Search results

SheEO, established in 2015, is a new ecosystem empowering female entrepreneurs with funding, advice, and support. Based on the philosophy of Radical Generosity, and in four countries with plans to go global in the next decade, SheEO Ventures are crowd-funded and crowd-selected by women and focus on social impact to improve lives and change the world. Early results demonstrate the model’s effectiveness, both financially and in terms of social impact, as well as its global potential.

PaperChase is a Medline searching system designed for use by physicians and other health care professionals and students. It offers searching by subject headings, title words, author, journal title, year of publication, all of which can be combined using the Boolean operators AND, OR, and NOT. Unlike most Medline searching systems, PaperChase attempts to guide the user in developing a successful search strategy.

Provides an example of a firm’s use of distinguishing product attributes to engineer and nurture strong consumer‐brand relationships. Ty Inc., manufacturer of the popular Beanie Babies brand, has effectively engineered the brand to incorporate attributes of nostalgic value, personification, uniqueness, facilitation, engagement, aesthetic appeal, quality/excellence, association, social visibility and image congruence, and price risk. By incorporating these attributes and actively nurturing consumer‐brand relationships, Ty has benefited from greater customer satisfaction, which has led to higher purchase volumes, brand loyalty, and positive word‐of‐mouth communications. The straightforward methodology used to examine customer perceptions of Beanie Babies involved asking respondents to rate Beanie Babies on the ten characteristics associated with high‐involvement, relationship‐prone products. The same measurement approach could be easily replicated by managers of other firms to evaluate the relational potency of their own brands.

The University of Tennessee Medical Center in Knoxville (UTMC) Preston Medical Library (PML) and Health Information Center (HIC) has provided a novel contribution to increasing consumer health literacy and reducing health disparities in a unique variety of ways. UTMC librarians have used qualitative, quantitative, and practice-based methodology and research to demonstrate what a regional medical library working with internal and community partners can accomplish. At UTMC, there has been a focus on the value of health literacy for the patient, the clinician, and the health care system itself. In 1993, the UTMC PML began a consumer and patient health information service, which was the foundation for increasing consumer health literacy. In 2014, UTMC took a leading role in advancing consumer health literacy through the opening of the HIC, a patient- and family-focused library inside of UTMC. This chapter will focus on the PML’s history as a reliable resource in providing patients, family members, and the community with accurate and trustworthy health information, as well as the librarians’ role related to health literacy and health disparities through various initiatives and projects. Additionally, this chapter will highlight specific suggestions for libraries interested in starting similar initiatives, such as obtaining support from leadership, opportunities for funding, and how to address roadblocks.

In recent years the Minneapolis (Minnesota) Public Schools have displaced over 1,800 teachers and professional staff. While there is an extensive job loss literature, there is no information available on the adjustments encountered by displaced teachers. Survey data were obtained from a random sample of teachers and licensed staff who were downsized from 2000–2001 through 2003–2004. The majority of downsized teachers reported difficulty in finding another teaching position, in large part because many of them were laid-off during the summer after other districts had completed their hiring. Continuing lay-offs have cut deeper into the seniority roster, exacerbating job insecurity tension for downsizing survivors.

Assesses the place of Heinrich von Stackelberg in the history of ideas as reflected in the literature of economics. Uses evidence from three main sources: histories of economics, the periodical literature and doctoral dissertations to support the conclusion that Stackelberg already has an important and lasting place in the history of economic thought. Points out that the use of Stackelberg’s ideas and techniques is now as general and common as the use of those of Cournot, Walras, Pareto and Nash. Presents a short section devoted to his views on state control because these are so often misunderstood. Speculates on possible reasons why Stackelberg is not ranked more highly than he usually is.