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1 – 10 of over 2000Huifeng Bai, Jin Shi, Peng Song, Julie McColl, Christopher Moore and Ian Fillis
This empirical study aims to examine luxury fashion retailers' localised multiple channel distribution strategies in China.
Abstract
Purpose
This empirical study aims to examine luxury fashion retailers' localised multiple channel distribution strategies in China.
Design/methodology/approach
Through case studies of 15 participating retailers, qualitative data were collected from 33 semi-structured interviews.
Findings
Strong impacts of internationalisation strategies, distribution strategies and channel length towards multiple channel retailing are revealed. Multi-channel retailing is widely employed by firms who have entered China and further developed their businesses through local partnerships and adopted a selective distribution strategy via relatively longer channels. Omni-channel retailing is only suitable for the few retailers using an exclusive distribution strategy through direct marketing and wholly owned customer relationship management. As a dynamic transformation from multi- to omni-channel retailing, cross-channel retailing is adopted by those who are withdrawing from local partnerships and shifting to wholly owned expansions and operations in host markets.
Research limitations/implications
The results are potentially challenged by relatively small sample size.
Practical implications
Practitioners are suggested to adapt multiple channel retailing to their international expansion strategies, distribution strategies and channel length in the host markets.
Originality/value
This paper contributes to the literature in both multiple channel retailing and international retailing by offering insights into the motives, development patterns and suitability of multiple channel retailing in the international retail marketing context.
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Allan K.K. Chan and Yue‐Yuan Huang
Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed…
Abstract
Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed following a linguistic approach which the authors developed from their earlier studies. The ten types of brand names are presented in three broad categories representing the three different developing stages of the consumer product industry in China: brands of traditional products (illustrated by matches and spirits), brands of traditional products with current development (illustrated by bicycles, shoes, and toothpastes), and brands of new and modern products (illustrated by cosmetics, soft drinks, washing machines, refrigerators and TV sets). The conclusion drawn from the analysis is that one of the variables in determining how linguistic principles are being applied to Chinese brand naming is the respective stages of development of such products in the context of the Chinese market economy.
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Huifeng Bai, Weijing He, Jin Shi, Julie McColl and Christopher Moore
This empirical research, adopting an international retailing perspective, aims to examine the parenting advantages offered by emerging market multinationals (EMNCs) in luxury…
Abstract
Purpose
This empirical research, adopting an international retailing perspective, aims to examine the parenting advantages offered by emerging market multinationals (EMNCs) in luxury fashion retail sector.
Design/methodology/approach
The researchers adopted a qualitative case study, and the qualitative data were collected through ten semi-structured interviews with senior managers.
Findings
It is a win–win situation for the EMNCs as parent groups of Western luxury fashion brands, as the EMNCs can access critical assets including advanced brand management expertise, retailing know-how, and the services skills needed for higher income consumers. Meanwhile, the subsidiary brands benefit from a high degree of autonomy, intra-group resource utilisation, a competitive brand portfolio and most importantly economies of scales in the value chain, particularly in production. The perceived risks of EMNCs ownership include potentially restricted autonomy and the uncertainty over corporate development activities in the future, as well as the risks of diluting brand image caused by the inconsistency between country of origin and country of ownership.
Research limitations/implications
Very few EMNCs have moved into luxury fashion retailing to date, which means that the sampling frame was small. The findings were generated from China, which is perceived to be of considerable psychic distance in terms of culture and policies compared to other emerging markets that have been heavily influenced by colonialism.
Practical implications
This paper suggests that practitioners, particularly EMNCs, support their subsidiary luxury fashion brands through parenting advantages and develop their own high-end fashion brands through internationalisation.
Originality/value
This empirical study contributes to the current international retailing literature by offering in depth insights of parenting advantages offered by EMNCs in luxury fashion retailing. It also enriches the EMNC literature, which has mainly adopted an international business scope, by extending this understanding into luxury fashion retailing.
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Huifeng Bai, Julie McColl, Christopher Moore, Weijing He and Jin Shi
This empirical study, from the international retailing perspective, examines the direction of retailers' further expansion after initial entry into overseas host market in the…
Abstract
Purpose
This empirical study, from the international retailing perspective, examines the direction of retailers' further expansion after initial entry into overseas host market in the context of the luxury fashion retail market in China.
Design/methodology/approach
The research adopts qualitative multiple case studies.
