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The purpose of this study is to explore whether five factors drawn from the unified theory of acceptance and use of technology (UTAUT) and UTAUT2 significantly influence customers' intention to use hotel in-room voice assistants (VAs). It further examined culture as a moderator of the relationships between the five factors and customers' intention to use.

The authors collected data from US and Singapore to examine cultural differences in customer acceptance of in-room VAs. All hypotheses were tested via structural equation modeling and multi-group analysis.

The results showed that performance expectancy, social influence and hedonic motivation significantly affected customers' intentions to use in-room VAs, while effort expectancy and facilitating conditions did not. The results confirmed that culture did not play a substantial role in moderating the relationships between these factors and intentions to use.

This study established that the instrument and structural paths in the research model were equivalent across two samples from different countries. The findings may not generalize to other countries as the data arises from customers in the US and Singapore.

The findings provide important implications for hotel operators and vendors seeking to enhance customer acceptance of in-room voice technology.

This study addresses the gaps of extant research by developing and testing a research model to better understand the influential factors of in-room VA adoption within the hotel domain.

The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies.

Study 1 compares physical characteristics of males in visually oriented US (Instagram) and Chinese (Weibo) social media posts promoting global luxury fashion magazine brands (e.g. Vogue, Cosmopolitan, GQ and Esquire). Study 2 examines the prevalence of and Chinese consumers’ responses (reposts, comments and likes) to different masculinities depicted in luxury fashion brand-sponsored Weibo posts.

Male portrayals for Chinese audiences feature more characteristics associated with emerging East Asian hybrid masculinities – “Little Fresh Meat” (LFM) and “Old Grilled Meat” (OGM) – than associated with global or regional hegemonic masculinity (i.e. the scholarly Wén and action-oriented Wu). Wén remains common in social media posts for luxury fashion goods, but LFM and OGM engender more consumer responses.

Chinese luxury fashion marketing depicts masculinity more similarly to other East Asian marketing than to Western marketing. Some luxury fashion brands are struggling for acceptance among Chinese youth. Luxury fashion marketers should incorporate hybrid rather than hegemonic masculinities to prompt more favorable responses among Chinese consumers, especially younger female target markets.

Growing female occupational and consumer power and shifting male employment from blue-collar to white-collar jobs have influenced media portrayals of masculinity. Social media marketing for luxury fashion brands demonstrates the prevalence and appeal of hybrid masculinities in China.

This study aims to design a femoral component with minimum volume and maximum safety coefficient. Total knee prosthesis is a well-established therapy in arthroplasty applications. And in particular, with respect to damaged or weakened cartilage, new prostheses are being manufactured from bio-materials which are compatible with the human body to replace these damages. A new universal method (design method requiring optimum volume and safety [DMROVAS]) was propounded to find the optimum design parameters of tibial component.

The design montage was analyzed via the finite element method (FEM). To ensure the stability of the prosthesis, the maximum stress angle and magnitude of the force on the knee were taken into consideration. In the analysis process, results revealed two different maximum stress areas which were supported by case reports in the literature. Variations of maximum stress, safety factor and weight were revealed by FEM analysis, and ANOVA was used to determine the F force percentage for each of the design parameters.

Optimal design parameter levels were chosen for the individual’s minimum weight. Stress maps were constructed to optimize design choices that enabled further enhancement of the design models. The safety factor variation (SFV) of 5.73 was obtained for the volume of 39,219 mL for a region which had maximum stress. At the same time, for a maximum SFV and at the same time an average weight, values of 37,308 mL and 5.8 for volume and SFV were attained, respectively, using statistical methods.

This proposed optimal design development method is new and one that can be used for many biomechanical products and universal industrial designs.

Freight transportation practices accounted for a significant share of environmental degradation and climate change over the years. Therefore, environmentally responsible transport practices (ERTPs) become a serious concern of freight shippers and transport service providers. Past studies generally ignored the assessment of ERTPs of freight transport companies during a transport service contract. To bridge the above literature gap, this paper proposed a hierarchical framework for evaluating freight transport companies based on ERTPs.

In a data-driven decision-making environment, transport firm selection is affected by multiple expert inputs, lack of information availability, decision-making ambiguity and background of experts. The evaluation of such decisions requires a multi-criteria decision-making method under a group decision-making approach. This paper used a data-driven method based on the intuitionistic fuzzy-set-based analytic hierarchy process (IF-AHP) and VIseKriterijumska Kompromisno Rangiranje (IF-VIKOR) method. The applicability of the proposed framework is validated with the Indian freight transport industry.

