by the milking are very low in fat yet are “genuine” milk in the sense that nothing has been added to or taken from it. It is nonsense to talk of genuine milk in the sense that everything that comes from the udder of the cow is to be taken as genuine milk fit for sale.” In a case tried before the Recorder of Middlesbrough, one witness said that among some farmers it was a common practice not to “strip” cows until after the milk was sent away.

Frank cases of scurvy are easily recognised and are satisfactory to treat. Even in Western Europe cases are met with under ordinary conditions of life, but mostly in poor countries among those living alone and not caring for themselves properly. It has been advanced that while frank scurvy is admittedly practically unknown in civilised countries, yet minor degrees of vitamin C deficiency are responsible for much vague ill‐health and disease other than scurvy. This theory is difficult to prove, and proof is lacking.

Food—national dietary standards—is a sensitive index of socio‐economic conditions generally; there are others, reflecting different aspects, but none more sensitive. A country that eats well has healthy, robust people; the housewife who cooks hearty, nourishing meals has a lusty, virile family. It is not surprising, therefore, that all governments of the world have a food policy, ranking high in its priorities and are usually prepared to sacrifice other national policies to preserve it. Before the last war, when food was much less of an instrument of government policy than now—there were not the shortages or the price vagaries—in France, any government, whatever its colour, which could not keep down the price of food so that the poor man ate his fill, never survived long; it was—to make use of the call sign of those untidy, shambling columns from our streets which seem to monopolize the television news screens—“out!” Lovers of the Old France would say that the country had been without stable government since 1870, but the explanation for the many changes in power in France in those pre‐war days could be expressed in one word—food!

Most people would agree that smoking, especially of cigarettes, is a closely ingrained habit in great masses of the British people, as indeed it is in most other parts of the world, but there can be few countries where so many people smoke at their work. The large number of prosecutions of food workers for smoking while handling open food and the presence of tobacco, cigarette ends, spent matches, etc., in foods; these are an index of how widespread is the habit of smoking at work.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

This article reviews the acceptance of selling and the introduction of sales management within the UK clearing banks. It discusses approaches for the organisation and management of the sales function, the identification of sales training needs and their satisfaction through a combination of external and internal resources.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

An updated version of the original (1985) text, the book covers all aspects of marketing and selling bank services: the role of marketing; behaviour of customers; intelligence, planning and organisation; product decisions; promotion decisions; place decisions; price decisions; achieving sales. Application questions help to focus the readers' minds on key issues affecting practice.

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.