Search results

The purpose of this paper is to encourage a critical dialogue within the realm of Journal of Islamic Marketing. It invites marketing scholars and practitioners working on various topics related to Islam and Muslim societies to adopt fresh theoretical and methodological positions that would enhance the understanding of multiple marketing and market dynamics in Muslim societies.

The author uses a critical approach.

The author suggests that the advancement of knowledge in the area of Islamic marketing requires reflexivity and self‐critique.

The paper highlights the constructive value of critical approach to the development of marketing theory and practice.

This paper reflects the author's personal viewpoint on the production of knowledge and improving practice in the realm of Islamic marketing.

Online feminist activism has opened a different path for ordinary Iranians who are not necessarily versed in post-revolutionary discourses on feminism and political activism, nor are familiar with the names and past achievements of Iranian women’s activist pioneers since the birth of the Islamic Republic in 1979. Social media has helped to tease apart government statecraft that continually touts and reemphasizes Islamic values, at the same time providing a platform for a feminist consciousness that more recently has passionately supported individual rights, especially the right to privacy. This chapter delves into this move toward a more individualized form of dissent, surveying the generational, ideological, and technological divides that have emerged among Iranian women’s activists following popular uprisings that have been happening domestically since 2009.

The purpose of this paper is to offer a renewed perspective on the intersections of Islam and marketing.

This paper is based on Islamic marketing literature, Islam’s view on human and economic progress, insights from other marketing disciplines and phenomena that focus on treating consumers as “individuals” instead of merely target markets. It consists of an inclusive approach guided by a notion that Islamic marketing debates should not merely attempt to “see” (understand) Muslim consumers or Islamic markets but to also enhance efforts to “see” and (re)discover Islam.

This paper reiterates a view of Islam as both a faith and activity; it argues that this view should be the basis of critical analysis on the intersections of Islam and marketing. It also highlights the overlap between Islamic marketing and humanistic marketing, thus offers more inclusive approach to Islamic marketing debates. Based on the arguments of Islam as a deen and marketing as part of human activity, it provides further directions for critical and continuous efforts to explore the questions of “what, why and how” Islam can contribute to the advancement of marketing theory and practice.

This paper presents a renewed perspective to current debates on Islamic marketing; it stresses on the importance of building a case in which Islam has something to commit to contemporary marketing issues and problems.

The purpose of this paper is to offer an introduction and background as well as a narrative to the development of an economic, social, technological and cultural phenomenon that has been sweeping across national frontiers since first being identified by Theodore Levitt in 1983.

The approach is to trace theoretical development but there is lack of a consensus on this subject and so the perspectives of key authors in this area are reviewed alongside each other to test for signs of possible convergence.

Globalisation is a set of processes rather than just one. The practice is different from what the authors may have expected in that sales of the leading multinationals are not global but regional. Organisational forms reflect differences in strategic thinking with less uniformity being necessary or imposed. Individuals today recount their daily tasks in terms of using the names of global brands or products as nouns and verbs in everyday language. Attitudes towards globalisation are constantly changing. Equally, globalisation continues to evolve.

What is presented here is an overview of the literature as it applies to international trade where globalisation was earlier hoped to bring an economic rescue to billions of people and liberate them from poverty. Marketing, organisational behaviour, risk assessment and strategic decision making all have important roles to play here and so further research is required to monitor a new global trading situation.

It is hoped to contribute to further thought, discussion and conceptualisation of research in this area. The idea of globalisation and regionalisation is not new but the prevalence of this phenomenon in our daily lives is striking.

As the concept has advanced and developed, more studies have been made of this phenomenon and from different perspectives. Here, it is hope to recount those different perspectives as well as reach certain conclusions as to where it has reached and how far it may be expected to reach.

The purpose of this paper is to draw on a subjective personal introspection (SPI) approach and Breakwell’s identity process theory (IPT) principles to show how elements from different cultures are performed by an individual to form a unique patchwork identity, and how this patchwork identity will contribute to deepen tourist gaze and, thus, achieving and maintaining authentic destination experience.

The use of SPI gives the researcher an easy access to data collection of his personal, daily experiences related to changing destinations and consuming different places in Europe (France, UK and Italy), North America (USA and Canada) and North Africa (Algeria, Morocco and Egypt) for unlimited 24-hour access from an insider’s ongoing lived experiences.

The results show that Breakwell’s IPT four principles are an integral part of patchwork identity construction when living and experiencing several places. Patchwork identity encompasses the individual’s ability to cross different social and symbolic boundaries when experiencing different destination. Each cultural context contributes to the bricolage and the assemblage of individual patchwork identity revealing one or more IPT dimensions.

This paper serves to emphasize the importance of SPI-based research to patchwork identity construction in understanding the impact of cultural identity on tourist gaze. This approach can help marketers and tourism professionals to understand how consumers select the cultural elements that fit their identity and how the patchwork identity formed will contribute to deepen tourist gaze and destination experience of authenticity.

The use of IPT and SPI-based research to explore tourist gaze offers a comprehensive framework based on a personal introspective approach where the starting point is the meaning individual provides to his hyphenated identity as coping mechanism to respond to social, psychological, ideological, cultural, symbolic, functional, structural, etc., aspirations.