The result analysis shows that environmental knowledge sharing among freight transport actors, quality of organizations human resource, collaborative green awareness training programs, promoting environmental awareness program for employees and compliance of government transport emission law and practice have been ranked top five ERTPs which significantly contribute to the environmental sustainability of freight transport industry. The proposed framework also ranked freight transport companies based on ERTPs.

This research is expected to provide a reference to develop ERTPs in the emerging economies freight transport industry and contribute to the development of a sustainable freight transport system.

This study assesses the environmental responsibility of the freight transportation industry. The emerging economies logistics planners can use proposed framework for assessing the performance of freight transportation companies based on ERTPs.

In industrial applications, formaldehyde-based wood adhesives have been used extensively because of their low costs and high reactivity. However, their real-world applications are hindered by some main bottlenecks, especially the formaldehyde emission and usage of nonrenewable raw materials. The purpose of this study is the development of sustainable and formaldehyde-free wood adhesive formulation.

In this study, starch and tannin-based wood adhesive were synthesized. Chemical structures and thermal properties of the prepared bio-based resin formulations were elucidated by using Fourier transform infrared and differential scanning calorimetry analysis, respectively. Laboratory scale particleboard production was carried out to determine the performance of the developed resin formulations. Obtained results were evaluated in dry medium (P2) according to European norms EN 312 (2010). Furthermore, the board formaldehyde content was determined by using the perforator method according to the European Norm EN 12460-5.

The results show that the improved starch and tannin-based wood adhesives were successful in their adhesive capacity, and the formaldehyde content of the final product was obtained as low as 0.75 mg/100 g. This paper highlights that the presented adhesive formulations could be a potential eco-friendly and cost-effective alternative to the formaldehyde-based wood adhesives for interior particleboard production.

Starch-based resins in the liquid form needed to be continuously mixed throughout their shelf life to prevent the starch from settling because it was not possible to dissolve the precipitated starch again after a while. For this reason, starch was given to the chips in powder form while preparing the particleboard.

In conclusion, this study shows that the developed bio-based resin formulations have a high potential to be used for producing interior-grade particleboards instead of commercial formaldehyde-based wood adhesives because the obtained results generally satisfied the interior grade particleboard requirements according to European norms EN 312, P2 class (2010). In addition, it was determined that the produced boards had significantly low formaldehyde content. The low formaldehyde content of the final boards was not because of the resin but because of the natural structure of the wood raw material, press parameters and environmental factors.

The developed bio-based resin system made it possible to obtain boards with significantly low formaldehyde content compared to commercial resins.

The developed bio-based resin formulation made it possible to produce laboratory-scale board prototypes at lower press factors and board densities compared to their counterparts.

The purpose of the study was to prepare melamine-urea-formaldehyde (MUF) resin that would be resistant to boiling water and high temperature and exhibit low formaldehyde emission.

The authors prepared MUF resin with different F/(M + U) and changed the amount of melamine added, through the analysis of MUF resin properties to get the best reaction parameters, and used different amino acid cure systems including NH₄Cl cured the resin.

Resin’s heat resistance and water resistance are mainly determined by the amount of melamine added, and formaldehyde emission of the plywood can be changed by adjusting F/(M + U). The peak temperature of the curing agent-cured resin increases as compared with the self-curing resin. Stronger the acidity of curing agent, faster the viscosity increased in probation period and lower the bonding strength and heat resistance of the resin.

Melamine improves the heat resistance and water resistance of the resin. When the amount of melamine is more than a certain value, water resistance of the resin decreased.

MUF resin that is resistant to boiling water and exhibits low formaldehyde emission can be used in high temperature, high humidity and strict formaldehyde emission environment and can also be combined with other materials.

It was helpful to reduce the effect of formaldehyde emission on people’s health and environmental pollution and is also beneficial for the expansion of the application range of aldehyde resin.

The originality is twofold: the influence of the acid strength of curing agent on the bonding strength of the resin adhesive and the method for preparing high performance MUF resin by following the traditional process.

This study aims to develop a cause-effect relationship between criteria that contribute to water security using the Intuitionistic Fuzzy-Decision-Making Trial and Evaluation Laboratory (IF-DEMATEL) method. Differently from the typical DEMATEL which utilizes crisp numbers, this modification introduces intuitionistic fuzzy numbers (IFNs) to enhance judgments in a group decision-making environment. In particular, the linguistic variables used in IF-DEMATEL are defined using the concept of three-tuple of IFNs.

