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The “Anti-Racism in my Pocket” case illustrates how collaborative entrepreneurial leadership can build on personal experiences, expertise and a desire to change the status quo to support racial equity. The case will support students’ critical thinking skills and further heighten their understanding of the contributions of women in leadership, anti-racism and the role of technology. Moreover, the case is motivating for students with aspirations of using business skills and knowledge to contribute to social equity.

After completing this case, students should be able to identify the role of marketing in the development, implementation and evaluation of a behavior change initiative, the Anti-Racism Action Nuggets anti-racism training program; analyze qualitative and quantitative data to assess the impact of the Anti-Racism Action Nuggets Pilot using a logic model; identify marketing opportunities, challenges and strategies to scale the Anti-Racism Action Nuggets series for a broader impact; and discuss the relationship of gender in strategic positioning and marketing leadership to the development of the Anti-Racism Action Nuggets (Optional).

This case charts the development of an anti-racism training series by two friends, Allison Plyer (she/her) and Valerie (Val) Uccellani (she/her), called Anti-Racism Action Nuggets. The two protagonists aimed to change individual behaviors to reduce structural racism through lessons that were delivered in text messages to participants. Once the course is completed, they conduct a test pilot with members of NOW, LOVE, a women’s organization in New Orleans, Louisiana. At the end of the case, students are provided with the qualitative and quantitative pilot data for their analysis to recommend next steps and important marketing considerations for the Anti-Racism Action Nuggets series.

Undergraduate, graduate and executive education

Teaching notes are available for educators only.

CCS 8: Marketing

Location decisions are among the most costly decisions that organizations make. This research aims to examine location decisions from a macro perspective and to utilize findings for the development of a typology.

County level source information from the US Census Bureau, the United States (US) Department of Commerce: Bureau of Economic Analysis (BEA), National Association of Counties (NACO), and Fedstats is used in this analysis. Discriminant analysis as a profile analysis is utilized as an objective assessment of differences between the cluster concentrations.

The resulting typology of clusters concentrations is based on four constructs identified in the literature: innovation, specialization, complementariness and transfer of knowledge. This typology can serve as an aid in making these critical location decisions for practitioners as well as identifying future research topics for academia.

The research is an exploratory study and limited by its nature; therefore cause and effect cannot be definitively stated. Variables such as politics, environment, geography and cultural differences could have confounding effects on the study. The generalizability of the study could be affected because of the geographic location in relationship to national differences based on these and other variables.

This typology of cluster concentrations can be used as a tool for managers when making crucial location decisions.

The research is original in that it takes a more holistic approach to developing a typology of cluster concentrations. Rather than looking at specific industries and focusing on industry clusters, the research focuses on concentrations of industry clusters.

Nowadays, an increasing number of firms choose to develop proprietary software, instead of buying packaged software. What factors will affect different types of software investments? According to the environment-strategy alignment research, environment should be an influential factor. However, environment's role has received scarce attention in the literature. The authors' study addresses this research gap by investigating how industry environment affects different types of software investments. The study identifies three types of software investments (software insourcing, outsourcing, and buying) and examines how the characteristics of the industry environment (including industry munificence, dynamism, and concentration) influence each software investment.

The generalized least squares (GLS) model and the ordinary least squares with panel-corrected standard errors (OLS-PCSE) model are applied to test the hypotheses, based on industry-level panel data from the US Bureau of Economic Analysis (BEA).

The analysis shows that industry munificence, dynamism, and concentration have different impacts on software insourcing, outsourcing, and buying, respectively.

This study classifies software investment into three types – software insourcing, outsourcing, and buying and investigates how the industry environment affects them. The findings suggest that research should distinguish among software insourcing, outsourcing, and buying due to their different characteristics.

This paper explores how key insights from highly cited and well-used frameworks that describe the strategies and structures of MNCs are reflected in the international configurations of US MNCs. After reviewing existing frameworks that highlight different MNC choices regarding the integration, responsiveness, and dispersion of firm value chain activities, I perform a cluster analysis on a comprehensive and confidential database of US MNCs. The results reveal five configurations which both support the importance of key insights from existing frameworks while at the same time highlighting underexplored configuration characteristics, like the low levels of integration in US MNCs, the global sourcing arrangements for accessing foreign inputs and distribution, different approaches to regional expansion, and the limited geographic expansion of US MNCs pursuing product diversification. I argue that these underexplored characteristics suggest directions for future research to better reflect the international configuration choices of MNCs.

This paper aims to propose the concept of market potential analysis, which is commonly applied in economics, as a method to enable these investment decisions to be based on sound evidence.

The markets for Olympic awards, i.e. medals (top three places) and diplomas (i.e. top eight places) are compared in alpine skiing, biathlon, cross country, speed skating, freestyle skiing, short track and snowboarding from 1992 to 2018.

The most notable changes are identified in cross country (2002), biathlon (2006), freestyle skiing (2014), snowboarding (2006 and 2014) and speed skating (2018).

In spite of the evidence of nations investing strategically in their elite sport systems to produce Olympic success, there is a lack of knowledge on how national-level decision makers can use a strategy to analyse the competitive environment concerning sports contested in the Olympic Winter Games.

Prior IT productivity research usually assumes constant returns on IT investment. This study suggests that the impact of IT investment on productivity may not be constant but may change with the IT investment scale and over time. Specifically, we divide IT investment into commercial IT and in-house IT and investigate their changing impacts on industry labor productivity.

A model of the productivity impacts of commercial IT and in-house IT with changing effects of scale and over time is developed and empirically tested based on industry-level panel data from the US. Bureau of Economic Analysis (BEA).

The returns on commercial IT investment increase with scale but decrease over time, while the returns on in-house IT increase over time.

This study provides a new perspective for IT productivity research by investigating the changing productivity impacts of IT investment. It also suggests that commercial IT and in-house IT should be distinguished, as they have different impacts on productivity.

Gives a bibliographical review of the finite element methods (FEMs) applied for the linear and nonlinear, static and dynamic analyses of basic structural elements from the theoretical as well as practical points of view. The range of applications of FEMs in this area is wide and cannot be presented in a single paper; therefore aims to give the reader an encyclopaedic view on the subject. The bibliography at the end of the paper contains 2,025 references to papers, conference proceedings and theses/dissertations dealing with the analysis of beams, columns, rods, bars, cables, discs, blades, shafts, membranes, plates and shells that were published in 1992‐1995.

The purpose of this paper is to develop a conceptual framework that describes three contending market regimes in converging industries, and to use this framework to study clashes between different regimes and the implication they have on firms' competitive strategies. More specifically, the challenges of competitors simultaneously acting in accordance with a competitive, a cooperative, and a co‐opetitive market regime.

An exploratory case study of the interaction between firms within the IT and telecom industry is conducted.

The paper brings forward clashes between different market regimes in converging industries and six propositions are formulated. The study furthermore shows how firms respond differently to a demand‐driven convergence, some act in accordance with a competitive regime and try to exclude others whereas others act in accordance with the co‐opetitive regime and cooperate with competitors to develop new product offers.

The paper concludes that there are several challenges in transforming from a competitive to a co‐opetitive regime, and there is therefore a need to further explore the clashes observed in this study.

Few empirical studies have been conducted of the converging IT and telecom industries and this paper reveals several new insights about this market context and the challenges it provides. The paper develops a theoretical framework for an analysis of converging industries and provides an insight about clashes that develop between different market regimes. It also describes the challenges firms are facing as a result of these clashes.