Findings
After initial entry into China, luxury fashion retailers further expand their retail operations through three directional patterns: cautious, regional and countrywide expansions. The stepwise expansion from tier-1 to tier-2 and tier-3 cities remains popular; however, the importance of the tier system of Chinese cities has been weakened because tier-3 cities in affluent regions are perceived to have more potential than some tier-2 cities in less developed regions. The retailers assess a potential local market through interrelated criteria, including location and strategic importance, economic development, available store locations and staff, a high degree of urbanisation and tourism, debatable favourable policies and offers, and popularity of e- and m-commerce. There is a positive relationship between popularity of e- and m-commerce in a city and the potential of that city to run brick-and-mortar stores.
Originality/value
The paper offers an insight into the current international retailing literature by examining the direction of luxury fashion retailers' further expansion after their initial market entry. Particularly, the research considers a set of criteria which can be used to assess a potential local market, and the impact of e- and m-commerce on local market choices for brick-and-mortar stores.
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Fan Zhang, Peng Yin, Yuyang Liu and Jianmei Wang
The purpose of this paper is to study the influence of pivot stiffness on the dynamic characteristics of tilting-pad journal bearings (TPJBs) and the stability of the…
Abstract
Purpose
The purpose of this paper is to study the influence of pivot stiffness on the dynamic characteristics of tilting-pad journal bearings (TPJBs) and the stability of the bearing-rotor system.
Design/methodology/approach
A theoretical numerical model is established, and the influences of pivot stiffness on TPJBs and a bearing-rotor system are analyzed. Then, two kinds of pivot structures with different stiffness are designed and the vibration characteristics are tested on the vertical rotor bearing test bench.
Findings
The pivot stiffness has an obvious effect on the dynamic characteristics of the TPJBs and the stability of the bearing-rotor system. As a result of appropriate pivot stiffness, the critical speed and the vibration amplification factor can be reduced, the logarithmic decay rate and the stability of the rotor system can be effectively increased. While the journal whirl orbit is smoother and the rubbing is obviously reduced when the bearings have flexible pivots.
Originality/value
The influence of pivot stiffness on TPJBs and a vertical rotor-bearing system is studied by theoretical and experimental methods.
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Junsong Chen and Willem P. Burgers
To provide insight on the characteristics of the Chinese multi‐vitamin marketplace and to discuss key issues involved in marketing work, including market testing, product…
Abstract
Purpose
To provide insight on the characteristics of the Chinese multi‐vitamin marketplace and to discuss key issues involved in marketing work, including market testing, product positioning, market segmentation and targeting, differentiation, and branding strategy.
Design/methodology/approach
The paper is based on a field‐based case study. An in‐depth interview has been used for data collection. The case is presented on a chronological order and could be divided into four stages (2001‐2005). Substantial information regarding the company's marketing strategy and tactics has been provided. Detailed sales data have also been given to facilitate the case discussion.
Findings
The case presents the uneven growing path of a Chinese multi‐vitamin brand. It has established the importance of brand‐building strategy on the basis of integrated marketing mix.
Practical implications
The case provides an excellent basis for exploring the pros and cons of numerous marketing tactics – individual branding vs brand extension, penetration vs skimming, choice of promotional tools, etc. It has also illustrated different ways for product positioning and differentiation. In addition, it provides a basis for discussing ethics in advertising – e.g. the soft advertising.
Originality/value
The case has been used successfully in executive MBA courses. The case helps managers and researchers to understand China health supplement market which has indicated many special characteristics compared with Western market, or discuss general issues related to marketing.
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Kanghao Yan and Dan Huang
Multitilting-pad journal bearings (MTPJBs) used in large-scale hydraulic turbines often suffer from complex operating conditions, which greatly influence the overall performance…
Abstract
Purpose
Multitilting-pad journal bearings (MTPJBs) used in large-scale hydraulic turbines often suffer from complex operating conditions, which greatly influence the overall performance of the rotating machine. The purpose of this study is to establish a thermal-elastic-hydrodynamic lubrication model for MTPJBs that can predict the static and dynamic characteristics of high-speed and heavy-load MTPJBs under different operating conditions.
Design/methodology/approach
A thermo-elasto-hydrodynamic lubrication model considering the turbulence effect is proposed for high-speed and heavy-load TPJBs, which is solved using the coupled finite difference method and finite element method. The model considered the turbulence effect, thermal energy diffusion, viscosity–temperature–pressure relationship and elastic deformation of the pads. The influences of the operating conditions on static and dynamic characteristics of tilting pad journal bearings were analyzed in depth.
Findings
The operating conditions have a strong effect on the static properties of the bearings. The dynamic characteristics of the TPJB were the most influenced by the shaft speed. The effects of the load direction on the dynamic properties of the TPJB were much stronger than those of the static characteristics.
Originality/value
This study used analytical methods and models to provide theoretical guidance for evaluating lubricating characteristics, assembling conditions and overall health.
