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Article
Publication date: 25 January 2022

Kirpa Chandan, Carmel Kealey, Patrick Timpson and Brian Murphy

This study investigates a blended learning model which incorporates online learning for a competency-focused, work-based learning (WBL) programme within allied healthcare. The…

Abstract

Purpose

This study investigates a blended learning model which incorporates online learning for a competency-focused, work-based learning (WBL) programme within allied healthcare. The case-study is centred on hearing aid audiology.

Design/methodology/approach

The study evaluated the feedback received through a tripartite group of stakeholders (learners, academic staff and employers).

Findings

Results showed that although there was universal support for blended learning, incorporating online learning, each stakeholder contributed different perspectives. The authors identified that in terms of curriculum design, a comprehensive analysis of the holistic perspective across all stakeholders is essential to ascertain the suitability of this learning mode for WBL. The study may provide the basis of a preparatory framework for the development of a generic, competency-focused model that can be applied across allied healthcare WBL programmes.

Originality/value

Although previous studies of WBL have been reported, to the knowledge of the authors, there is no current reference in the literature to studies that examine thematic areas relevant to all three stakeholders across a programme of this nature in hearing aid audiology.

Details

Higher Education, Skills and Work-Based Learning, vol. 12 no. 4
Type: Research Article
ISSN: 2042-3896

Keywords

Article
Publication date: 1 September 2005

Brian Murphy, Paul Maguiness, Chris Pescott, Soren Wislang, Jingwu Ma and Rongmei Wang

To measure marketing performance in a holistic sense.

7858

Abstract

Purpose

To measure marketing performance in a holistic sense.

Design/methodology/approach

To augment the prevailing customer relationship marketing paradigm, a holistic stakeholder relationship marketing paradigm is proposed in which holistic marketing performance is reflected in the delivery of long‐term economic, social, and environmental value to customer, employee, supplier, community, and shareholder stakeholders of a business in order to enhance sustainable financial performance. Present stakeholder attitudes are measured in a stakeholder performance appraisal within a stakeholder relationship marketing model, as timely, early warning signals of future stakeholder behaviour and concomitant future business performance.

Findings

Stakeholder performance appraisal results to date indicate that a holistic stakeholder relationship marketing orientation that incorporates triple bottom line philosophy significantly enhances business financial performance beyond that achieved by a customer relationship marketing orientation.

Research limitations/implications

The stakeholder performance appraisal has been applied to only 33 businesses to date providing scope for wider application of this measurement system to demonstrate its practical usefulness in measuring holistic marketing performance and future financial performance.

Practical implications

The stakeholder performance appraisal provides a perceptual overview of holistic marketing performance and concomitant business financial performance from stakeholders in terms of quantitative ratings of economic, social and environmental performance, and qualitative strengths, weaknesses, opportunities and threats. These data enable a business to plan stakeholder relationship marketing strategies to enhance performance and to predict future financial performance.

Originality/value

The stakeholder relationship marketing model and the stakeholder performance appraisal are new, unique, managerially useful additions to existing stakeholder models and metrics.

Details

European Journal of Marketing, vol. 39 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 January 2006

Brian Murphy and Rongmei Wang

The purpose of this paper is to evaluate the applicability of the stakeholder relationship marketing model, a new marketing model, to Chinese businesses.

8367

Abstract

Purpose

The purpose of this paper is to evaluate the applicability of the stakeholder relationship marketing model, a new marketing model, to Chinese businesses.

Design/methodology/approach

Within the stakeholder relationship marketing model holistic marketing performance is reflected in the delivery of long‐term economic, social, and environmental value to customer, employee, supplier, community, and shareholder stakeholders of a business in order to enhance sustainable financial performance. Stakeholder relationship marketing performance is measured in a stakeholder performance appraisal. The applicability of the Western stakeholder relationship marketing model in the Chinese context is tested by undertaking stakeholder performance appraisals on two Chinese businesses.

Findings

Results show that the performance of the two Chinese businesses is in line with the 57 Western businesses in the Future Research Group stakeholder performance appraisal benchmark database, and that the stakeholder relationship marketing model is applicable to the Chinese context both philosophically and practically.

