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Progress in agriculture significantly relies on the adoption of innovative farm practices by farmers. Being proactive and risk-taking catalyses this innovativeness. Progressive farmers in general are proving to be effective in developing their farms along entrepreneurial lines. The paper aims to examine the relationship between the entrepreneurial traits of risk-taking, proactiveness, innovativeness and entrepreneurial intention (EI) of progressive farmers in Kashmir.

A quantitative research approach was used to evaluate how innovativeness, risk-taking and proactiveness affect EI. The data was collected from registered progressive farmers using a structured questionnaire via both online and offline means. 203 useable responses were received. The data was then analysed using partial least squares structural equation modelling (PLS-SEM).

The results reveal that progressive farmers' EI is influenced by innovativeness, risk-taking and proactiveness. As hypothesized, a significant and positive relationship was found between entrepreneurial orientation (EO) traits of risk-taking, proactiveness and innovativeness and EI.

The study adds to the existing body of knowledge on agri-entrepreneurship by conceptualizing EO traits influencing EI of progressive farmers and offering insightful advice to policymakers on how to improve progressive farmers' entrepreneurial abilities and in turn convert their EI into agro venture establishment in Kashmir.

This study makes advancements in the field of farming-related EO by examining the EI of progressive farmers. This study covers a knowledge gap as there aren't many empirical studies on agricultural entrepreneurship that concentrate on the EO of progressive farmers and how it influences the EI in general in India and the Kashmir valley in particular.

This study aims to investigate the landscape of family-based organic farm businesses in the Kashmir Valley, India, analyzing the factors that either facilitate or hinder their adoption. The research also intends to uncover sources of information seeking. The primary purpose is to provide qualitative evidence to address existing knowledge gaps and offer insights for promoting sustainable farm practices in the region.

The research employs a qualitative approach, drawing on focus group interviews. The study thoroughly explores the background and relevant literature, utilizing a comprehensive research framework. Data is collected from family based farmers engaged in organic farming practices in the Kashmir Valley. The data is analyzed using content analysis ensuring a robust and thorough exploration of the subject matter.

This study reveals a notable transition in the agricultural landscape of the Kashmir Valley, showcasing a widespread adoption of organic farming on considerable land. The study reveals that key facilitators for organic farming among family-based farms are farm productivity, entrepreneurial intention, governance, environmental consciousness, and health concerns. The exchange of information, both through formal and informal channels, is found to be a crucial factor influencing the adoption of organic farming. The study also unveiled significant inhibitors that hinder the adoption of organic farming on commercial scales, including on-farm challenges such as difficulties in acquiring inputs and facing reduced yields, market-related concerns, and a lack of support and assistance from government agencies.

This research contributes significantly to the existing literature by advancing the understanding of organic farm business and agri-entrepreneurship. It unveils key factors that either support or hinder family-based organic farms, identifying crucial information sources and presenting valuable insights for policymakers. Furthermore, this study provides practical guidance for overcoming obstacles, enhancing infrastructure, and translating identified facilitators into successful agri-ventures in the Kashmir region.