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The importance of tourism for France's economy and society means that proper knowledge of tourism flows is essential. But designing a measuring system and periodic gathering of statistical data raise several difficulties. First, tourism is, by definition, based on movement, and all phenomena involving movement are difficult to measure. Second, there are many different forms of tourism, including holidays and business trips, short and long stays and so forth. Third, the notion of tourism flows has different meanings for those in charge of road, rail or air traffic management, and for those in charge of tourist visits.

This paper first discusses the ambiguities of the notions used in tourism studies. It emphasises the distinction between tourist flows along transportation routes and those in specific places. It then reviews the proper calculation rules for each of the geographical objects used for measuring tourism phenomena, which are primarily lines and areas. It also addresses some of the problems raised by the failure to comply with these rules in published information.

Third, this paper presents the various systems used to measure tourist flows and inflows, and discusses their usefulness and limitations, before discussing some new developments in the field.

Finally, it examines the potential value of modern communication technologies for mobility studies. More specifically, it raises the issue of striking the right balance between statistical accuracy and individual freedom.