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Due to its contribution to poverty reduction, which is one of the United Nations’ Sustainable Development Goals, inclusive finance is an issue of discussion. By using a bibliometric analysis approach, this study conducts performance analysis and keyword co-occurrences analysis under VOS viewer to synthesize the characteristics and essential dimensions of financial inclusion in Asia. This research studies 1,072 articles contributed by 1,928 authors, during the years 2005–2022. Numerous figures and networks are provided in order to comprehend publication trends, influential authors and their affiliations and countries, influential publications, and keyword occurrences. Six clusters were discovered, and financial inclusion is in the same cluster as financial literacy and financial service. This research will provide valuable insights for governments, regional authorities, and academic researchers, enabling them to enhance their comprehension of Asian financial inclusion and identify prospective avenues for future research. Ahead of this research, a comprehensive bibliometric analysis of financial inclusion in Asian countries has not been conducted, as far as the authors’ knowledge goes. The study offers a comprehensive overview of financial inclusion in Asia and reveals insights into the field’s crucial messages. Future researchers can use this knowledge to obtain a deeper understanding of the field.

The aim of this study is to investigate the effects of different virtual product experiences (VPEs, interpersonal and machine) on sense of virtual community (SOVC) for consumers. Furthermore, parasocial interaction (PSI) and the sequence of VPEs likely moderate the relationship between different combinations of VPEs and SOVC.

The study employed a factorial online experimental design: 8 (combinations of VPEs, between subjects) x 2 (sequences of VPEs, between subjects). Participants were randomly assigned to the 16 groups.

The results show that with a high degree of PSI, the “escapism + social” VPEs group has the greatest beneficial effects on SOVC, whereas with a low degree of PSI, the “aesthetics + information” VPEs group has the greatest beneficial effects on SOVC. Besides, in VPES sequence 1 (interpersonal → machine), the “escapism + social” VPEs group has a greater effect on SOVC, whereas in sequence 2 (machine → interpersonal), there was no statistically significant difference for VPEs combinations relative to SOVC.

This study determines that consumers with different degrees of PSI differ from one another regarding their interactions with web sites and communities. Therefore, the characteristics of PSI provide manufacturers with various marketing strategies for interaction. The combinations and sequences of interpersonal and machine VPEs in this study can provide manufacturers with suggestions for appropriate online shopping web site design.

Although the importance of these virtual experiences is continuously increasing, there is still a lack of studies that empirically analyze from the combinations of machine interaction and interpersonal interaction of VPEs of the effects on consumer behavior.