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In one particular action research (AR) methodology, information systems prototyping (ISP), the goals are to involve the researcher in a facilitative and collaborative role with stakeholders in the development of an information system that satisfies their collective needs. But what happens when political and structural conflict and coercive action erupts? This article features an AR case, where the development of an electronic patient record in a heart clinic, resulted in a period of intense structural conflict, and the dismissal of an organizational member. Further analysis suggests that four factors can explain these unusual outcomes and their relationship with the use of an ISP method. These include: the specification of measures and perceptions of success within the AR method (goals); general problems with the AR methodology and/or its clear delineation (processes); problems in using a particular AR methodology in a specific time and place (contingency); and problems with the researcher’s implementation of the AR processes (implementation). The study also highlights a number of areas for development of ISP.

THERE WAS A TIME, gentle reader, and not so very long ago either, when the lubricant business was very much simpler than it is to‐day ; or at least as we understand it to be from our reading of the technical press. Our childlike and trusting mind is often puzzled, by the amount of erudite scientific effort devoted to problems which we, in our happy ignorance, believed to have been solved long before either we or the boffins were born. And if the years have not brought wisdom we have at least acquired a certain low cunning, whereby we usually manage to get by. Alas, this was not so with our well‐meaning, bright eyed, clean‐souled little friend Albert at the time of which we write.

ALBERT was by no means his cheery self, indeed Albert was a very worried young man and let this be the excuse—if indeed one is needed—for his presence, at an unusually early hour of the December evening, moodily supping a tankard of well brewed hops and malt in the saloon bar of the Tacklers Arms. Our hero brooded over his beer while all around early drinkers, websters and slubbers, weft scroddlers and tacket fitters held decorous wassail.

The aim of this article is to identify the reasons MBA students have for their career choices, and to explore the contextual and gender‐related aspects of career choice and development, based on a comparative study carried out with participants in six countries, i.e. Hungary, Israel, North Cyprus, Turkey, the UK and the USA. The paper seeks to investigate how cultural values and beliefs and gender differentially influence the career choices of MBA students towards managerial or entrepreneurial careers.

A quantitative research design was applied by using a survey instrument that draws on a cross‐national study.

Differences exist in influences on career choice and development between women and men in one of the research settings (Turkey). In all six countries, women have a more societal value orientation and tend to undertake more charity work. Men are more likely to believe that “competition is the law of nature” and men appear to opt more for an entrepreneurial career route in all six countries.

The study provides an understanding of the major gender‐related similarities and differences in the career development of MBA students in six countries, and paves the way for further research in the field.

The attention of the Board is drawn from time to time to advertisements in trade papers and circulars of preservative substances sold under proprietary names. These consist for the most part of well‐known preservatives or mixtures of preservatives which are easily detected by the analyst in food substances to which they have been added. A new preservative, sold under the name of “Mystin,” for preserving milk and cream has recently been advertised as possessing the advantage that its presence cannot be detected by analysis. Samples have been sent to farmers and milk vendors accompanied by a trade circular from which the following extracts have been taken:—

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.