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The ability of foreign banks to market their services by establishing a physical presence in US markets to a great extent depends upon US legislative enactments, regulatory actions, and judicial interpretations, all of which have been subject to significant change since the late 1980s. Examines recent changes in the US regulatory structure that will have an impact on the operations and marketing strategy of agencies, branches and subsidiaries of foreign banks in US markets. The major focus is on PL 102‐242 which was signed into law in December 1991, regulatory changes designed to implement G‐10 risk‐based capital adequacy guidelines, and other regulatory efforts to impose prudential bank management policies on the US financial services sector. In general, the thrust of the legislative‐regulatory changes will be to increase the sensitivity of banks to the risk associated with their activities. This, in turn, will require a modified marketing strategy to accommodate changes in profit opportunities and in bank customers.

Foreign commercial banks seeking to establish a multi‐state presence in the US have followed different approaches, including the use of loan production offices (LPOs) examined here. These are used primarily to facilitate off‐premise lending to borrowers outside the local service area, and are authorised to undertake all aspects of loan production except final approval and disbursement of funds. The policies regarding LPOs established by different states vary from complete prohibition to virtually unrestricted entry.

The International Banking Act (IBA) of 1978 sharply restricted the ability of foreign banks to establish offices in more than one state. Yet during the late 1970s and early 1980s barriers to interstate banking with regard to US financial institutions were beginning to fall. The most important fact that contributed to foreign bank involvement in interstate commerce was the grandfather provision, which permitted multistate networks to remain in operation. New interstate banking has been curbed by restrictions on full‐service offices, but it has continued to develop through Edge‐Act Corporations, bank holding companies and the use of non‐bank banks. Interstate banking is likely to benefit the public and will probably continue to expand but at a slower rate and more in line with that of US banks.

US money and capital markets have changed dramatically over the past 25 years. Despite the change and uncertainty, lending activities of branches and agencies continued to expand in US markets through the early 1990s. The focus of lending by agencies and branches of foreign banks has been altered to accommodate their overall growth. The largest relative gain in loan activities of foreign banks has been in real estate and business loans. In addition, loans to other financial institutions have declined in relative terms. The change in lending activities is consistent with what has been termed a commercial‐industrial strategy, one of several unique marketing strategies that have been employed by major US banks.

Recreancy is a concept that received William R. Freudenburg’s studied attention. Freudenburg moved beyond its conventional meaning – shirking duty – to a larger realm of irresponsibility by public actors who breach a societal trust they assume. This research focuses on the issue of “Peak Farmland,” a rendering of global carrying capacity that, we suggest, qualifies for what Freudenburg called “privileged discourse” and possibly recreancy. Scholars identified with dematerialized progress argue that finite farmland in the face of increasing population will improve human welfare and spare land for nature. This iconoclasm presents an arena for testing academic probity with respect to global food security. After an overview of past carrying capacity debates, we summarize the “Peak Farmland” position of the dematerialization school and suggest an important blind spot: the dematerialization of the global land base itself. Gathering the results of multiple studies on land loss, we offer evidence that the world’s warehouse of productive land is not just peaking but eroding on a grand scale. Ignoring this form of dematerialization while proclaiming nearly unlimited carrying capacity for Earth’s denizens strains the meaning of responsible scholarship.

This study aims to examine the effects of celebrity negative publicity on attitude towards brand, corporation, brand reputation and corporate reputation, both directly and through the moderating effects of social media involvement, brand commitment, identification and attribution (both types). Associative network theory has been used to explain these effects.

A quantitative survey of 550 respondents was carried out in London and surrounding areas. Structural equation modelling was used to analyse the data.

The findings suggest that celebrity negative publicity affects brand reputation and corporate reputation. Further, the moderating effects of social media involvement and brand commitment on attitude towards brand and corporation, identification on attitude towards brand, attribution types on attitude towards corporation were not found.

To the best of the authors’ knowledge, this is the first paper to examine the effects of celebrity negative publicity on attitudes towards brand, attitude towards corporation, brand reputation and corporation reputation, directly, and through the moderating effects of attribution (both types), identification, commitment and social media. Findings from this study will minimise the gap in the literature on the topic and will help managers and policymakers to understand the effects of celebrity negative publicity in detail.

COVID-19 and its measures such as physical distancing have shifted consumer payment behaviors toward cashless payment. Physical distancing is likely to remain a norm for some time to come and will be relevant in any future pandemics. This study aims to examine the impact of consumers’ perceived value of cashless payment on their use intention in the physical distancing context, with the mediating role of psychological safety and the moderating role of trust propensity.

This study used a survey method to obtain data from 690 consumers in an Asian emerging market, i.e. Vietnam. The data were analyzed using different statistical methods, including structural equation modeling.

Results show that perceived value of cashless payment positively affects use intention, and this effect is mediated by psychological safety. Furthermore, trust propensity has a positive moderating effect on the link between perceived value and psychological safety.

This study’s findings provide implications for retailers and other stakeholders in implementing and promoting cashless payment systems, especially in the physical distancing context.

This study is among the first attempt to explain the relationships between consumers’ perceptions, feelings of psychological safety and use intention toward cashless payment in the physical distancing context. The study’s findings may also be relevant to any future pandemics.

This paper aims to deepen the understanding of the marketing process and practices taking place during the initial stages of the company development, by revealing the distinct entrepreneurial marketing process and mix resulting from the entrepreneurs’ decision-making process.

Using the critical incident technique, the study analyzes 146 marketing decisions made by entrepreneurs. The resulting marketing activities are aligned in a process and compared with the mainstream managerial marketing process.

The results provide the basis for an entrepreneurial marketing framework with four phases: product creation – product–market fit – market expansion – refocus. An entrepreneurial marketing mix is also proposed, consisting of productisement, people and proof of value.

While the managerial marketing process is well established, the entrepreneurial marketing process remains largely uncharted. The framework provided contributes to identifying the main marketing concerns and understanding how the marketing process is implemented by entrepreneurs in the earlier phases of the firm. Practical suggestions are offered regarding the marketing operations of the new firms and the critical marketing aspects to consider.

The purpose of this paper is to understand the direct impact of social capital and the influence of market-based capabilities as intervening variables on the export performance of small and medium-sized enterprises (SMEs) in Ghana.

Questionnaire-based survey was used to collect data from top executives and senior managers of exporting companies in Ghana. Data obtained were analysed using the structural equation modelling.

The findings revealed that social capital of SMEs exert the greatest influence on their export performance. Innovation and marketing capabilities are also key drivers of export performance among SMEs as they fully mediate the social capital–export performance relationship. Notwithstanding, marketing capabilities appear to exert a greater influence than innovation capabilities on the export performance of SMEs.

The study used perceptual measures of international performance by managers of SMEs in the Ghanaian exporting sector making it difficult to determine respondent bias.

Managers of exporting firms should build stronger relationships with their customers and suppliers who contribute significantly to their export performance. SMEs would also have to hone their innovation and marketing skills as strategic components in enhancing their export performance.

Market-based resources such as marketing and innovation should not be taken for granted by SMEs in the export business.

The study offers some lessons on how small firms can sharpen their marketing and innovation capabilities to derive export performance benefits from social capital. Theoretically, while the findings offer strong evidence reinforcing the DC theory, an exploration of the nexus of the theories brings to the fore the need to reassess the resource-based view and SC theories.