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The communication concerning situations of project marketing (space industry, train construction, engineering, building construction, …) does not lead to a lot of researches and publications. An attempt will be made in this article, to establish the link between project and corporate communication considering the various steps in the development of a particular project strategy. This induces the development of the identity of the firm, the definition of the main targets (sociogram approach) and the development of particular tools at both an internal and an external level. It appeared in this study that the traditional communication mix arrives late after the management communication and the organizational communication. Concerning the tools, the relational network seems to be the best adapted to the particular situation and the targeting allows a good despatching of the resources at this level. The firms have in fact to develop both a functional and a relational positioning.

The purpose of this paper is to discuss the concept of project communication. What is currently understood by project communication? How and to what degree is it being discussed within the field of corporate communication and project management? And finally, what is the potential of interpersonal project communication?

Based on a literature review of the two above‐mentioned fields of research, the discussion of the potential of interpersonal project communication is put in relation to concepts of power relations in an organisation, use of networks in communication and the trends and perspectives in contemporary project management.

The term project communication is emerging in the literature on project management and has a very limited place in the literature on external corporate communication. In the literature on internal corporate communication there is no mentioning of project communication. Despite the acknowledged need to focus on communication as a whole in projects there is no indication in the literature that any collaboration exists between the field of corporate communication and the field of project management – creating a gap at the intersection of the two fields of research.

Given the early stage of this project, the empirical data collection has not yet taken place.

Using interpersonal project communication to strengthen project communication by integrating know‐how and principles from corporate communication.

The paper is of value by challenging the use of the term “project communication” and extending the concept by defining the aspect of interpersonal project communication and its potential in creating synthesis between the research fields corporate communication and project management.

To emphasise the important role of financial communication strategies implemented by companies during critical public share issues and identify their main characteristics.

A review of the available literature on the subject (1991‐2003) describes the risks brought about by public share issues, the main roles of the financial communication strategy and its targets. A qualitative investigation conducted in Belgian bank companies (by interviews) details the different financial communication strategies implemented during mergers and acquisitions.

Financial communication is not only concerned with financial figures and data, but has also a specific role in building the company's image, reputation and confidence. This is particularly true in case of mergers and acquisitions since these events can strongly affect the company's identity. Internal as well as external communications have to be considered. Some managerial implications are proposed.

The investigation was conducted in Belgian bank companies, which are not necessarily representative of the practices in other countries. Quantitative studies should be conducted in order to isolate impact of financial communication on mergers and acquisitions success.

An interesting approach of financial communication and a description of its role in reducing the risks brought about during critical public share issues such as mergers and acquisitions.

Financial communication is less developed than the other types of communications, but is quite so important. This paper contributes to a better understanding of the role of the financial communication as part of the global communication strategy.

This study aims to focus on a specific project marketing concept, i.e. “discontinuity,” and analyzes how this concept emerged in project marketing, becoming its key scholarly embodiment, how it became decoupled from the increasingly service-intensive project business practice and what the relevance of discontinuity is for project marketers moving forward.

This study is built on a systematic literature review of 31 years (1993–2023) of publishing data from major marketing and management journals.

This study provides three findings. First, the author reveals the risks related to marketing scholars and practitioners losing sight of each other as business practices evolve much faster than scholarly research can keep up. Second, the author highlights the role of interdisciplinary collaboration in advancing conceptual innovations. Finally, the research elucidates the need for broader metatheoretical reflection to keep this research tradition on an upward trajectory.

The aim of this study is not to criticize project marketing, as many strands of business-to-business (B2B) marketing face the same challenge, but to elucidate a need for conceptual innovations, collaboration with practitioners and other disciplines and broader metatheoretical reflection to keep this research tradition on an upward trajectory.

