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When a crisis occurs, do corporate social responsibility (CSR) activities protect organizational reputation by buffering negative effects or do CSR activities intensify negative effects, potentially leading to a worse reputation compared to if the organization had no prior CSR engagement? The authors hypothesize that if a crisis emerges in a domain aligned with an organization’s CSR initiatives (crisis-congruent CSR) backfire effects would arise, adversely affecting the organization’s reputation. Conversely, in cases of incongruence, where the crisis emerges in a domain not aligned with an organization’s previous CSR involvement, a buffering effect would manifest, protecting the organization’s reputation.

The authors conducted an experiment with a 3 (crisis-congruent, crisis-incongruent, and no CSR activities) × 2 (repeated measures) mixed factorial design. In the first scenario, no information was provided concerning a company’s social commitment. Alternatively, participants were exposed to an article illustrating the company’s dedication either to healthcare (crisis-incongruent commitment) or to combating sexism (crisis-congruent commitment). Afterward, participants were presented with a newspaper article addressing allegations of sexism against the company’s CEO.

The findings demonstrate that prior CSR activities have the potential both to serve as a buffer and to cause backfire effects in times of crisis. Domain congruence is the decisive moderator of these effects: Crisis-incongruent CSR activities acted as a buffer, crisis-congruent CSR activities “backfired” and led to more negative perceptions of the company’s reputation.

The study directly contributes to the understanding of CSR effects in crisis communication, while also addressing the often paradoxical and contradictory findings of prior studies.

Editors of employee magazines may be torn between diverging expectations among their stakeholders. The management might be interested in strategically supportive communication, whereas employees might expect objective, independent, or critical coverage. Based on quantitative data, the paper aims to analyze how the editors perceive these expectations, how they see their professional role in this field of tension and how critically the magazines report.

The authors conducted a quantitative survey of 197 editors of employee magazines and a quantitative content analysis of 200 articles of employee magazines.

Editors perceive differences regarding the expectations of management and employees. These discrepancies, in turn, contribute to the experience of role conflicts. Our analysis reveals three types of editors: the voice of the management, the critical observer and the consensus-oriented mediator.

The study addresses the scarcely investigated area of conflict in which editors of employee magazines work. It is one of the first studies to analyze editors' perceived expectations of stakeholders, their professional self-perception and potential role conflicts with a quantitative survey. For the first time, quantitative methods are used to examine the causes of editors' role conflicts.

This study aims to analyze the structures, forms and functions of informal communication in telecommuting settings. Previous research on telecommuting has not considered the influence of telecommuting settings on informal communication, and research on informal communication has mainly focused on face-to-face communication while working in a physical office. This article aims to bring these two research strands together by analyzing the informal communication behavior of employees working from home.

The authors conducted qualitative interviews with 21 employees who were working from home. The participants were recruited using quota sampling and the data were analyzed following the procedure for examining qualitative data proposed by Mayring (2014).

The findings reveal similarities as well as differences between those working in an office and those working from home in terms of informal communication with co-workers: Informal communication fulfills similar functions in both cases, but remote work leads to less informal communication and hinders incidental exposure to other employees. Informal talks need to be planned in advance or strategically initiated. The authors identified five informal communication scenarios in telecommuting settings that partly, but not fully, overlap with scenarios in regular office settings.

The present study is one of the first to examine informal communication in telecommuting settings. Previous studies have either excluded the aspect of informal communication or the situation for employees working in telecommuting settings. The results provide new insights into informal communication behavior in remote work.

Personalised statements from CEOs can be used as a tool to protect reputation in corporate crises. However, it needs to be considered that CEOs have different personalities. The present chapter, therefore, examines the effects of social distance of a CEO in combination with crisis communication strategies in corporate crises. This is illustrated by means of an experimental study with a 2 × 2 between-subjects design (factor 1: close vs. far social distance of the CEO; factor 2: deny vs. rebuild crisis communication strategy). The results indicate that in preventable crises, a close social distance of the CEO is beneficial for the CEO’s image as well as the image of the organisation because it promotes empathy and motivated assessment. Empathy towards the CEO remains unaffected by the communication strategy. The effect of the social distance on the motivated assessment occurs, however, only with a deny strategy. If an apology is pronounced, there is no difference whether an approachable or a distant CEO is speaking. The study discussed in this chapter is among the first to take empathy and motivated reasoning into account when analysing the effects of privatisation on CEO image and organisational image.

This concluding chapter provides key takeaways from the insights and recommendations that emerged from the EUPRERA2022 volume with a focus on crises and issues. Reflections are made with an emphasis on the understanding of sticky crisis, the embodiment of challenging, complex and recurring critical risks that threaten organisational well-being and stakeholder safety across sectors and cultures. A call for more interdisciplinary and international collaborations between academia and industry is made. Future directions of crisis, risk and disaster communication research that matter to practice are discussed.