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This research explores why tourists are dissatisfied in places considered “wonders of the world”. The authors ask if the place does not match visitors' expectations or if other factors spoil the experience.

The authors analysed the lowest-rated reviews of these wonders on TripAdvisor. The authors identified the main causes of complaints and the problems tourists faced. The authors grouped the complaints into categories and used CoDa.

The results indicate that dissatisfaction does not stem from unmet expectations regarding the monument itself, but rather from other factors related to the quality of the tourist service.

The findings of this research can be implemented in those tourist spots that, despite their global popularity, have considerable proportions of unhappy visitors, not due to the attraction itself, but to shortcomings in its administration.

This study provides a deeper insight into the causes of complaints about some of the most renowned monuments, regarded as extraordinary places, where high satisfaction levels would be anticipated. It also contributes theoretically to the literature on customer complaints in tourist places.

Airbnb is the peer-to-peer (P2P) accommodation platform that has attracted researchers’ attention during the past decade. The purpose of this paper attempts to illustrate the scarce research on P2P accommodation platforms other than Airbnb and to highlight the research gaps concerning these platforms.

This study starts by presenting a literature review on Airbnb based on several review papers about P2P accommodation sharing and conducts a quantitative comparative analysis between existing literature on Airbnb and other P2P accommodation platforms in Web of Science (WoS) using a keyword search.

Findings suggest that the literature regarding P2P accommodation platforms other than Airbnb is limited and that little is known about their possible impact on the collaborative tourism ecosystem. The analysis also suggests further research on P2P accommodation platforms to move on from an Airbnb-centric view and include other types of P2P accommodation platforms.

This paper compares the most common topics studied regarding Airbnb and other P2P accommodation platforms, highlighting the existence of other for-profit and non-profit accommodation platforms. It proposes new lines of research on different types of platforms such as the niche P2P accommodation platforms.

This chapter analyzes the pricing policy of hybrid P2P lodgings versus traditional hotels in relation to seasonality. A quantitative comparative analysis of room prices in Airbnb and hotel lodgings in the city of Barcelona was conducted across four different pairs or dates (peak versus low season) in one year. Overall, the study shows that Airbnb prices are significantly lower than those of hotels and that the former’s prices fluctuate very little, whereas hotels use yield or revenue management techniques to adjust prices in high and low seasons. This implies that relevant purchase behavioral changes may occur in terms of customers waiting until the last minute to book.

In this chapter, the analysis-action nexus will be addressed by reviewing studies from across the chapters. The broad themes covered have included governance and sustainability, consumer benefits and experiences, and networking among entrepreneurs and associated opportunities. It is argued that addition to tourism intelligence often lies in improving communication, building trusted connections, and affirming local networks. A focus on the need for trust, the use of tools for insights, the value of identifying new trends, and understanding target markets, together with the usefulness of training and an appreciation of time, help smooth the journey along the long and winding road from analysis to action.