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This chapter explores the recent successes and lingering challenges of diversity, equity, and inclusion (DEI) efforts in the US craft beer industry. It is structured around a conversation with an industry leader – Jess Griego of Bosque Brewing – who has gained national recognition for championing these causes. The chapter is organised around three primary themes: (1) DEI initiatives at Bosque brewery, (2) the pushback the brewery has received for engaging in these types of initiatives, and (3) Ms Griego’s vision for social change within the industry.