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The purpose of this paper is to provide the historical background of genealogical records and analyze the value of Chinese genealogical research through the study of names and…
Abstract
Purpose
The purpose of this paper is to provide the historical background of genealogical records and analyze the value of Chinese genealogical research through the study of names and genealogical resources.
Design/methodology/approach
The paper examines the historical evolution and value of Chinese genealogical records, with the focus on researching the Islamic Chinese names used by the people living in Guilin. The highlight of this paper includes the analysis and evolution of the Islamic Chinese names commonly adopted by the local people in Guilin. It concludes with the recommendations on emphasizing and making the best use of genealogical records to enhance the research value of Chinese overseas studies.
Findings
The paper covers the history of Islam and describes how the religion was introduced into China, as well as Muslims' ethnicity and identity. It also places focus on the importance of building a research collection in Asian history and Chinese genealogy.
Research limitations/implications
This research study has a strong subject focus on Chinese genealogy, Asian history, and Islamic Chinese surnames. It is a narrow field that few researchers have delved into.
Practical implications
The results of this study will assist students, researchers, and the general public in tracing the origin of their surnames and developing their interest in the social and historical value of Chinese local history and genealogies.
Social implications
The study of Chinese surnames is, by itself, a particular field for researching the social and political implications of contemporary Chinese society during the time the family members lived.
Originality/value
Very little research has been done in the area of Chinese local history and genealogy. The paper would be of value to researchers such as historians, sociologists, ethnologists and archaeologists, as well as students and anyone interested in researching a surname origin, its history and evolution.
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Shengyang Sun, Chao Zhang and Ruifa Hu
The negative externalities of pesticide overuse increasingly concern the public. However, little empirical evidence has been provided for pesticide overuse and the relationship…
Abstract
Purpose
The negative externalities of pesticide overuse increasingly concern the public. However, little empirical evidence has been provided for pesticide overuse and the relationship between the governmental agricultural extension system reforms and pesticide use in grain production from a nationwide perspective. The purpose of this paper is to estimate the productive effect and overuse of pesticides, and it also investigates the effect of the governmental agricultural extension system reforms on pesticide expenditure in rice, maize and wheat production in China.
Design/methodology/approach
A two-equation system model consisting of an exponential-specific damage-control production function and a pesticide use function is applied to the provincial-level data during the period 1985–2016.
Findings
While pesticide expenditure significantly increases grain productivity, the actual pesticide expenditure exceeds the economically optimal level. The commercialization reform of the governmental agricultural extension system contributed to the increase in pesticide expenditure. Moreover, the de-commercialization reform of the governmental agricultural extension system plays a limited role in pesticide reduction. Price fluctuations for grain and pesticide also impose significant effects on pesticide expenditure.
Originality/value
This study has two important policy implications for pesticide reduction in China. It is urgent to specify the functions of the governmental agricultural extension system, and encourage the development of the socialized agricultural technology service. More efforts should also be made to remove the bureaucratic intervention on the pricing mechanism of grain product and pesticide.
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Xiaomei Jiang, Shuo Wang, Wenjian Liu and Yun Yang
Traditional Chinese medicine (TCM) prescriptions have always relied on the experience of TCM doctors, and machine learning(ML) provides a technical means for learning these…
Abstract
Purpose
Traditional Chinese medicine (TCM) prescriptions have always relied on the experience of TCM doctors, and machine learning(ML) provides a technical means for learning these experiences and intelligently assists in prescribing. However, in TCM prescription, there are the main (Jun) herb and the auxiliary (Chen, Zuo and Shi) herb collocations. In a prescription, the types of auxiliary herbs are often more than the main herb and the auxiliary herbs often appear in other prescriptions. This leads to different frequencies of different herbs in prescriptions, namely, imbalanced labels (herbs). As a result, the existing ML algorithms are biased, and it is difficult to predict the main herb with less frequency in the actual prediction and poor performance. In order to solve the impact of this problem, this paper proposes a framework for multi-label traditional Chinese medicine (ML-TCM) based on multi-label resampling.
Design/methodology/approach
In this work, a multi-label learning framework is proposed that adopts and compares the multi-label random resampling (MLROS), multi-label synthesized resampling (MLSMOTE) and multi-label synthesized resampling based on local label imbalance (MLSOL), three multi-label oversampling techniques to rebalance the TCM data.
Findings
The experimental results show that after resampling, the less frequent but important herbs can be predicted more accurately. The MLSOL method is shown to be the best with over 10% improvements on average because it balances the data by considering both features and labels when resampling.
Originality/value
The authors first systematically analyzed the label imbalance problem of different sampling methods in the field of TCM and provide a solution. And through the experimental results analysis, the authors proved the feasibility of this method, which can improve the performance by 10%−30% compared with the state-of-the-art methods.
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