Data with the linguistic variable “influence” were collected from a group of experts in water security via personal unstructured interviews. Seven water security criteria are considered in this study. Computational software was employed to execute the computational procedures of the IF-DEMATEL method. It is anticipated that by taking into account the hesitation degree of IFNs will reflect the scenario in real life, which could lead to precise decision-making.

The results show that “Over-Abstraction”, “Saltwater Intrusion” and “Limited Infrastructures” are the cause criteria that contribute to water security. In addition, the relationship map of influence shows that “Water Pollution” and “Rapid Urbanization” are the most vulnerable criteria as these two criteria are most easily affected by other criteria in a unidirectional relation.

It is anticipated that these findings will serve as useful references for water security management and policymakers.

The present study makes a noteworthy contribution to the modification of DEMATEL where three-tuple of intuitionistic fuzzy numbers are considered in the computations. The present study also provides additional evidence with respect to factors that contribute to water security.

This chapter has two major objectives. It discusses the political leadership in Thailand in terms of historical development and examines the role adaptation of Thai elites in order to respond to different demands from various sectors in the society. The chapter concludes that political leaders have to adjust their roles to cope and to survive. Apart from the old bureaucratic elites, both military and civil, there are also some other stakeholders who have become stronger over time, making more demands on political leaders (and, consequently, on the state apparatus). In reaction to these stakeholders, political leaders have used public administration reforms and initiated public policies to gain more capacity to lead.

The purpose of this research paper focused on studying the role of activated carbons (ACs), which were synthesized from long-chain aldehyde-based xerogels (Xs-AC), as benefit additives to enhance the application of a low-cost urea formaldehyde (UF) adhesive for production of rice straw (RS) composites complying with both the standard specifications of particle-board type and the board produced from using conventional adhesive of RS fibers (methylene diphenyl diisocyanate, MDI). The results are supported by differential scanning calorimetry (DSC) analysis, which indicated the curing and interaction of RS fibers with the adhesive systems.

RS-based composites of particle-board type were prepared from applying new Xs-AC–UF adhesive systems to RS particles. For comparison, particle boards by using commercial UF and 4 per cent MDI were also prepared. To clear the beneficial effect of X-ACs as new HCHO (formaldehyde)-scavengers, the properties of the resulted boards were compared with those produced from the previous investigated scavenger: amide-containing starch-UF (AM/St–UF), and treated RS. DSC analysis was performed on the RS adhesive system, to follow the curing and the interaction behavior of UF with fibers in the presence of Xs-ACs.

The promising results obtained of RS particle boards from using the investigated new HCHO-scavenger are modulus of rupture (MOR) = 17.2 MPa, modulus of elasticity (MOE) = 4,689 MPa and internal bond (IB) strength = 0.49 MPa. While, the thickness swelling (TS) and maximum reduction in free-HCHO are 48.5 and 44.6 per cent, respectively; this reduction value specified the particle-board of E1-E2 type.

The X-AC-UF adhesive systems and treated RS provided particle boards with mechanical properties (MOR, MOE and IB) that met the standard specification values (class M-2 according to ANSI standard and P-2 according to EN standard requirements), together with maximum reduction in toxicity of UF. However, the resistance in water swelling property is weak and needs further study to be solved.

The incorporation of small percentage of new HCHO-scavenger (X-AC) to UF is an effective way to improve its thermal behavior. Moreover, the mechanical properties of agro-based composites based on the treated RS waste together with the X-AC-UF system exceeded those values of panels produced from (AM/St-UF) and also from (4 per cent MDI).

Incorporating the Xs-AC to commercial UF will be of benefit for saving the health of wood co-workers and motivating the wood mill to export its wood products, as well as minimizing the export of MDI.

This paper was based on enhancing the potential utilization of both undesirable RS agro wastes and environmentally unacceptable low-cost UF adhesive in the production of agro-composites that comply with the International Standard Specifications of particle board type. In this respect, a new HCHO-scavenger was synthesized and applied, based on AC from non-conventional xerogels. This study presents a solution to protect the environment from pollution, as a result of burning the undesirable RS, as well as to protect the workers and users of wood panels from exposure to the toxic and carcinogenic gas (formaldehyde). It also benefits in replacing the high cost of the RS adhesive (MDI) by using low-cost modified UF.