Research limitations/implications

The results can be considered as an indicative evaluation of stakeholder relationship marketing in China as a foundation for definitive validation from planned research on more Chinese businesses.

Practical implications

The stakeholder performance appraisal provides Chinese businesses with a perceptual overview of holistic marketing performance and concomitant business financial performance from stakeholders. These data enable Chinese businesses, like their Western counterparts, to plan stakeholder relationship marketing strategies to enhance marketing performance and to predict future financial performance.

Originality/value

This study extends the newly developed stakeholder relationship marketing model from a Western context to the Chinese context and demonstrates the congruence between Western and Chinese holistic business philosophy.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 18 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Abstract

Details

Modelling Our Future: Population Ageing, Health and Aged Care
Type: Book
ISBN: 978-1-84950-808-7

Abstract

Details

Corporate Fraud Exposed
Type: Book
ISBN: 978-1-78973-418-8

Abstract

Details

Corporate Fraud Exposed
Type: Book
ISBN: 978-1-78973-418-8

Article
Publication date: 1 September 1993

Helicopter pilots carrying out search and rescue missions in zero visibility or a force eight gale rely totally on their electronic flight control systems. Few of those pilots…

Abstract

Helicopter pilots carrying out search and rescue missions in zero visibility or a force eight gale rely totally on their electronic flight control systems. Few of those pilots, however, are aware that their remarkable safety record is due in part to the work of Pam Smith, one of the most outstanding systems engineers in the field of helicopter flight control. This week, Pam's achievements over the past 22 years have been recognised with the award of an MBE in the Queen's Birthday Honours.

Details

Aircraft Engineering and Aerospace Technology, vol. 65 no. 9/10
Type: Research Article
ISSN: 0002-2667

Article
Publication date: 1 February 1988

Brian P. Murphy and Richard A. Swanson

There are many reasons for engaging in evaluating training and development (T&D). One reason would be to keep a complete, accurate, and detailed account of the satisfaction…

Abstract

There are many reasons for engaging in evaluating training and development (T&D). One reason would be to keep a complete, accurate, and detailed account of the satisfaction, learning, and performance resulting from every T&D programme. This is typically the view of the evaluation expert who sees evaluation as central to the T&D process. This view usually is expensive in terms of time and money.

Details

Journal of European Industrial Training, vol. 12 no. 2
Type: Research Article
ISSN: 0309-0590

Article
Publication date: 1 September 1999

Michael R. Smith

Focuses on the approach to interpreting earnings equality found in the writings of a variety of economists and in particular, technological change and its effects on the demand…

Abstract

Focuses on the approach to interpreting earnings equality found in the writings of a variety of economists and in particular, technological change and its effects on the demand skill resulting in earning inequality. Argues that the evidence in favour of the technological effect is weak and presents some alternatives for further consideration.

Details

International Journal of Sociology and Social Policy, vol. 19 no. 9/10/11
Type: Research Article
ISSN: 0144-333X

Keywords

Book part
Publication date: 24 November 2022

Steven Gerrard

The 1980s saw both a return and rise to box office prominence of the once-popular Sword and Sorcery genre. Following on from Arnold Schwarzenegger's performance as Conan the…

Abstract

The 1980s saw both a return and rise to box office prominence of the once-popular Sword and Sorcery genre. Following on from Arnold Schwarzenegger's performance as Conan the Barbarian (1982), a raft of imitators followed. On the one hand, there were films like Krull (1983) and He-Man and the Masters of the Universe (1983) with their big budgets and excellent casts. On the other were their ‘spaghetti’ variations, such as Conquest (1983), Hercules (1983) and the Ator (1982–1990) series, where poor production values, doleful acting, and even more atrocious dubbing remained more frightening than any monsters the hero encountered.

For the most part, the sword and sorcery genre predominantly focused on the male in the canon. However, using Yvonne Tasker's (1993) work on spectacular and hard bodies in action cinema, this chapter will provide an analysis of how female characters in the sword and sorcery genre are portrayed, using Barbarian Queen (1985) as a case study.

Details

Gender and Action Films 1980-2000
Type: Book
ISBN: 978-1-80117-506-7

Keywords

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