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The objective of the research is to explore the importance of online reputation management through some core concepts: technologies and entrepreneurship. Specifically, the research will explore how in a tourism ecosystem context, it is strategically relevant through the use of Big Data Analytics (BDA) to manage and improve online reputation management. An emphasis will also be placed on the concept of entrepreneurship and dynamic capabilities. Finally, the research also explores empowerment issue to shed some considerations on the development of tourists' online reviews.