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1 – 10 of 41Heng Chen, Geoffrey Dunbar and Q. Rallye Shen
The authors consider how the mode of data collection (Internet vs. paper) alters individuals’ responses to different types of survey questions, including subjective, recall, and…
Abstract
The authors consider how the mode of data collection (Internet vs. paper) alters individuals’ responses to different types of survey questions, including subjective, recall, and factual questions. The authors isolate the measurement effect of the mode from the sample selection effect by exploiting predata in a convenience consumer panel. The authors propose using panelists’ reward point balance as exclusion restriction to correct for differing response probabilities by mode, because the reward point balance depends on the timing of the survey invitations and is a source of random variation in response incentive. The authors evaluate average and quantile measurement effects in a mixed-mode Web/paper survey and find statistically significant evidence of mode effects in subjective and recall questions.
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Sampling units for the 2013 Methods-of-Payment survey were selected through an approximate stratified two-stage sampling design. To compensate for nonresponse and noncoverage and…
Abstract
Sampling units for the 2013 Methods-of-Payment survey were selected through an approximate stratified two-stage sampling design. To compensate for nonresponse and noncoverage and ensure consistency with external population counts, the observations are weighted through a raking procedure. We apply bootstrap resampling methods to estimate the variance, allowing for randomness from both the sampling design and raking procedure. We find that the variance is smaller when estimated through the bootstrap resampling method than through the naive linearization method, where the latter does not take into account the correlation between the variables used for weighting and the outcome variable of interest.
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Lincoln G. Craton and Geoffrey P. Lantos
The purpose of this paper is to identify the causes and implications of potential negative consumer response to music in broadcast commercials. It aims to accomplish this by…
Abstract
Purpose
The purpose of this paper is to identify the causes and implications of potential negative consumer response to music in broadcast commercials. It aims to accomplish this by introducing a new consumer response variable, attitude toward the advertising music (Aam) and relating Aam's components to advertising goals. It also aims to propose that Aam is a significant component of attitude toward the ad (Aad).
Design/methodology/approach
The paper takes the form of an integrative review of the relevant literatures in the psychology of music, consumer marketing, and advertising to formulate Aam.
Findings
Favorable Aam is a necessary but insufficient condition for favorable Aad in ads employing music. Furthermore, a negative Aam might cause a negative Aad. Given the numerous possible negative responses to music in a TV or radio commercial, achieving a favorable Aam among most target audience members is very challenging, especially when music‐message fit is lacking.
Practical implications
The paper offers cautionary advice for advertisers using music and directions for future research.
Originality/value
The paper provides a novel integration of literatures in psychology and marketing/advertising. Whereas most scholars and practitioners assume that music adds value to commercials, the authors demonstrate key ways in which music can cause adverse listener reactions.
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Antony J. Drew and Anton P. Kriz
Institutional economics at the societal level focuses on the examination of interpersonal and impersonal economic, political and social institutions within a given polity and how…
Abstract
Institutional economics at the societal level focuses on the examination of interpersonal and impersonal economic, political and social institutions within a given polity and how such institutions might change and evolve over time. Such examination is critical to both international business scholars and practitioners if they are to successfully navigate variations in the rules of the game in international trade and commerce. Whilst institutional economics offers an immense body of literature on institutions, it offers surprisingly few theoretical or conceptual tools for empirical analysis. This chapter discusses five extant frameworks and proposes an ontological theoretical framework developed from interdisciplinary sources to underpin extant frameworks and thereby guide international business researchers in designing more effective research instruments for examining institutional change across and between cultures.
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management…
Abstract
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management Volumes 8‐17; Structural Survey Volumes 8‐17.
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐17; Journal of Property Investment & Finance Volumes 8‐17; Property Management Volumes 8‐17; Structural Survey Volumes 8‐17.
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management…
Abstract
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.