This study makes several contributions to the project marketing research tradition. First, it reviews the emergence and dissipation of the concept of discontinuity, drawing on semantical, etymological and epistemological insights. It also reflects on recent disruptions in the marketplace and envisions future research trajectories for this elusive concept. In addition, the author develops a conceptual framework that combines project types with exchange elements in project and service businesses. This conceptual framework helps elucidate what part of the exchange is continuing and what is discontinuing in the resulting business relationships. Furthermore, the research contributes to B2B marketing more broadly by highlighting the fleeting correspondence between theory and the real world. It underscores the need for constant updates to maintain relevance.

The purpose of this paper is to propose a model of financial communication to investigate the process of communicating risk signals between listed companies and their individual retail investors in initial public offerings (IPOs).

A survey study on individual IPO investors (n=212) in the Hong Kong Stock Exchange was conducted to examine how risk estimates of individual retail investors were affected by three factors of financial communication, namely organizational trust, organizational reputation and investors’ trust in the media specialists. Structural equation modeling analysis was conducted.

Respondents’ perceived risks of below-target returns and perceived risks of losses of principals were significantly affected by their perceived market risks. Respondents relied significantly on organizational trust to estimate their amounts of target returns and mitigate their perceived risks of losses of principals. Organizational reputation, which could be possibly reinforced by respondents’ trust in the media specialists, could enhance organizational trust.

Corporate communications practitioners should pay attention to the effect of perceived market risk on risk estimate. As organizational trust is a significant precondition of risk taking in IPOs, practitioners should rethink the effectiveness of financial communication in which organizational trust, organizational reputation and investors’ trust in the media specialists are interrelated.

There is a lack of research in financial communication from the organization-stakeholders perspective. This paper conceptualizes financial communication and provides insights to both scholars and practitioners in corporate communications on how significant factors of financial communication affect risk estimate in the financial market.

The purpose of this paper is to develop a synthesis for investor relations (IR) research on how to understand, conceptualize and build trust relationships between companies and the financial community within the practice of IR. In doing so, a working definition of the role of trust for IR, a conceptual model as well as strategies on how to establish, maintain and foster trust relationships within IR are proposed. Furthermore, a brief research alley is sketched to inspire more corporate communication scholars to conduct empirical studies in this field of research.

The paper is based on a thorough literature review on empirical and theoretical work in the field of IR, strategic financial communication as well as related disciplines such as public relations, marketing and business research. Furthermore, the literature from other disciplines dealing with trust in the organizational context (economics, psychology, sociology) has been reviewed to develop a working definition for the role of trust in IR.

The following supposition for the role of trust in IR has been worked out: “Trust relationships within investor relations manifest themselves on a micro-, meso-, and macro-level and involve interactions with various individual actors, groups of people, organizations, institutions, and systems. Within these trust interactions, investor relations presents itself simultaneously three-fold: as a discipline, an organization and as individual practitioners.”

To support the establishment, maintenance and fostering of trust relationships, IR needs to provide honest, transparent, comprehensive and coherent information to be in continuous, direct and mutual contact with stakeholders (e.g. investors, analysts, CEOs) and to endeavor a fair representation of the company in the media and among the public.

Facing recent changes in the media, regulatory and corporate environment, this conceptual paper provides a thorough discussion of the role of trust in the field of IR. The working definition, the conceptual model as well as the practical strategies to build trust relationships provided in this paper might help IR to overcome these challenges. The call for more research in this area and the actual employment of the suggested trust building strategies might contribute to fostering trust relationships in the financial markets, thereby contributing to a more sustainable financial system in the long run.

Innovations, coupled with the advancement of new information and communication technologies (ICTs) and the evolution of the internet, have had a profound impact on the structure of firms and have altered the decision‐making process. In the new economic and social environment, the understanding of the developments and transformations undergone by ICTs with the advancement of social networks and Web 3.0 technology is vital because of the influence of recent innovations in the competitiveness of organizations. The aim of this paper is to achieve an in‐depth understanding of the new environment that has emerged with these developments.

The study focuses on the use of social networks and the conception of the corresponding new business models, highlighting the importance of community managers and crowdsourcing processes.

The paper explores the possible sources of competitive advantages open to organizations in the light of recent innovations, and highlights the developments that they should implement to improve the decision management process and exploit new situations.

The paper analyzes the impact of social networks and Web 3.0 technology in the management and marketing of organizations, highlighting certain mechanisms to improve competitive advantages for organizations.

The impact of social networks and Web 3.0 technology on organizations has not been analyzed in the literature. The paper also highlights the importance of community managers and crowdsourcing processes in coping with the new environment.

The purpose of this paper is to examine the effect of project communication on project‐stakeholder commitment. Earlier studies have emphasized the significant influence of project‐stakeholder commitment to project success; and to date, lack of stakeholder commitment is still listed as a key cause of project failure. In an effort to improve project stakeholder commitment, the paper investigated project communication as a key antecedent of project‐stakeholder commitment.

The study adopted a cross sectional study design and results were drawn from a sample of 92 citizenship projects conducted by 16 commercial banks in Uganda. Data collection was based on a specific type of project in order to obtain context‐specific responses.

The results obtained after running a hierarchical regression indicated that intra‐project communication and extra‐project communication had a positive combined predictive potential of project‐stakeholder commitment with a Beta coefficient of 0.54. It was recommended that project management should create an atmosphere for effective project communication as one of the primary means of ensuring commitment of various project‐stakeholder commitment.

This is the first paper to document the effect of project communication on stakeholder commitment in Uganda. Many people in projects in Uganda have lacked commitment to projects due to inadequate information, attributable to gaps in the communication system. The results indicate that project communication has implications for project commitment.

This paper aims to systematize the contextual factors that influence the intention to use citizens and governments-initiated platforms, presenting them as non-functional requirements (NFRs), to facilitate their understanding to implementers.

A systematic mapping of the literature was done to identify the contextual factors from citizens and governments (C2G) adoption, followed by a survey applied to 938 potential users of this type of technology. The results were analyzed through logistic regression to understand the impact of the contextual factors on the intention to use C2G platforms and then those contextual factors were formalized as NFRs represented by a Softgoal Interdependence Graph.

Among the results, the most prominent factors were the influence of the “users perceived contribution” and the “citizens concern about the city conditions”. Finally, some strategies are suggested to help public managers and developers to optimize the factors that have shown to be significant.

This study can support e-gov policies in the implementation of C2G platforms because several municipalities need assistance in taking actions to foster greater citizens’ engagement. An example of this type of contribution is the indication of the factors of greatest impact in the adoption of use and the indication of paths to be followed if the manager and developers decide to focus on each of them.

The identification of several contextual factors which influence C2G platforms adoption and their systematization with the purpose of jointly visualizing and evaluating them.

The first public share offer represents a crucial step in the life of a company. When the firm places shares linked to its business activity on sale in the financial markets, it is taking a strategic decision of major importance because this is going to involve shareholders who will subsequently become real partners in the organisation. This paper attempts to determine the place of financial communication in the company with regard to its general situation.

Analyses the key role played by the financial communicator and the organisation he represents in determining the type of communication needed so as to prepare for the first public share issue. Examines the initial results of a quantitative analysis (carried out by means of a questionnaire) of the importance attached to financial communication by managers of firms present on the Belgian financial market.

Financial communication is a form of communication that is still growing. The appearance of new technological tools seems favourable to this development. It seems that the information obtained by means of the questionnaire confirms not only the theoretical approach concerning the various targets, but also the role played by some specific players such as the press. It also seems that the development of the internet allows one to devise elaborate new approaches to the question so that one can contact a lot of people (more often with the same message) everywhere in the world and at a price which is reasonable. It is also interesting to confirm the attention given to specific events in the financial life of a firm. As a matter of fact, the budget allocated to financial communication is almost doubled in the case of a public offering.

The initial results are not representative enough to allow the drawing of conclusions about the global population of firms concerned.

The present paper can be envisaged as a pilot study insofar as it allows one to highlight certain development axes which could be interesting, such as the impact of new technologies on financial communication or the influence of the various stakeholders on a share issue and in its future enhanced value on the market.